Digital Marketing Program Manager - 12-month maternity leave contract

UKG; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

UKG seeks a Digital Marketing Manager, APAC to plan, execute, and optimise digital marketing programs across the APAC region. You will work with regional and global teams to deliver integrated campaigns across paid media, search, social, and marketing automation, driving brand awareness and pipeline growth.

This 12-month maternity leave contract offers a fast-paced, growth-focused environment. Reporting to the Director of Marketing, APAC, the role requires 5+ years in digital marketing, a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• 5+ years of experience in digital marketing, demand generation, or integrated marketing.
• Experience managing paid media, search, social, email, and web programs.

Responsibilities

• Develop and execute digital marketing plans aligned to APAC objectives.
• Manage integrated campaigns across paid search, social, SEO/SEM, email, and web.
• Provide reporting on campaign performance and ROI.
• Collaborate with global teams to scale programs.

Skills

Analytical mindset

Project management

Stakeholder management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related discipline

Tools

GA4

Eloqua

Salesforce

SEO/SEM tools

Job description

Why UKG

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About The Role

The Digital Marketing Manager, APAC is responsible for planning, executing, and optimising digital marketing programs that drive brand awareness, customer engagement, demand generation, and pipeline growth across the region.

Reporting to the Director of Marketing, APAC, this role will deliver integrated digital campaigns across paid media, search, social, web, and marketing automation channels. Working closely with regional marketing, sales, product marketing, communications, and global digital teams, the successful candidate will ensure digital initiatives contribute to business priorities and measurable outcomes. The role will also partner closely with global digital marketing counterparts to share best practices, align on global programs and governance, and identify opportunities to scale successful initiatives across regions.

This is a 12-month maternity leave contract and presents an opportunity to make an immediate impact in a fast-paced, growth-focused environment.

Key Responsibilities

• Develop and execute digital marketing plans aligned to APAC marketing objectives and pipeline targets.
• Manage integrated digital campaigns across paid search, social media, SEO/SEM, email marketing, and web channels.
• Ensure consistent brand messaging and customer experiences across all digital touchpoints.
• Implement testing, optimisation, and personalisation strategies to improve campaign performance and engagement.
• Collaborate with global digital marketing teams to align regional execution with global strategy and adopt best practices across platforms and channels.

Performance & Analytics

• Monitor campaign results and provide actionable recommendations to improve performance.
• Use GA4, Eloqua, Salesforce, and digital advertising platforms to measure effectiveness and ROI.
• Develop regular reporting on campaign performance, pipeline contribution, and optimisation opportunities.
• Leverage data and audience insights to improve targeting, engagement, and conversion outcomes.

Innovation & Digital Experience

• Support continuous improvement of digital customer journeys across web, search, social, and marketing automation platforms.
• Identify opportunities to leverage emerging technologies, automation, and AI to improve marketing effectiveness.
• Stay current on digital marketing trends and bring new ideas and approaches to the APAC marketing team.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 5+ years' experience in digital marketing, demand generation, or integrated marketing.
• Experience managing paid media, search, social media, email marketing, and web programs.
• Experience working across multiple APAC markets is highly desirable.
• Experience in B2B technology, SaaS, or enterprise software marketing preferred.

Core Competencies

• Strong analytical and data-driven mindset.
• Excellent project and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication and collaboration skills, including the ability to work effectively across regional and global teams.

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people‑first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail]