Digital Marketing & Performance Specialist

Energy Power Systems Australia

Melbourne

Hybrid

AUD 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Structured onboarding and development

Paid birthday leave

Volunteer leave

Team recognition and service awards

Referral program incentives

Retail and health insurance discounts

Novated leasing options

Paid parental leave

Learning and development opportunities

Job summary

Energy Power Systems Australia (EPSA) is seeking a commercially minded Digital Marketing & Performance Specialist to own analytics, website performance, campaign tracking, SEO, and conversion optimisation. You will execute digital campaigns across web, email and social channels, turning data into insights to boost lead generation and customer engagement.

You will work with the Head of Marketing and cross-functional teams to drive performance, with a mix of strategy and hands-on execution in a

Qualifications

Tertiary qualifications in Marketing, Digital Marketing, Analytics, or related discipline.
Experience in a B2B, industrial, engineering or technical environment.
Hands-on digital marketing with responsibility for analytics, campaign execution and optimisation.
Strong experience with Google Analytics 4, Google Search Console, SEO and digital performance reporting.
Experience managing and optimising digital campaigns across web, email, social and paid channels.
Experience driving conversion optimisation and customer journey improvements.
Experience working with cross-functional stakeholders and external agencies.
Demonstrated curiosity and capability in applying AI and emerging digital technologies to improve marketing outcomes.

Responsibilities

Own Google Analytics 4, Search Console and digital performance measurement.
Monitor, analyse and optimise website, search and conversion performance.
Plan and execute digital campaigns across paid, organic, social, email and website channels.
Develop dashboards, reporting and insights that support business decisions.
Drive SEO initiatives and website optimisation activities.
Create and optimise digital content, landing pages and customer journeys.
Establish testing and continuous improvement practices across digital marketing.
Partner with stakeholders and agencies to improve digital performance and customer outcomes.

Skills

Google Analytics 4

Digital marketing

Campaign tracking

SEO

Data analysis

Conversion optimisation

AI in marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

CMS systems

Job description

Mulgrave, VIC | Hybrid Work Environment

Power the future with EPSA

At Energy Power Systems Australia (EPSA), our team members work together to design, deliver and support the energy solutions industries depend on.

From defence and data centres to mining operations, utilities and major infrastructure projects, the work we do keeps essential operations running.

As the Cat® engine dealer for Australia, Papua New Guinea and the Solomon Islands, EPSA provides world-class power solutions backed by global innovation and local expertise.

Across engineering, operations, projects and support teams, every role plays a part in keeping industries moving and communities powered.

If you're looking to contribute to something bigger and help shape what’s next, this is an opportunity to do meaningful work with real impact.

About the role

We're looking for a commercially minded Digital Marketing & Performance Specialist to help build and elevate EPSA's digital marketing capability.

This is a hands-on role where you'll own digital analytics, website performance, campaign tracking, SEO, conversion optimisation and digital reporting, while also executing digital campaigns across web, email and social channels.

Working closely with the Head of Marketing and Customer Experience, Sales teams, business stakeholders and external partners, you'll turn data and customer behaviour into actionable insights that improve marketing effectiveness, lead generation and customer engagement.

This is an exciting opportunity for someone who enjoys both strategy and execution and wants to make a visible impact across a complex national business.

Key responsibilities

Own Google Analytics 4, Search Console and digital performance measurement
Monitor, analyse and optimise website, search and conversion performance
Plan and execute digital campaigns across paid, organic, social, email and website channels
Develop dashboards, reporting and insights that support business decisions
Drive SEO initiatives and website optimisation activities
Create and optimise digital content, landing pages and customer journeys
Establish testing and continuous improvement practices across digital marketing
Partner with stakeholders and agencies to improve digital performance and customer outcomes

What you'll bring

We're looking for someone who brings both technical capability and a collaborative mindset.

Required

Tertiary qualifications in Marketing, Digital Marketing, Analytics, Communications or a related discipline, or equivalent experience
Experience in a B2B, industrial, engineering or technical environment
Demonstrated experience in a hands-on digital marketing role with responsibility for analytics, campaign execution and optimisation
Strong experience with Google Analytics 4, Google Search Console, SEO and digital performance reporting
Experience managing and optimising digital campaigns across web, email, social and paid channels
Experience driving conversion optimisation and customer journey improvements
Experience working with cross-functional stakeholders and external agencies
Strong analytical skills with the ability to translate complex data into practical recommendations
Demonstrated curiosity and capability in applying AI and emerging digital technologies to improve marketing outcomes.

Highly regarded

Experience with marketing automation, content management systems and digital advertising platforms
Understanding of how AI is influencing search, content discovery and digital marketing performance.
Experience working with complex sales cycles and technical products or services
Exposure to conversion rate optimisation (CRO), attribution modelling and advanced analytics
Experience partnering with Sales teams and commercial stakeholders

Why join EPSA

At EPSA, our team members are trusted to solve complex challenges and deliver real outcomes for customers across Australia.

This role offers the opportunity to influence digital performance across a nationally recognised org

Why join EPSA

At EPSA, our team members are trusted to solve complex challenges and deliver real outcomes for customers across Australia.

We believe great work happens when people feel supported, valued and connected to the impact of what they do, and when teams work together with integrity, accountability and care — the EPSA values that shape how we work every day.

We offer: