Digital Marketing Lead

Gallagher Group Limited; City of Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Flexible working

Career growth opportunities

Wellbeing initiatives

Employee Assistance Program

Job summary

eShepherd, backed by Gallagher, is scaling its global digital marketing engine to drive acquisition, lead generation and engagement across markets. You will own both strategy and hands-on execution, building scalable programs that support international expansion.

This role focuses on paid media, SEO, website optimisation and marketing automation, with a strong emphasis on data-driven decision making to deliver measurable business outcomes.

Qualifications

• Proven success driving customer acquisition and growth through digital channels.
• Experience across paid media, SEO, website optimisation, CRM and marketing automation.
• Strong analytical capability with the ability to turn data into actionable insights.
• Experience working across multiple markets, regions or customer segments.

Responsibilities

• Develop and execute eShepherd's global digital marketing strategy.
• Drive customer acquisition through paid media, SEO, conversion optimisation, and digital campaigns.
• Manage agency and platform partnerships to maximise performance and ROI.
• Use data, analytics, and experimentation to improve lead quality, pipeline contribution, and growth outcomes.
• Partner with agencies and technology providers to maximise performance and innovation.
• Work closely with regional marketing teams to enable consistent, scalable growth programmes worldwide.
• Identify emerging opportunities across digital platforms, marketing technology and AI-enabled solutions.

Skills

Customer acquisition

Lead generation

Growth marketing

Digital channels

Analytical mindset

Stakeholder management

Growth-stage experience

Tools

CRM

Marketing automation

Job description

Help scale one of the world's most innovative AgTech businesses.

At eShepherd, we're transforming the future of livestock farming through world-first virtual fencing technology. Backed by Gallagher's 85+ years of innovation, eShepherd combines the pace and ambition of a high-growth venture with the support of a global organisation.

As demand continues to grow across Australia, New Zealand and international markets, we're looking for a Digital Marketing Lead to drive the next phase of our growth journey.

The Opportunity

As Digital Marketing Lead, you'll own the digital engine that powers customer acquisition, lead generation and engagement across our international markets.

You'll work at both a strategic and hands‑on level, developing growth initiatives, optimising digital performance and helping build scalable programmes that support global expansion.

Working closely with marketing colleagues, regional teams, external partners and business leaders, you'll ensure our marketing investment delivers measurable commercial outcomes.

This role is ideal for someone who enjoys balancing strategy with execution and is motivated by building, improving and scaling digital capability within a growing business.

What You'll Be Doing

• Develop and execute eShepherd's global digital marketing strategy

• Drive customer acquisition through paid media, SEO, conversion optimisation, and digital campaigns

• Manage agency and platform partnerships to ensure maximum performance and return on investment

• Use data, analytics, and experimentation to improve lead quality, pipeline contribution, and growth outcomes

• Partner with agencies and technology providers to maximise performance and innovation

• Work closely with regional marketing teams to enable consistent, scalable growth programmes worldwide

• Identify emerging opportunities across digital platforms, marketing technology and AI-enabled solutions:

Initially, this will look like

• Assessing current digital performance and identifying the biggest growth opportunities across markets

• Optimising paid search, social, website, and lead generation activities to improve customer acquisition

• Strengthening marketing automation capabilities to enhance lead nurturing and lifecycle engagement

• Building actionable dashboards that connect marketing performance to commercial outcomes

• Developing scalable playbooks that can be replicated as new regions launch

The Fit

You’ll bring a combination of strategic thinking, commercial acumen and strong digital marketing expertise.

You’ll likely come from a digital marketing, growth marketing, demand generation or customer acquisition background and have a track record of delivering measurable business results.

To succeed, you’ll bring:

• Proven success driving customer acquisition, lead generation and growth through digital channels

• Experience across paid media, SEO, website optimisation, CRM and marketing automation

• Strong analytical capability with the ability to turn data into actionable insights

• Experience working across multiple markets, regions or customer segments

• Confidence influencing stakeholders and managing external partners

• A proactive, curious and results‑focused mindset

• Experience in a growth-stage, technology, SaaS or innovation-led business would be advantageous

Why eShepherd?

• Competitive salary and performance-based incentives.

• A predominantly office-based role with flexibility and autonomy.

• The excitement of a scaling company with 88 years of Gallagher innovation and stability.

• Career growth opportunities as we scale globally.

• Tools and technology that support your success.

• Supportive team culture focused on collaboration and practical problem-solving.

• Employee Assistance Program and wellbeing initiatives.

If you're passionate about agriculture, sales, and technology that is reshaping livestock farming, we'd love to hear from you.

Applications will be reviewed as they are received, and the role may be filled before the closing date.