Digital Marketing Specialist (SEM)

Halcyon Knights; Australia; On-site; AUD 80,000 - 85,000; Full time

Job summary

A premier recruitment agency in Australia is seeking an experienced SEM Specialist to optimize performance across search channels. The role involves managing budgets, campaigns, and analytics in a fast-paced environment. Candidates should bring a minimum of 2 years of SEM experience, strong knowledge of Google Ads and performance management. This full-time position in the retail sector is ideal for analytical and detail-oriented professionals eager to drive growth and success in eCommerce.

Qualifications

• 2+ years hands-on SEM experience in high-volume environments.
• Strong experience with Google Ads/SA360, Shopping and PMax.
• Background in retail or eCommerce ideal.

Responsibilities

• Own budgets, pacing, forecasting and performance reporting.
• Lead bid management and campaign optimisation.
• Manage Shopping feeds and Performance Max activity.

Skills

SEM experience in high-volume environments

Experience with Google Ads/SA360

Analytical skills

Detail-oriented

Tools

Google Ads

Google Analytics

Performance Max

Job description

This range is provided by Halcyon Knights. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$80,000.00/yr - A$85,000.00/yr

Direct message the job poster from Halcyon Knights

Recruitment Consultant - Project Services & Product

We’re partnering with a leading retail & eCommerce brand, looking for an experienced SEM Specialist to take ownership of performance, optimisation and growth across their search channels.

In this role, you will:

• Own budgets, pacing, forecasting and performance reporting
• Lead bid management, campaign optimisation and account structure
• Manage Shopping feeds, Merchant Centre and Performance Max activity
• Support product launches, promotions and always-on activity
• Analyse results, share insights and drive continuous test‑and‑learn
• Partner with internal teams and platform reps to lift overall channel capability

What you’ll bring:

• 2+ years hands‑on SEM experience in high‑volume environments
• Strong experience with Google Ads/SA360, Shopping and PMax
• Background in retail or eCommerce ideal
• Highly analytical, detail‑driven and confident with attribution & analytics tools
• Organised, curious and comfortable working in a fast‑paced, data‑led team

What you need to do

If this sounds like a role of interest for you, please apply via the ad. Feel free to send questions through to [e-mail]

Seniority level: Associate

Employment type: Full‑time

Job function: Marketing

Industry: Retail

Halcyon Knights is an equal opportunities employment agency, valuing the contributions made by all people and welcomes applications from people with disability, Aboriginal Australians, people of all ages and from culturally diverse backgrounds.