Director, Digital Marketing Operations & CRM Strategy

Stantec; Western Australia; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Flexible working

Extra leave option

Learning & development

Salary continuance & awards

Wellbeing programs

Job summary

Stantec is seeking a Manager, Digital Marketing Operations to lead the enterprise marketing data, CRM, website and technology roadmap. You will set governance, priorities and an operating model across global teams to enable scalable, audience-led marketing.

You will partner with Marketing, IT and Data groups to drive AI-enabled improvements, ROI, and cross-functional delivery while building a high-performing team and managing budgets.

Qualifications

• Degree or equivalent experience in marketing, digital, technology, data or related discipline.
• 10 years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience or related disciplines.
• Significant experience leading multidisciplinary digital teams and developing specialist capability.
• Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps.
• Proven experience building, evolving or transforming digital marketing capabilities, platforms, operating models and ways of working.
• Strong experience with CRM and marketing automation, ideally including HubSpot or a comparable enterprise platform.
• Demonstrated experience with marketing data, analytics and reporting environments, including Power BI or comparable business intelligence tools.

Responsibilities

• Define the strategy and roadmap for marketing data, reporting and insight, including Power BI and integration of new data sources.
• Set and lead enterprise CRM and marketing operations strategy, including segmentation, automation and personalised marketing.
• Establish governance and adoption approach to scale CRM and marketing automation across a global organisation.
• Set and own the strategy and roadmap for the enterprise website and related digital experiences.
• Own the enterprise marketing technology roadmap and investment priorities.
• Guide responsible adoption of AI across marketing to improve insight, planning, personalisation and efficiency.
• Act as senior marketing partner to IT and development teams to translate priorities into scalable tech and digital solutions.
• Collaborate with Content, Performance Marketing, IT, Data and Analytics to create connected experiences.

Skills

Marketing operations

CRM & marketing automation

Power BI

Data-driven marketing

Strategic leadership

Education

Degree or equivalent in marketing/digital/tech

Tools

HubSpot

Job description

Stantec is seeking a Manager, Digital Marketing Operations to lead the enterprise marketing data, CRM, website and technology roadmap. You will set governance, priorities and an operating model across global teams to enable scalable, audience-led marketing.

You will partner with Marketing, IT and Data groups to drive AI-enabled improvements, ROI, and cross-functional delivery while building a high-performing team and managing budgets.