Digital Marketing – Paid Marketing Strategist (Google Ads & Meta)

practiceedge; City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

A digital marketing agency in Melbourne is seeking a Paid Marketing Strategist to manage Google Ads and social media campaigns. The ideal candidate will have over 1 year of experience, strong analytical skills, and a passion for digital marketing. This role offers flexible working arrangements, including the option to work from home twice a week after training. Join a supportive team focused on quality and client relationships.

Benefits

Flexible working arrangements

Work from home twice a week

Supportive team environment

Free parking

Qualifications

• Strong knowledge of marketing platforms and software.
• Capable of writing engaging Ad copy.
• Able to see the big picture while planning actionable steps.
• Ability to interpret data and pivot strategies based on performance.
• Capacity to identify and resolve challenges effectively.
• Capable of managing multiple projects and deadlines.
• Must have strong English fluency and writing skills.
• Engaging client relationships as a critical component of the role.
• Proven track record of implementing effective campaigns.
• Attention to detail is essential.
• Genuine interest in digital marketing.

Responsibilities

• Establish, maintain and optimise campaigns for clients.
• Analyse campaigns to enhance performance.
• Keyword research and competition analysis.
• Develop marketing and creative strategy.
• Write strategic and creative briefs.
• Provide landing page recommendations.
• Write Ad copy.
• Setup and implement conversion tracking.
• Manage client relationships.

Skills

Strong knowledge of marketing platforms & software

Copywriting skills

Strategic and creative thinker

Analytical

Critical thinking and problem solving

Organised

Excellent communication skills

Engaging client relationships

Track record of effective campaigns

Attention to detail

Passion for digital marketing

Education

1+ years in a digital marketing role

Tools

Google Ads

Meta

Google Analytics

Google Tag Manager

LinkedIn

Job description

Digital Marketing – Paid Marketing Strategist (Google Ads & Meta)

practiceedge is an Australian-based digital marketing agency focused on helping businesses achieve outstanding results and growth. We offer a range of services, including web design, graphic design, SEO, Google Ads, and more, with a commitment to delivering the promise.

We’re not a churn and burn agency - we’re a business that focuses on the quality of our services, the relationships with our clients, and appreciating and supporting the amazing team of people that make practiceedge the great business it is.

Right now, we’re looking for a talented Paid Marketing Strategist to join our dynamic, creative team. Your job will be to manage a range of clients, setting up, maintaining and optimising their Google Ads and Social Media campaigns with a focus on generating leads.

Key Responsibilities

• Establish, maintain and optimise campaigns for new clients.
• Analyse campaigns to enhance performance and identify new opportunities.
• Keyword research and competition analysis.
• Develop marketing and creative strategy.
• Write strategic and creative briefs.
• Provide landing page and website recommendations.
• Write Ad copy.
• Setup and implement conversion tracking.
• Work within allocated time frames and budgets to achieve outstanding results.
• Manage client relationships.
• Keep up to date with the latest techniques to generate results for your clients.
• Be an active practiceedge team member and share your ideas!

Required Skills & Attributes

• Strong knowledge of marketing platforms & software – Google Ads, Meta, & LinkedIn. Google Tag Manger, Google Analytics & Google Business.
• Copywriting skills – capable of writing engaging Ad copy
• Strategic and creative thinker – able to see the big picture while planning and executing actionable steps. Capable of generating creative ideas.
• Analytical – ability to interpret data, draw insights, and pivot strategies based on performance.
• Critical thinking and problem solving – capacity to identify, analyse, and resolve challenges effectively.
• Organised – capable of managing and maintaining control of multiple projects, tasks, deadlines, and reporting cycles simultaneously; following process. Experienced managing a portfolio of clients.
• Excellent communication skills – both written and verbal. Must have strong English fluency and writing skills.
• Engaging and maintaining client relationships – this is a critical component of the role and will include written reports, and meetings (in person and online).
• A strong track record of creating and implementing effective (best-practice) search engine marketing and social media campaigns.
• A keen eye for detail – attention to detail is essential.
• A genuine interest and passion for digital marketing – you’re keen to learn.

Preferred Experience

• 1+ years in a digital marketing role
• Experience within the digital or advertising agency space
• Experience in the healthcare and SME sectors preferred
• Experience with Google Ads, Google Analytics, Google Business, Google Tag Manager and Meta Business Suite.

Benefits and Perks

practiceedge offer flexible working arrangements with regards to start and finish times, and our full-time roles can WFH twice a week (after an initial in-office training period and once demonstrating independent management of the role).

Local cafes, parklands, walking trails, shops and fitness centres as well as free all-day parking.

Supportive and inclusive team where we know people are at the heart of our success.

We love our office and our team. We’re honest, hardworking, and enjoy celebrating our success together.

How to Apply

If this role sounds like you, please submit your resume with a cover letter to [e-mail] . We will get in touch if you are shortlisted for this opportunity.

Please only apply if you meet the criteria above and have full Australian working rights or are a permanent resident.