Digital & Media Strategy Lead: ROI & Transformation

PepsiCo; North Sydney Council; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Discounts on Scoopon

Wellness programs

Private health insurance discount

Professional development

Job summary

PepsiCo is hiring a Digital and Media Manager to lead audience-led media planning, across the ANZ beverages portfolio, collaborating with agencies and brand teams to maximise ROI.

The role focuses on digital acceleration, joint business plans, and governance to align with global frameworks, while uplifting media capabilities within the ANZ marketing team.

Qualifications

• 5+ years of experience in digital media, media planning, or digital transformation (agency background preferred).
• Strategic yet execution‑focused, able to influence decision-makers while delivering outcomes end to end.
• Strong project management capability, managing multiple initiatives on time and within budget in fast‑paced, matrix environments.
• Highly collaborative communicator, effective at building trust with internal stakeholders and external agencies.
• Digital and consumer‑centric mindset, experienced in data‑ and technology‑led transformation, problem‑solving ambiguity, and translating business goals into scalable solutions.

Responsibilities

• Media strategy & optimisation: Build and optimise audience-led media plans with agencies and brand teams to maximise ROI across ANZ.
• Digital acceleration & JBPs: Lead Joint Business Plans, test-and-learn initiatives, and new digital/social channel exploration aligned to global priorities.
• Transformation & governance: Own media planning principles and ensure alignment with global frameworks and MMM insights.
• Platform & capability leadership: Manage core media and social platforms and uplift media capability across the ANZ beverages marketing team.
• Scale & impact: Oversee media delivery for all ANZ beverage brands.

Skills

Digital media

Media planning

Data & analytics

Project management

Collaboration

Transformation

Job description

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.
At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

To continue this success we are hiring for a Digital and Media Manager who will work closely with various cross-functional partners and external digital and media agencies to deliver and execute market‑leading media strategies across the PepsiCo Beverages portfolio. This role supports end‑to‑end media planning, execution, and transformation to maximise ROI, guided by the ONE PEP Media way of working, while managing agency collaboration, JBPs across key digital platforms, and test‑and‑learn initiatives. The Media Manager also oversees media and digital platforms spanning creative optimisation, approvals, and performance analytics to drive continuous improvement.

For you:

Competitive benefits package:

• Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
• Generous leave options (wellness, birthday, volunteer, additional leave purchase/cash out)

Health & Wellness programs:

• Discounted private health insurance
• Financial coaching
• Counselling sessions
• Flu vaccinations
• Skin checks
• Professional development programs

Global career opportunities

Responsibilities

Key Responsibilities:

• Media strategy & optimisation: Build and optimise audience‑led media plans with agencies and brand teams to maximise ROI across ANZ.
• Digital acceleration & JBPs: Lead Joint Business Plans, test‑and‑learn initiatives, and new digital/social channel exploration aligned to global priorities.
• Transformation & governance: Own media planning principles and ensure alignment with global frameworks and MMM insights.
• Platform & capability leadership: Manage core media and social platforms and uplift media capability across the ANZ beverages marketing team.
• Scale & impact: Oversee media delivery for all ANZ beverage brands.

Qualifications

About you:

• 5+ years’ experience in digital media, media planning, or digital transformation (agency background preferred); data & analytics experience is a plus
• Strategic yet execution‑focused, able to influence decision‑makers while delivering outcomes end to end
• Strong project management capability, managing multiple initiatives on time and within budget in fast‑paced, matrix environments
• Highly collaborative communicator, effective at building trust with internal stakeholders and external agencies
• Digital and consumer‑centric mindset, experienced in data‑ and technology‑led transformation, problem‑solving ambiguity, and translating business goals into scalable solutions

About us:

Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, and Sakata.
Recognised as a Top Employer in Australia and New Zealand for the past 4 years
Family Friendly Certification (AU)
Australian Disability Network Member
PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.

PepsiCo’s hiring process:

• Submit your application
• Interview(s) and skills evaluation
• Online Assessment process
• Background checks

If you require reasonable adjustments at any stage of the application or interview process, please let us know. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website www.pepsico.com.au.