Digital Marketing Officer

Unimelb; City of Melbourne; On-site; AUD 101,000 - 109,000; Full time

Benefits offered by this job

17% superannuation

Salary packaging

Health and wellbeing programs

Professional development opportunities

Parental leave & cultural leave

Discounts and theatre benefits

Flexible work arrangements

Job summary

The University of Melbourne is seeking an experienced digital marketing professional to lead MEC campaigns. This full-time fixed-term role focuses on paid media, content, email, web and analytics to grow MEC programs and the entrepreneurial community.

You will design integrated campaigns, develop compelling content, optimize landing pages, and report on performance. This role sits within the Melbourne Entrepreneurial Centre at Melbourne Connect.

Qualifications

• Hands-on experience setting up and managing paid media campaigns across channels.
• Ability to create high-quality written and visual content for social media, paid ads, email and web.
• Experience using analytics to interpret results and improve performance.
• Experience managing website and landing-page content and automated journeys.

Responsibilities

• Plan and deliver integrated digital campaigns for MEC recruitment, events and community initiatives.
• Bring together paid media, content, email marketing, web and analytics to improve reach and conversions.
• Create compelling digital content and storytelling that showcases MEC programs, founders, researchers and ventures.
• Design and maintain website and landing pages with strong UX, accessibility, SEO and conversion.
• Track, analyse and report campaign performance and iterate to improve results.
• Coordinate stakeholders and external suppliers to deliver high-quality work on time.

Skills

Paid media management

Content creation

Email marketing

Web analytics

SEO & UX basics

Stakeholder coordination

Job description

Role type: Full-time; Fixed-Term 2 years

Department: Melbourne Entrepreneurial Centre

Salary : UOM 6 $100,847 - $109,163 p.a. plus 17% super

Shape digital marketing for a leading entrepreneurial hub / work at Melbourne Connect innovation precinct / collaborate across start-up, research and enterprise communities.

Investing in you - 17% superannuation, benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne

We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity

You will drive high-impact digital campaigns that grow MEC's programs, ventures and entrepreneurial community. This hands-on role brings together paid media, content, email marketing, web and analytics to improve audience acquisition, engagement and conversion."

What you will deliver:

• Plan and deliver integrated digital campaigns for MEC recruitment, events and community initiatives across paid and organic channels.
• This hands-on role brings together paid media, content, email marketing, web and analytics to improve audience acquisition, engagement and conversion.
• Create compelling digital content, assets and storytelling that showcase MEC programs, founders, researchers and ventures.
• Design and maintain website and landing pages with strong UX, accessibility, SEO and conversion performance.
• Track, analyse and report campaign performance, testing and iterating to improve reach, engagement and conversion.
• Build and optimise email campaigns, audience segments, automated nurture journeys and participant communications.
• Coordinate internal stakeholders and external creative suppliers to deliver high-quality work on time and in line with MEC and University brand standards.

You may be a great fit if you:

• Have strong hands-on experience setting up and managing paid media campaigns, including targeting, budgets, testing and optimisation.
• Create high-quality written and visual content for social media, paid advertising, email and web.
• Use analytics and tracking tools to interpret results, prepare clear reports and improve campaign performance.
• Have experience managing website and landing-page content, email marketing, audience segmentation and automated journeys.
• Organise competing priorities effectively and deliver multiple campaigns and deadlines in a fast-paced environment.
• Build productive stakeholder relationships and confidently coordinate external suppliers or agencies.

For further information, please refer to the attached PDs at the bottom of the advert.

What we offer you!

• Build future financial security with 17% superannuation!
• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being.
• Career development opportunities, including access to a range of tailored programs, such as Academic Women in Leadership, and learning platforms including LinkedIn Learning
• Progressive, considerate leave provisions to empower your work-life balance and well-being, including leading parental leave, gender affirmation leave and cultural leave.
• Salary packaging and access to a range of discounted services including Bupa health insurance, and access to unique cultural and recreational benefits such as discounts for the Melbourne Theatre Company
• Health and well-being services including a leading Employee Assistance Program

For more information check out our benefits page!

Your new team - Melbourne Entrepreneurial Centre

You will join the Melbourne Entrepreneurial Centre, the University's dedicated hub for entrepreneurship and innovation. The team empowers students, researchers and alumni to develop ventures and translate ideas into real-world impact. Working within Melbourne Enterprise at Melbourne Connect, you will collaborate with passionate colleagues, mentors and partners. Together, you will help grow a vibrant entrepreneurial ecosystem aligned with Strategy 2030.

Be Yourself

The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. The diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb.

We're committed to a barrier-free recruitment process and ongoing workplace support, providing adjustments throughout. We warmly encourage applications from people with disabilities. Learn more about how we support an accessible rec