Digital Manager - Maternity Cover Fixed Term Contract

Cartier; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Cartier, a world-renowned luxury Maison, is seeking a talented Digital Media Manager to elevate our digital presence and drive performance across Australia and New Zealand on a Fixed Term Maternity Cover contract through to March 2028. Based in Sydney, this role shapes the digital future of an iconic luxury brand within the Richemont Group.

You will lead strategic digital media, oversee campaigns across display, programmatic, paid social and paid search, and partner with our local media agency

Qualifications

• 5–10 years of progressive experience in digital media, preferably with client-side luxury sector.
• Proficiency across SEM, programmatic, display, and paid social; analytics tools, CMS, and e-commerce strategies.
• Analytical and strategic acumen to translate data into actionable insights.
• Strong content strategy vision for digital channels.
• Excellent written and verbal English; copywriting is a plus.
• Entrepreneurial, proactive, and collaborative mindset.
• Technical proficiency in PowerPoint, Excel, Outlook; familiarity with analytics tools listed above.

Responsibilities

• Lead strategic digital media across AU/NZ with emphasis on premium brand positioning.
• Manage campaigns across display, programmatic, paid social and paid search.
• Advance SEM strategy and stay ahead of search landscape developments.
• Develop content distribution strategies to maximize reach and engagement.
• Collaborate with a local media agency for seamless campaign execution.
• Analyse performance and report insights to stakeholders for optimization.
• Monitor evolving digital landscape and drive innovation within luxury sector.

Skills

Digital media strategy

Campaign optimization

Data analytics

English communication

Budget management

Stakeholder collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Looker Studio

SA360

Meta Business Manager

Google Trends

Job description

Be a part of our Team!

Are you a visionary digital marketing professional with a passion for iconic luxury brands?

Be a part of our Team!

Are you a visionary digital marketing professional with a passion for iconic luxury brands?

Cartier, a world-renowned Maison, is seeking a talented Digital Media Manager to elevate our digital presence and drive performance across Australia and New Zealand on a Fixed Term Maternity Cover contract through to March 2028.

Based in Sydney, this is a unique opportunity to shape the digital future of an iconic luxury brand within the Richemont Group.

If you have a passion for creating luxury experiences and thrive in a dynamic, collaborative environment, we invite you to join our team!

HOW WILL YOU MAKE AN IMPACT?

Role

• Lead Strategic Digital Media: Develop and execute cutting‑edge digital media strategies that maximize performance, ROI, and brand awareness, meticulously upholding Cartier's premium brand positioning across Australia and New Zealand.
• Drive Campaign Excellence: Oversee and manage Cartier's digital media campaigns across all online channels, leading the planning, execution, and continuous optimization of display, programmatic, paid social media, and paid search campaigns.
• Elevate SEM Performance: Advance our Paid Search (SEM) strategy, leveraging advanced techniques and staying abreast of advancements in the search landscape to ensure market leadership and superior performance.
• Orchestrate Content Distribution: Develop and optimize digital content distribution strategies to maximize reach, engagement, and impact across all relevant online platforms.
• Cultivate Key Partnerships: Build and maintain a strong, collaborative partnership with our local media agency, ensuring seamless campaign implementation, ongoing optimization, and shared success.
• Analyze & Report: Conduct rigorous analysis of digital media performance, translating complex data into clear, concise, and actionable insights for continuous campaign improvement and strategic business reporting.
• Champion Innovation: Continuously monitor the evolving digital landscape, identify new opportunities, and contribute to digital innovation within the luxury sector.
• Foster Cross‑Functional Collaboration: Engage extensively with internal Marketing, Communications, Client Teams, and regional/HQ Media teams to ensure integrated and impactful digital initiatives.
• Manage Digital Budget: Plan, allocate, and manage the digital media budget, ensuring optimal investment and maximum return on investment in alignment with strategic business objectives.
• Communicate & Visualize: Develop compelling presentation materials that clearly communicate campaign recaps, strategic plans, budget allocations, competitive trends, and performance reports.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• Extensive Digital Media Experience: 5-10 years of progressive experience in digital media, preferably with client-side experience in the luxury sector.
• Profound Digital Expertise: Demonstrated proficiency across key digital marketing channels, including paid search (SEM), programmatic, display, and paid social media. Proficient in leveraging analytics tools (e.g., Google Looker, Google Analytics), CMS platforms, and e-commerce strategies.
• Analytical & Strategic Acumen: Proven ability to strategically analyze performance across all paid media channels, translate complex data into actionable insights, and effectively communicate results to diverse internal stakeholders.
• Strong Content Strategy Vision: Ability to develop and execute effective digital content distribution strategies.
• Exceptional Communication Skills: Excellent written, verbal, and presentation skills in English, with a keen eye for detail and the ability to craft compelling narratives. Copywriting experience is a plus.
• Entrepreneurial Spirit: A proactive, resourceful, and self‑sufficient individual comfortable thriving in a dynamic, fast‑paced team environment.
• Technical Proficiency: Expert proficiency in Microsoft Office Suite (PowerPoint, Excel, Outlook) and familiarity with analytics tools such as Google Analytics, Looker Studio, Meta Business Manager, SA360, and Google Trends.
• Collaborative Leadership: A strong collaborator capable of building effective relationships with colleagues and agency partners, managing multiple tasks, prioritizing effectively, and delegating when appropriate.
• Data Visualization Prowess: Exceptional ability to present complex analytical data clearly and creatively through reports and presentations, making large amounts of information easily digestible and impactful.

How Do We Keep You Smiling

• A great opportunity to be a part of a dynamic and diverse team within Cartier and the wider Richemont Group.
• The chance to work collaboratively with an array of creative and strategic minds, both locally and globally.
• We offer a plethora of opportunities within Cartier and the wider Richemont Group to help you develop and take your career to the next level.

YOUR JOURNEY WITH US

• Initial Call: A conversation with our Talent Acquisition team to discuss the role, team, and Richemont/Cartier.
• Interviews: Meetings with key business leaders to explore your expertise and vision.
• Executive Discussion: A final conversation with Cartier Managing Director.