Paid Media Lead

Searchability®; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Searchability® in Sydney is seeking a Senior Paid Media Lead to own the agency’s paid media capability across Paid Social, Paid Search and Programmatic. You will shape strategy, performance and client outcomes while leading a high-performing team.

The role requires 5+ years in paid media, agency experience, and a track record of managing large budgets. You’ll partner with senior stakeholders, drive reporting, dashboards and innovation across the paid media offering.

Qualifications

• 5+ years of paid media experience.
• Strong expertise across Paid Search and Paid Social, with exposure to Programmatic.
• Agency experience is essential.
• At least 2 years managing a team.
• Experience overseeing large budgets and complex campaigns.
• Strong understanding of data, analytics, optimisation and performance measurement.
• Experience developing and delivering automated reporting / dashboard solutions.

Responsibilities

• Own paid media capability across Paid Social, Paid Search and Programmatic.
• Ensure campaigns are strategically sound and commercially effective.
• Develop the people, processes and technology behind the function.
• Collaborate with senior stakeholders, clients and media partners.
• Lead, influence and innovate beyond campaign management.

Skills

Paid media leadership

Team leadership

Strategic thinking

Tools

Programmatic

Analytics dashboards

Job description

• Work with well-known Australian and global brands across a diverse client portfolio
• Lead and develop a high-performing paid media team with genuine scope to shape the function
• A genuinely people-first culture
• Opportunity to join an independent agency with a strong reputation and ambitious growth plans

Ready to step into a senior paid media leadership role where strategy, people and performance all come together?

WHO ARE WE?..

We're a well respected independent agency that has built a strong reputation for delivering integrated, commercially focused marketing solutions for some of Australia’s best-known brands.

With a genuinely collaborative culture, an impressive client portfolio and a team that values creativity, innovation and doing things differently, they’re now looking for an experienced Paid Media Lead to join the team. This is an opportunity for someone who has progressed beyond being purely “on the tools” and is ready to have a genuine influence across strategy, people, clients and the wider paid media offering.

WHAT WILL YOU BE DOING?..

As Paid Media Lead, you’ll take ownership of the agency’s paid media capability across Paid Social, Paid Search and Programmatic, while also working across the wider media ecosystem.

You’ll be responsible for ensuring campaigns are strategically sound, commercially effective and delivered to an exceptional standard, whilst also helping develop the people, processes and technology that sit behind the function. You’ll have a strong voice within the agency, working closely with senior stakeholders, clients and media partners to continually evolve the paid media offering. There’s also a genuine commercial component to the role, including team capacity planning, resource management, service development and supporting new business opportunities. In short, this is a role for someone who wants to lead, influence and innovate, rather than simply manage campaigns.

WE NEED YOU TO HAVE...

• 5+ years' experience in paid media
• Strong expertise across Paid Search and Paid Social, with exposure to Programmatic
• Previous agency experience is essential
• At least 2 years' experience managing a team / juniors
• Experience overseeing significant media budgets and complex campaigns
• A strong understanding of data, analytics, optimisation and performance measurement
• Experience developing and delivering automated reporting / dashboard solutions