Digital Producer

The Florey Institute; City of Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

The Florey Institute in Melbourne is seeking a Digital Producer to translate complex brain research into engaging stories. You will create content for digital channels, support campaigns and audience engagement, and report to the Digital Communications Manager.

You will produce social media content (photography, videography and design), develop email campaigns and newsletters, and craft marketing collateral. You will analyze performance and help showcase impact in a fast-paced environment.

Qualifications

• Qualifications in marketing, communications, graphic design or a related discipline.
• Experience creating content for websites and social media platforms.
• Excellent copywriting, editing and visual communication skills.
• Ability to understand audience needs and develop targeted content.
• Experience using Canva and digital marketing platforms such as Mailchimp, Eventbrite or similar tools.
• Familiarity with website content management systems.

Responsibilities

• Creating engaging content for social media, including photography, videography and graphic design.
• Developing and distributing email campaigns and newsletters.
• Producing marketing collateral across digital and print channels.
• Translating complex scientific research into accessible and compelling content.
• Monitoring and reporting on content performance and audience engagement. Supporting promotion of events and campaigns.
• Working closely with researchers and internal stakeholders to identify and share impactful stories.

Skills

Content creation

Social media

Copywriting

Audience understanding

Canva

Mailchimp

Eventbrite

Content management systems

Education

Marketing, communications, graphic design or related discipline

Tools

Canva

Mailchimp

Eventbrite

Job description

Help tell the stories behind life-changing brain research

At The Florey, we're dedicated to improving lives through groundbreaking neuroscience and mental health research. We're looking for a creative and passionate Digital Producer to help bring our research to life through compelling digital content, campaigns and audience engagement.

This is an exciting opportunity for a skilled content creator and communicator who thrives in a fast-paced environment and enjoys translating complex ideas into engaging stories that resonate with diverse audiences

About The Role

Reporting to the Digital Communications Manager, you'll play a key role in growing and engaging The Florey's audiences across digital channels. You'll create content, support campaigns, develop marketing materials, analyse performance and help showcase the impact of our world-leading research.

Key Responsibilities:

• Creating engaging content for social media, including photography, videography and graphic design
• Developing and distributing email campaigns and newsletters
• Producing marketing collateral across digital and print channels
• Translating complex scientific research into accessible and compelling content
• Monitoring and reporting on content performance and audience engagementSupporting promotion of events and campaigns
• Working closely with researchers and internal stakeholders to identify and share impactful stories.

About You

You’ll be a strong communicator with a creative mindset and a passion for digital storytelling.

Ideally, you’ll bring:

• Qualifications in marketing, communications, graphic design or a related discipline
• Experience creating content for websites and social media platforms
• Excellent copywriting, editing and visual communication skills
• The ability to understand audience needs and develop targeted content
• Experience using Canva and digital marketing platforms such as Mailchimp, Eventbrite or similar tools
• Familiarity with website content management systems
• Strong analytical skills and experience using content performance insights to guide decision-making
• Exceptional attention to detail and an eye for design
• The ability to manage multiple projects and stakeholders simultaneously

Visa sponsorship is not available for this position. This role requires current valid work rights for Australia. The preferred applicant for this job will be asked to consent to a police check.

Why Join Us?

• Contribute to research that makes a real difference
• Work with leading researchers and a passionate team
• Gain broad experience across marketing, communications and engagement
• Be part of a collaborative and purpose-driven organisation

With a 50-year history, the Florey is the largest brain research centre in the Southern Hemisphere, with teams of researchers dedicated to building knowledge on a range of neurological and psychiatric conditions. Learn more about our Research Impact.

Our reputation for innovative research and our position as the leading brain research institute in the Southern Hemisphere attracts the best and brightest. Connected by our shared mission to improve lives through brain and mental health research, The Florey provides a dynamic and inspiring workplace where you can develop your career. We have a deep commitment to diversity and creating an inclusive workplace culture where our people can excel and thrive and support our exceptional people to make a positive impact on the local and global research community.

Learn more about working at the Florey here.

For enquiries, please contact our People Team on **********@florey.edu.au.