Digital Strategist

G Squared; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Office in Chippendale

University training partnership

Paid parental leave + holiday bonus

Team events

Job summary

G Squared is seeking a Digital Strategist to develop integrated growth strategies across Paid Media, SEO and website experiences. You will lead strategic direction for new business and existing clients, translating objectives into actionable recommendations and presenting them to stakeholders.

The role requires strong consultative skills, a deep understanding of the marketing funnel, and proven ability to manage client relationships while guiding internal teams.

Qualifications

• 10+ years experience in digital, working within both paid media and organic search.
• Strong consultative skills, able to understand varied industries and client challenges, and communicate strategies clearly
• Deep understanding of the marketing funnel, including channels, tactics, messaging, audiences, and KPIs
• Excellent client communication and stakeholder management skills
• Experience gathering and digesting data and analytics to form strategic responses
• Experience with GA4
• Tertiary qualifications in marketing, business, communications or similar

Responsibilities

• Develop holistic digital growth strategies that align with clients' objectives.
• Build a deep understanding of clients' businesses, customers, competitors, products and digital ecosystems.
• Translate objectives into integrated strategic growth recommendations across Paid Media, SEO, CRO and website experience.
• Work closely with Paid Media, SEO and Web teams to develop cohesive channel strategies and ensure tactical execution aligns with the overarching digital strategy.
• Use market research, audience insights, customer data and performance analysis to inform strategic recommendations and identify growth opportunities.
• Facilitate strategic workshops and planning sessions with clients to uncover opportunities and align stakeholders.
• Challenge and refine strategic thinking across internal teams, providing guidance and oversight on key recommendations.
• Develop clear, compelling presentations that communicate strategic direction and opportunities in a commercially focused way.
• Present strategic recommendations confidently to clients, prospective clients and internal stakeholders.
• Lead the development and presentation of strategic proposals and pitches, ensuring insights and commercial focus.
• Own the strategic quality of new business responses to maximise conversion.
• Stay across industry trends and consumer behaviour to keep strategies innovative.
• Champion strategic thinking across the agency to deliver integrated solutions.

Skills

10+ years digital experience

Consultative skills

Marketing funnel knowledge

Client communication

Data and analytics interpretation

GA4 experience

Education

Tertiary qualifications in marketing, business, communications or similar

Tools

GA4

Job description

G Squared is on the hunt for a Digital Strategist to develop integrated digital growth strategies that align business objectives with channel execution across all digital touchpoints, particularly Paid Media, Organic Search, and websites.

As a Digital Strategist, you'll take the lead on strategic direction for both new business and existing clients. You will:

• Develop holistic digital growth strategies that align with clients' business objectives, customer needs and commercial challenges.
• Build a deep understanding of clients' businesses, customers, competitors, products and broader digital ecosystems.
• Translate business objectives into integrated strategic growth recommendations across Paid Media, SEO, CRO and website experience.
• Work closely with Paid Media, SEO and Web teams to develop cohesive channel strategies and ensure tactical execution aligns with the overarching digital strategy.
• Use market research, audience insights, customer data and performance analysis to inform strategic recommendations and identify growth opportunities.
• Facilitate strategic workshops and planning sessions with clients to uncover opportunities, solve business challenges and align stakeholders.
• Challenge and refine strategic thinking across internal teams, providing guidance and oversight on key recommendations before they are presented to clients.
• Develop clear, compelling presentations that communicate strategic direction, opportunities and recommendations in a commercially focused way.
• Present strategic recommendations confidently to clients, prospective clients and internal stakeholders.
• Lead the development and presentation of strategic proposals and pitches, ensuring every response is insightful, commercially focused and showcases G Squared's strategic capabilities.
• Own the strategic quality of new business responses, ensuring recommendations are evidence-based, clearly articulated and positioned to maximise conversion.
• Stay across industry trends, platform developments and changing consumer behaviour to ensure strategies remain innovative and effective.
• Champion strategic thinking across the agency, helping teams deliver integrated solutions that drive measurable business outcomes.

What we are looking for

• 10+ years experience in digital, working within both paid media and organic search
• Strong consultative skills, being able to understand varied industries and client challenges, and communicate strategies clearly
• Deep understanding of the marketing funnel, including channels, tactics, messaging, audiences, and KPIUs
• Excellent client communication and stakeholder management skills
• Experience gathering and digesting data and analytics to form strategic responses
• Experience with GA4
• Tertiary qualifications in marketing, business, communications or similar

Why G Squared?

G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.

• Purpose-built office in Chippendale with breakout zones and collaboration spaces
• Comprehensive training through our partnership with Sydney University
• Paid parental leave + holiday bonus
• Regular team events with a genuinely fun crew

Awards:

• Winner – Best SEO Campaign, APAC Search Awards
• Finalist – Specialist Agency of the Year, Mumbrella Awards 2022
• Finalist – Marketing Agency of the Year, AMI Awards 2022
• Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.