Digital Marketing Specialist

Hays; Perth; On-site; AUD 75,000 - 100,000; Full time

Job summary

A leading company seeks an experienced Digital Marketing Specialist to manage e-commerce projects, including social media strategies, website management, and digital marketing campaigns. The ideal candidate will possess a tertiary qualification in marketing and substantial experience in the field, particularly in the wine industry. This role offers the opportunity to contribute significantly towards enhancing the company's digital presence and maximizing online revenue.

Qualifications

• Experience and knowledge of the wine industry preferred.
• Strong analytical skills to measure marketing effectiveness.
• Proven experience in developing engaging social media content.

Responsibilities

• Manage social media, developing quality engaging content.
• Develop and maintain high-quality website content and campaigns.
• Oversee digital marketing programs to achieve KPIs and monitor ROI.

Skills

Social media management

E-commerce

Digital marketing

Customer service

Analytical skills

Copywriting

Social media strategies

Website management

Education

Tertiary qualification in a business or marketing related discipline

Tools

CRM platforms

Shopify

Google Analytics

Google Ads

EDM platforms (Klaviyo preferred)

Microsoft Office

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Our Client

Our client is looking for an experienced Digital Marketing Specialist to join the team on a full-time, permanent basis.

The Role

Our client is seeking an experienced and highly motivated Digital Marketing Specialist to join their marketing team. The Digital Marketing Specialist is responsible for e-commerce projects including social media, campaigns, website management, EDM communications, events and will require a high level of customer service.

Responsibilities

• Social media management - ensure all brands are represented with high quality, engaging content that is on brand.
• Develop, publish and maintain high quality website content, including blogs and ensure brand consistency across all digital channels.
• Manage FWG’s reward club membership program, developing high quality and engaging EDMs and manage automated email flows to enhance engagement and maximise online revenue.
• Develop digital marketing campaigns for brands to achieve KPIs, measuring effectiveness and ROI.
• Manage wine submissions to wine shows and reviewers, liaise with wine media as required to ensure maximum coverage of the brands and relevant awards.
• Customer service – professionally manage email enqueries

Key Skills & Experience

• Tertiary qualification in a business or marketing related discipline.
• Experience and knowledge of the wine industry is preferrable (Retail experience is accepted)
• E-commerce and digital marketing experience
• Experienced in CRM platforms, Shopify, Google Analytics and Google Ads.
• Strong analytical skills to measure digital marketing effectiveness and ROI of digital campaigns.
• Experienced in EDM platforms – preferably Klaviyo.
• Highly developed copywriting and proofreading skills
• Proven experience in developing social media strategies, developing high quality and engaging social media content and meta ad campaigns.
• Experience and understanding of digital marketing channels, content management tools, social networks, and new and emerging technologies.
• Proven experience in website management, including the development of website content.
• Strong work ethic with a willingness to learn and self-educate.
• Experienced in Microsoft Office (Word, Excel, Outlook).
• Adobe Photoshop, Illustrator and/or InDesign – desirable.

This role is to start as soon as possible. To apply please send your resume to [e-mail].

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.