Digital Marketing Executive

Ipswich Town FC; Ipswich City; Vor Ort; AUD 70.000 - 110.000; Vollzeit

Zusammenfassung

Ipswich Town FC is seeking a Digital Executive to drive the club's digital strategy across its website, app, and CRM. You will work with the App & Digital Marketing Manager and content team to engage supporters with timely, relevant content throughout the football calendar.

You will plan content, push notifications, and promotions; enhance app experiences; and help grow downloads, registrations and active users. Flexibility for matchdays is required.

Qualifikationen

• Experience managing or contributing to website and app content.
• Experience with CRM or email marketing platforms.
• Sport, entertainment or fast-paced consumer brand experience is desirable.
• Degree or qualification in marketing, digital media or a related field is desirable.

Aufgaben

• Support the App & Digital Marketing Manager in day-to-day management and development of the Club's official app, website and digital platforms.
• Plan and execute web and app content, including homepage placements, push notifications, in-app messaging and promotional modules.
• Ensure website content is accurate, timely, accessible and aligned with the Club's wider brand.
• Identify opportunities to increase app downloads, registrations, active users and engagement; drive repeat visits.
• Support initiatives to convert casual audiences into registered supporters.
• Support CRM activity – building supporter segments and coordinating personalised, data-led messaging across app, email and website.
• Monitor digital performance and recommend improvements to the supporter experience across owned channels.
• Provide digital channel support on matchdays and during evenings/weekends when required.
• Assist with social media management as needed.

Kenntnisse

Social media

App management

SEO

Paid media

Interpersonal communication

Organisational skills

Strategic thinking

Content Management Systems

GA4 analytics

Ausbildung

No formal qualification required

Marketing or digital media degree

Tools

CRM platforms

Email marketing platforms

Google Analytics GA4

App store analytics

Jobbeschreibung

ROLE DESCRIPTION

The Digital Executive plays a key role in delivering Ipswich Town's digital strategy across the Club's website, app, CRM and other owned and operated channels.

Working closely with the App & Digital Marketing Manager and the wider content team, the role exists to build the Club's digital relationship with supporters – helping deliver marketing campaigns and managing our owned digital channels so that fans receive relevant, timely and engaging content throughout the football calendar.

CORE RESPONSIBILITIES

• Support the App & Digital Marketing Manager in the day-to-day management and development of the Club's official app, website and digital platforms.
• Play a key role in planning and executing web and app content, including homepage placements, push notifications, in-app messaging and promotional modules.
• Help plan and deliver engaging app experiences, and ensure website content is accurate, timely, accessible and aligned with the Club's wider brand.
• Identify opportunities to increase app downloads, registrations, active users and engagement, and look to increase repeat visits.
• Support initiatives designed to convert casual website and social audiences into registered and active supporters.
• Support the Club's CRM activity – building supporter segments and coordinating personalised, data-led messaging across app, email and website.
• Monitor digital performance and make recommendations to improve the supporter experience across our owned and operated channels.
• On occasion provide digital channel support on matchdays, including evenings and weekends, alongside day-to-day office hours.
• Take an active role with management of social media as required.

KNOWLEDGE AND EXPERIENCE

Essential:

• Experience managing or contributing to website and app content and features. Strong understanding of digital platforms and supporter/fan behaviour.

Desirable:

• Experience in a sport, entertainment or fast-paced consumer brand.
• Experience with CRM or email marketing platforms.

SKILLS AND ABILITIES

Essential:

• Proficient in social media, app management, SEO and paid media.
• Exceptional interpersonal and communication skills, both written and verbal.
• Good organisational and planning skills.
• Sound strategic thinking, project management and planning skills.
• Good knowledge and understanding of Content Management Systems.

Desirable:

• Working knowledge of analytics tools such as Google Analytics (GA4) and app store analytics.

EDUCATION AND TRAINING

Essential:

• No specific qualification required – equivalent experience will be considered.

Desirable:

• Degree or qualification in marketing, digital media or a related field.

OTHER REQUIREMENTS

• Safeguarding responsibility.
• Willingness and ability to work evenings, weekends and matchdays as required by the football calendar.

OUR CLUB VALUES

You will be expected to work in line with our values:

• High Standards – Our aim is to create an environment of excellence; everyone is driven to perform at their best and uphold quality in every aspect of their work.
• Learning – We share a commitment to continuous growth, adaptability, the pursuit of knowledge and having a growth mindset.
• Unity: Family Spirit – We aim to create and foster a collaborative, caring, and supportive culture where people work together with trust and respect.
• Integrity – To operate a strong moral foundation where trust, fairness, and ethical behaviour guide every decision and interaction. Empowering employees to act with honesty and respect.
• Doing it our way – We are committed to creating an environment that allows flexibility, individuality and creativity, leading to a more dynamic and personalised workplace culture.

EQUAL OPPORTUNITIES

Ipswich Town Football Club is committed to equal opportunities and welcomes applications from all suitably qualified candidates, regardless of background.