Digital Strategist

Bc Digital; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

BC Digital in Australia is seeking a Digital Strategist to manage a portfolio of 20-30 builder and trades clients, owning both ad performance and client relationships. It’s a hands-on, independent role where you decide the strategy for each client and coordinate the content team to deliver.

You’ll lead strategy, write video scripts, coordinate videographers and designers, launch Meta and Google campaigns, build landing pages in GoHighLevel, and maintain weekly calls, monthly reports and

Qualifications

• 2+ years hands-on Meta Ads management.
• Excellent communication skills and the ability to foster genuine long term relationships.
• Ability to analyse paid media data and diagnose issues.
• Ability to brief one and guide content creators.
• Confident with business owners and managing client calls.
• Organised across 20-30 client accounts and work rights for Australia.
• Sydney-based, 4-5 days per week in office, construction industry experience a bonus.

Responsibilities

• Own a portfolio of 20-30 builder and trades clients; manage ad performance and relationships.
• Decide and execute strategy for each client and coordinate content.
• Launch and optimise Meta and Google campaigns with budgets and targeting.
• Build and optimise landing pages (GoHighLevel).
• Hold weekly calls, monthly reports and quarterly strategy sessions with clients.

Skills

Meta Ads

Relationship management

Client communication

Data analysis

Strategic planning

Tools

GoHighLevel

Google Ads

Meta Ads Manager

Job description

BC Digital works with builders and trades. That's it. Our clients come to us because they want to generate high quality leads, so they can win more work and grow their business. We run their Meta/Google ads, shoot their video content, and build landing pages -- and we're very good at what we do.

We're growing fast and looking for our next Digital Strategist to join the team and lead a portfolio of 20-30 clients.

About us

BC Digital works with builders and trades. That's it. Our clients come to us because they want to generate high quality leads, so they can win more work and grow their business. We run their Meta/Google ads, shoot their video content, and build landing pages -- and we're very good at what we do.

We're growing fast and looking for our next Digital Strategist to join the team and lead a portfolio of 20-30 clients.

About the role

You'll look after a portfolio of 20-30 builder and trades clients. You're in charge of two things for every one of them: their ad performance and their relationship with us.

It's a hands-on, independent role. You decide the strategy for each client, pull the team together to make the content, get it live, and then build meaningful & long term relationships with the client.

What that looks like on a day-to-day:

• Strategy. Deciding the angle, the offer and the plan for each client.
• Content. Writing the video scripts, then coordinating the videographers, editors and graphic designers to bring them to life.
• Ads. Launching and managing Meta and Google campaigns. Budgets, targeting, testing, optimisation.
• Landing pages. Building and optimising them in GoHighLevel.
• Clients. Weekly calls, monthly reports and quarterly strategy sessions. You're their main point of contact.

You're the one holding it all together. When a campaign isn't performing, it's on you to work out why and fix it.

What you need

• 2+ years hands-on Meta Ads. Our main service offering is Meta paid ads management.
• Excellent communication skills and the ability to foster genuine long term relationships
• You can look at paid media data and diagnose what's actually wrong
• You know what makes a good ad, and you can brief one
• Confident with business owners. Half our clients take your call from the ute.
• Organised across 20-30 client accounts without dropping the ball
• Sydney based, full working rights, happy to work in office 4-5 days per week
• Bonus points if you have an understanding of the construction industry

Who fits here

There are seven of us and everyone is excellent at what they do. The office has a fun, vibrant energy to it, and we're small enough that what you do actually moves the business.

You'll enjoy this if you're ambitious and you like being around people who are as good at their job as you are at yours. We've got big goals and a real shot at becoming the biggest and baddest marketing agency for builders in the country. We'd rather get there with a small team of A players than a big team of average ones.

We're after someone with real passion for the work and a willingness to learn. Nobody here pretends to have all the answers. No silly questions, and mistakes are how we get better.

The package

• $100-110k OTE package. $70-90k base, plus bonuses on client retention and results.
• Career progression to senior and team lead strategist
• Office in Gregory Hills or North Strathfield, whichever suits