Digital Marketing Officer

UOM University of Melbourne; Parkville; On-site; AUD 101,000 - 109,000; Full time

Benefits offered by this job

17% superannuation

Health and wellbeing programs

Professional development opportunities

Salary packaging

Job summary

The University of Melbourne invites applications for a full-time, fixed-term 2-year role within the Melbourne Entrepreneurial Centre to shape digital marketing for MEC. The role is based at Melbourne Connect and involves coordinating across start-up, research and enterprise communities.

You will manage paid media, content, email, web and analytics to boost recruitment and community engagement while upholding brand standards and accessibility.

Qualifications

• Hands-on experience setting up and managing paid media campaigns with targeting, budgets, testing and optimisation.
• Ability to create high‑quality written and visual content for social media, paid advertising, email and web.
• Proficient in using analytics/tracking tools to interpret results and improve performance.
• Experience managing website and landing-page content, email marketing, audience segmentation and automated journeys.

Responsibilities

• Plan and deliver integrated digital campaigns for MEC recruitment, events and community initiatives across paid and organic channels.
• Manage paid media, content, email, web and analytics to improve audience acquisition, engagement and conversion.
• Create compelling digital content and storytelling to showcase MEC programs, founders, researchers and ventures.
• Design and maintain website and landing pages with strong UX, accessibility, SEO and conversion performance.
• Track, analyse and report campaign performance, testing and iterating to improve reach and conversion.
• Coordinate internal stakeholders and external suppliers to deliver high-quality work on time and in line with MEC brand standards.

Skills

Paid media management

Content creation

Email marketing

Web analytics

UX optimization

Job description

Role type: Full-time; Fixed-Term 2 years Department: Melbourne Entrepreneurial Centre Salary: UOM 6 $100,847 - $109,163 p.a. plus 17% super

Shape digital marketing for a leading entrepreneurial hub / work at Melbourne Connect innovation precinct / collaborate across start-up, research and enterprise communities.

Investing in you – 17% superannuation, benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

What you will deliver

• Plan and deliver integrated digital campaigns for MEC recruitment, events and community initiatives across paid and organic channels.
• This hands-on role brings together paid media, content, email marketing, web and analytics to improve audience acquisition, engagement and conversion.
• Create compelling digital content, assets and storytelling that showcase MEC programs, founders, researchers and ventures.
• Design and maintain website and landing pages with strong UX, accessibility, SEO and conversion performance.
• Track, analyse and report campaign performance, testing and iterating to improve reach, engagement and conversion.
• Build and optimise email campaigns, audience segments, automated nurture journeys and participant communications.
• Coordinate internal stakeholders and external creative suppliers to deliver high-quality work on time and in line with MEC and University brand standards.

You may be a great fit if you

• Have strong hands-on experience setting up and managing paid media campaigns, including targeting, budgets, testing and optimisation.
• Create high-quality written and visual content for social media, paid advertising, email and web.
• Use analytics and tracking tools to interpret results, prepare clear reports and improve campaign performance.
• Have experience managing website and landing-page content, email marketing, audience segmentation and automated journeys.
• Organise competing priorities effectively and deliver multiple campaigns and deadlines in a fast-paced environment.
• Build productive stakeholder relationships and confidently coordinate external suppliers or agencies.

Benefits

• Build future financial security with 17% superannuation!
• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being.
• Career development opportunities, including access to a range of tailored programs, such as Academic Women in Leadership, and learning platforms including LinkedIn Learning Progressive.
• Considerate leave provisions to empower your work-life balance and well-being, including leading parental leave, gender affirmation leave and cultural leave.
• Salary packaging and access to a range of discounted services including Bupa health insurance.
• Access to unique cultural and recreational benefits such as discounts for the Melbourne Theatre Company.
• Health and well-being services including a leading Employee Assistance Program.

Diversity, Equity, and Inclusion

The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. The diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb. We're committed to a barrier-free recruitment process and ongoing workplace support, providing adjustments throughout. We warmly encourage applications from people with disabilities. Learn more about how we support an accessible recruitment process.

Aboriginal and Torres Strait Islander Applicants

Aboriginal and Torres Strait Islander Applicants We aspire to the University of choice for Indigenous Australians. Visit our Indigenous staff page to learn more about our investment and support for Aboriginal and Torres Strait Islander staff. Indigenous applicants are encouraged to connect with our Indigenous Employment & Development team at [e-mail].

Eligibility and Vetting

You must have current valid work rights for Australia. Visa sponsorship is not available for this role. A Working with Children Check is required for all positions. If successful, we will guide you through the process and reimburse you.

Contact for this Position

• For queries related to this specific position, contact Monica Bulla-Valencia at [e-mail].
• For questions related to our recruitment process email Alessandro Storani at [e-mail].
• For recruitment adjustments contact Kim Groizard on [phone] or at [e-mail] (subject: 'Recruitment Adjustments').

Application Deadline

Applications close: Sunday 4 October 2026 - 11:55 PM; Melbourne time zone.