Digital Marketing Specialist - APP

carsales; City of Melbourne; Hybrid; AUD 80,000 - 100,000; Full time

Job summary

A leading automotive technology company in Melbourne is seeking a Digital Marketing Specialist to manage key digital marketing channels. Responsibilities include developing and reporting on campaigns across platforms like Google Ads and Apple Search Ads. The ideal candidate will have advanced knowledge in digital marketing strategies and analytical skills. This role offers a hybrid work model and promotes a supportive, flexible workplace culture.

Benefits

Paid parental leave

Family-friendly workplace

Flexible work options

Qualifications

• Advanced knowledge and hands-on experience in paid search.
• Strong knowledge and hands-on experience within analytics platforms.
• Understanding of digital marketing and experience in strategizing initiatives.

Responsibilities

• Develop, execute and manage cross-channel performance marketing plans.
• End-to-end management of always-on performance campaigns across major platforms.
• Conduct research and stay abreast of current industry trends.

Skills

Paid search expertise

Analytics platform experience

Facebook Business Manager knowledge

Proven analytical ability

Tools

Google Ads

Google Analytics

Apple Search Ads

Excel

Job description

Are you ready to be a big part of something big?

At carsales, we're all about making buying and selling a great experience. For 28 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

TheMarketingteam come together to create the stories and campaigns that inspire and educate as well as provide strategic, innovative and cost-effective solutions for our customers. They’re a nimble and collaborative team that offers the full suite of services that you’d find in a digital design agency.

Not something you’d expect from one of the country’s biggest tech companies, is it?

We embrace a hybrid way of working – mixing working from home with the energy and connection that comes from being together in the office. We champion flexibility and have many policies, procedures and leave options to support flexible work.

What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women.
• The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
• 24weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave

Job Description

This is your opportunity to join carsales in a permanent role as a Digital Marketing Specialist. In this role, you will be responsible for management of key digital marketing channels such as paid search, paid social, and onsite display, end to end, across key products and services within the carsales network. You will manage, implement, optimise and regularly report back to key stakeholders on performance against key business targets.

This is a hands-on role, looking after the end-to-end management of digital and performance marketing campaigns across all major digital channels and platforms. You will work closely with other digital marketing experts and the broader marketing team to explore new growth opportunities across our brand and product portfolio, and be responsible for delivering and reporting marketing and business KPIs. Working in a fast-paced environment, your attention to detail in campaign management and reporting will serve you well, as well as a sense of curiosity and eagerness to further develop and grow the performance marketing program.

What you will be doing:

• Develop, execute and manage cross-channel performance marketing plans to support app, across key digital marketing platforms, such as Apple Search Ads, Meta Ads Manager, and Google Ad Manager, ensuring KPIs are in line with business and campaign objectives.
• End-to-end management of always-on Performance campaigns across Apple and Meta, across all apps within carsales.com ltd. Conduct and circulate regular performance reporting against business KPIs to regular stakeholders, and taking these insights and learnings and applying a process of continuous optimisation to the campaigns.
• Utilise respective digital platforms, looking at and understanding performance across key metrics such as conversion, retention, and overall app experience, and looking for actionable insights that you can then apply to respective campaigns.
• Collaborate with the broader digital team and the marketing team to extend app initiatives into existing digital channels and campaigns.
• Track, Optimize, Learn, Report, Repeat will be your daily mantra with commercial opportunities and ROI your nirvana.
• As the app marketing expert, you will share learnings and campaigns with key stakeholders and not be afraid to question the norms to drive business results.
• You will conduct regular research and stay abreast of current industry trends to ensure the campaigns are at industry leading standards - reporting back to the wider marketing team on relevant insights that can complement other marketing initiatives.

Qualifications

What are we looking for:

• Advanced knowledge and hands on experience in paid search, across platforms such as Apple Search ads, and Google Ads.
• Strong Knowledge and hands on experience within Analytics platforms such as Google Analytics, and Apps Flyer or Adjust.
• Advanced knowledge and hands on experience within the Facebook Business Manager suite, including Ads Manager, Events Manager, and Commerce Manager.
• Strong knowledge and hands on experience of all other major digital channels and platforms: Google Display Network, and programmatic marketing platforms such as DV360.
• Proven analytical ability and quantitative skills including strong Excel skills.
• Understanding of digital marketing and experience in strategizing and implementing digital marketing campaigns.
• Data driven, with the ability to report, analyse and tell a story with data.

Stakeholder management skills with the ability to manage multiple stakeholders, and report back on performance in a timely manner

Additional Information

A few other things we want to let you know about...

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support.
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.

So come and join our team - because every role is a big role in our plans to go big.