Digital Director - Programmatic & Paid Social x2

Searchability; City of Melbourne; On-site; AUD 131,000 - 160,000; Full time

Job summary

Searchability, Melbourne-based agency, seeks a Digital Director to lead paid social and programmatic campaigns for a dedicated client team, with hands-on ownership of activation and in-platform performance.

You will manage planning, activation, optimisation and reporting across Meta, DV360 and CM360, working with an Activation Manager and Activation Executive to ensure campaigns deliver against brand and performance objectives.

Qualifications

• 4+ years' experience in Paid Social and/or Programmatic.
• Previous agency experience.
• Strong client relationship and stakeholder management skills.
• Hands-on expertise across Meta Ads, DV360 and CM360.

Responsibilities

• Lead delivery of paid social and programmatic campaigns for client team.
• Manage campaign planning, activation, optimisation and reporting.
• Guide day-to-day execution in-platform and collaborate with internal teams and partners.
• Develop and maintain client relationships and ensure objectives alignment.

Skills

Paid Social

Programmatic

Agency experience

Client management

Stakeholder management

Meta Ads

DV360

CM360

Leadership

Team mentoring

Tools

Meta Ads Manager

DV360

CM360

Job description

Digital Director - Programmatic & Paid Social x2

• Up $145K
• Agency experience required

WHO WE ARE

One of Australia's leading independent full-service agencies, partnering with some of the country's most recognised brands to deliver innovative media and marketing solutions. Known for a collaborative culture, strong client relationships, and a commitment to delivering measurable results, this is an agency where you'll have genuine influence on strategy, innovation, and client success.

THE ROLE

This is an opportunity to lead the delivery of paid social and programmatic campaigns for a dedicated client team, with hands-on ownership of activation and in-platform performance.

You will manage campaign planning, activation, optimisation and reporting across platforms including Meta, DV360 and CM360, working closely with an Activation Manager and Activation Executive to ensure campaigns deliver against both brand and performance objectives.

Alongside client management responsibilities, you will spend meaningful time in-platform, guide the team's day-to-day execution, and work with internal teams and media partners to drive best-practice outcomes.

This role suits someone who enjoys staying close to the channels while leading a small team and managing client relationships.

WHAT YOU'LL NEED

• 4+ years' experience in Paid Social and/or Programmatic
• Previous agency experience
• Strong client relationship and stakeholder management skills
• Hands-on expertise across Meta Ads, DV360 and CM360
• Comfortable spending significant time in-platform, not just overseeing strategy
• Experience leading or mentoring an Activation Manager/Executive or similar team structure
• Strong understanding of both brand and performance marketing
• Excellent communication and presentation skills
• Proactive, solutions-focused mindset

NICE TO HAVE

• Experience across retail, telco, FMCG or home/lifestyle brands