Digital Marketing/ Google Ads and SEO Specialist

RPY Trade Pty Ltd; Gold Coast City; Hybrid; AUD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Digital Marketing Specialist with expertise in Google Ads and SEO. This role involves developing and optimizing digital marketing campaigns to drive online sales and enhance brand presence. You will collaborate with various teams to create compelling ad content and analyze performance metrics to ensure campaign success. If you are passionate about data-driven marketing and thrive in a collaborative environment, this opportunity is perfect for you. Join a supportive team that values creativity and results-oriented strategies in the fast-paced world of digital marketing.

Benefits

Competitive salary with performance bonuses

Flexible working hours

Remote opportunities

Collaborative work environment

Health and wellness benefits

Qualifications

• Proven experience in managing and optimizing Google Ads campaigns.
• Strong understanding of digital marketing principles and best practices.
• Excellent analytical and problem-solving skills.

Responsibilities

• Develop and execute comprehensive Google Ads strategies.
• Monitor campaign performance and implement necessary adjustments.
• Track and analyze key performance indicators (KPIs) for optimization.

Skills

Google Ads

Digital Marketing

SEO

Google Analytics

Analytical Skills

Communication Skills

Education

Google Ads Certification

Bachelor's Degree in Marketing or related field

Tools

Google Tag Manager

Shopify

SEMRush

Meta Ads Manager

Job description

Digital Marketing/ Google Ads and SEO Specialist

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Salary: Competitive, based on experience

About Us: At Core Collab, we are passionate about innovation, creativity, and delivering results that exceed expectations. As a leader in Fitness Equipment, we understand the power of digital presence and are looking for a dynamic Digital Marketer to join our team. If you’re driven by data, motivated by creativity, and eager to be part of a company that values growth, this is the role for you.

Job Overview: We are seeking a talented and motivated Digital Marketer - Google Ads specialist to develop, implement, track, and optimise our digital marketing campaigns across all digital channels. Reporting to the digital marketing manager & managing director. Full mentoring provided.

Key Responsibilities:

1. Develop and execute comprehensive Google Ads strategies that drive online sales
2. Conduct thorough keyword research and audience targeting (audience segments) to identify high-potential opportunities
3. Create and manage campaign budgets, ensuring efficient allocation of resources
4. Forecast campaign performance and provide regular updates on progress towards goals
5. Collaborate with internal teams to create landing pages and optimise user experience
6. Campaign Management: Set up, manage, and optimise various Google Ads campaigns of our current accounts (Search, Display, Shopping, Video, Performance Max, YouTube ads, etc.). This role strongly focuses on Google Ads.
7. Write compelling ad copy and design engaging visuals that resonate with target audiences
8. Implement and manage bidding strategies to maximize ROI
9. Monitor campaign performance closely, identifying areas for improvement and implementing necessary adjustments
10. Set up tracking conversions (form submissions, add to cart, purchase), with strong knowledge of Tag Manager and ensuring correct data reflection on Google Analytics

Analysis & Reporting:

1. Track and analyze key performance indicators (KPIs) such as conversion rate, CPA, ROAS, CTR, and Quality Score
2. Use Google Analytics to analyze conversion data and inform campaign optimization
3. Identify trends and patterns in data to improve targeting and messaging strategies

Technical Skills & Tools:

1. Proficient in Google Ads platform, including campaign setup, management, and optimization
2. Experience with Google Tag Manager (GTM) for implementing and managing tracking tags
3. Strong understanding of Google Analytics (GA) for setting up events, analyzing data, and user behavior
4. Familiarity with Google Search Console (GSC) for identifying technical SEO issues and keyword opportunities
5. Stay up-to-date with the latest trends and best practices in Google Ads and digital marketing

Qualifications:

1. Proven experience in managing and optimizing Google Ads campaigns
2. Strong understanding of digital marketing principles and best practices
3. Excellent analytical and problem-solving skills
4. Data-driven mindset with a focus on results
5. Strong communication and collaboration skills
6. Google Ads certification(s) preferred
7. Experience with Shopify, web skills, SEO knowledge (SEMRush) is a plus
8. Strong understanding of social media platforms, e.g., Meta Ads Manager
9. Excellent communication and interpersonal skills
10. Ability to work independently and manage multiple projects simultaneously

Benefits:

• Competitive salary with performance bonuses
• Flexible working hours and remote opportunities
• Collaborative and supportive work environment
• Health and wellness benefits

How to Apply: Please send your resume, cover letter, and portfolio or examples of previous digital marketing work to [e-mail]. Include "Digital Marketer - Google Ads Specialist Application" in the subject line.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• Which of the following online advertising methods do you have experience with?
• Which of the following web analytics tools are you experienced with?
• Do you have experience with Search Engine Marketing (SEM)?
• How many years' experience do you have in digital marketing?

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