Digital Director

Dentsu International; Melbourne; Hybrid; AUD 190,000 - 270,000; Full time

Benefits offered by this job

Flexible work policy

Volunteer leave

Wellness days

Learning & development

Job summary

dentsu Melbourne is seeking a Performance Director to lead a high-impact team delivering world-class digital strategies that drive client growth. You will own client relationships at senior levels, shape paid media plans across SA360, GA360, DV360 and social platforms, and champion a data-led approach with a test-and-learn culture. This senior role offers flexible working and ongoing development in a collaborative, inclusive environment.

Qualifications

• Proven track record managing large-scale digital campaigns.
• Strong leadership with client-facing experience.
• Deep understanding of paid media across channels.

Responsibilities

• Prepare and drive annual client business plans.
• Manage senior client stakeholders and relationships.
• Lead performance strategy with data-led approach.
• Develop case studies and award entries.
• Deliver test-and-learn optimized campaigns.

Skills

Client relationship management

Leadership and mentoring

Data-driven decision making

Paid media strategy

Tools

SA360

GA360

DV360

Facebook Business Manager

Job description

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy. As a unified organisation, dentsu brings together deep expertise across media, creative and customer experience to deliver integrated solutions that drive meaningful progress for clients and society.

The Performance Director is a key client facing leadership role responsible for running a team and client portfolio which develops world class digital strategies that drive key business outcomes for our clients’ businesses. The Performance Director drives our customer driven, data led approach. This involves shaping highly relevant experiences for consumers by leveraging the correct channel mix and utilising the data led capabilities of our teams.

Key Responsibilities

Prepare and drive the execution of annual client business plans.

Become an extension of the clients business, establish excellent relationships with senior client contacts.

Demonstrate through knowledge of Performance Strategy by having an unrivalled knowledge and experience across the different paid media touch points.

Play an active role in the development of case studies and award entries.

Develop a consistent test and learn culture with clients to optimise each campaign and deliver best in class results for them.

Develop the skills and knowledge of the team through mentoring, supervision and providing continual feedback on performance

Identify opportunities for your team to take ownership of tasks or projects – under your supervision – to aid in their development; give adequate room for them to grow within their roles and beyond

A thorough understanding of paid media performance channels, and the broader digital ecosystem.

Demonstrated experience running large scale integrated digital campaigns which drives measurable business outcomes

Responsible for the day to day quality of strategy and execution across your client digital campaigns.

Thorough knowledge of paid media tools and analytics platforms such as SA360, GA360, DV360, Facebook Business Manager etc.

Deliver annual forecasts for each client and provide accurate updates on a monthly basis.

About You:

Strong expertise in search-focused performance tools and analytics platforms, including SA360, GA360, and complementary biddable platforms that support advanced SEM optimisation.

Exceptional client-servicing capability, with the confidence and presence to lead complex Search conversations and manage senior stakeholders.

Proven experience leading large-scale, search-driven digital campaigns that deliver measurable commercial outcomes and demonstrate the impact of SEM and Paid Search within integrated ecosystems.

Deep understanding of search performance channels - SEM, Paid Search, and supporting SEO - and how they connect to the broader digital landscape to drive full-funnel results.

Demonstrated leadership capability with the ability to influence, guide, and elevate both internal teams and client stakeholders through a search-first strategic lens.

Strong grasp of the wider digital ecosystem and the critical role search plays in shaping performance strategy, channel mix, and business growth.

What’s in it for you:

Real flexibility to work when and where you feel most productive with our ‘Be the Best Us’ policy

The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change

5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way

Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.