Digital Marketing Manager - Cotton On Global Support Centre

Cotton On Group; Geelong; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Flexible working options

Access to world-class Support Centre &

In-house restaurant

Wellness centre with gym

Subsidised onsite childcare

Team discounts across brands

Wellness support

Local & Global career growth

Dog-friendly workplace

Job summary

Cotton On Group in Geelong, Australia, is seeking a strategic Digital Marketing Manager to drive our digital marketing strategy across Womenswear, Menswear, Body and Kids, with a growth focus for international markets.

Lead a team of Digital Marketing Specialists and Coordinators, orchestrate campaigns across SEM, SEO, email, and omni‑channel channels, and collaborate with Ecommerce and senior stakeholders to deliver customer‑first experiences.

Qualifications

• Experience in Digital Marketing and/or international Digital Marketing.
• Proficient with content management systems and email platforms.

Responsibilities

• Lead campaigns across SEM, SEO, email marketing and integrated digital campaigns.
• Work with Ecommerce and stakeholders to deliver customer-first digital experiences.

Skills

Digital Marketing

CMS & Email Platforms

Technology platforms

Predictive models

Team leadership

Project management

Omni-channel campaigns

Stakeholder influence

Commercial negotiation

Communication & change

Analytics & problem solving

Budgeting & forecasting

Job description

Do you speak fashion? We're hiring, let’s chat!

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

ABOUT THE ROLE

We're on the lookout for a strategic, innovative, and people-focused Digital Marketing Manager to join the Cotton On team. In this exciting leadership role, you'll drive the digital marketing strategy across multiple product categories including Womenswear, Menswear, Body, and Kids, while supporting growth across the UK market.

Leading a talented team of Digital Marketing Specialists and Coordinators, you'll bring campaigns to life across a diverse mix of channels including SEM, SEO, email marketing, and integrated digital campaigns. You'll work closely with Ecommerce teams and key stakeholders across the business to deliver innovative, customer-first digital experiences that make a real impact.

If you're a passionate digital marketer who loves turning ideas into results, inspiring high-performing teams, and staying ahead of the curve in a fast-paced retail environment, we'd love to hear from you.

SKILLS AND EXPERIENCE

• Demonstrated experience in Digital Marketing and/or international Digital Marketing
• Strong ability to use content management systems and email marketing platforms
• Understanding of technology underpinning platforms
• Proven ability in Developing Predictive models is highly regarded
• Experience in leading a team and build collaborative working relationships
• Able to plan, organise, schedule and project manage in an efficient way
• Experience leading omni-channel customer campaigns
• The ability to engage and influence senior business leaders and key stakeholders
• Proven high level of commercial negotiation skills
• Proven communication skills with the ability to drive and influence change through best practice and delivering results
• Demonstrable analytical problem solving and research skills, to identify and implement creative, innovative and flexible solutions
• Strong budgeting and forecasting skills

BENEFITS

• Competitive salary
• Flexible working options & people-first leave initiatives
• Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
• Subsidised onsite childcare centre
• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
• 24/7 Wellness support – mental health, relationships, family + more
• Local & Global career growth
• Discounts for you & your family – medical, travel, financial + more
• Performance & Peak incentives to reward + recognise our team
• Returnity - Paid program for new parents heading back to work
• Bring your dog to work
• Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at ***email_hidden*** so we may support you in completing the job application process.