Digital CRO & Personalisation Specialist

Great Southern Bank; City of Brisbane; On-site; AUD 90,000 - 120,000; Full time

Job summary

A customer-focused bank in Brisbane seeks a Digital CRO & Personalisation Specialist to enhance digital user experiences and drive conversion rates. Collaborate cross-functionally to deliver impactful CRO initiatives using Adobe tools while leveraging user insights to inform strategies. Join a team committed to a positive community impact, with benefits supporting development, wellbeing, and work-life balance.

Benefits

Study leave

Professional wellbeing coaching

Flexibility to work from home two days a week

Qualifications

• 3-5 years' experience in delivering CRO digital optimisation programs.
• Extensive experience with Adobe Analytics and Target.
• Strong understanding of UX principles and digital customer behavior.

Responsibilities

• Lead delivery of digital experiments and personalisation initiatives.
• Conduct user research to inform CRO strategies.
• Analyse and report on experiment performance.

Skills

CRO digital optimisation

Adobe Analytics

User Research

Customer psychology

Tools

Adobe Target

Google Analytics

Job description

Overview

As our highly valued Digital CRO & Personalisation Specialist based in Brisbane you will play a critical role in shaping and driving the strategy and roadmap of Great Southern Bank's Conversion Rate Optimisation (CRO) and Personalisation program across digital channels, including the website, applications, and digital banking platforms. Working cross-functionally with teams across Digital, Brand, Marketing, Customer Experience, Product, and Technology, you will define and maintain a strategic backlog of CRO-led and CRO-enabling initiatives. Your goal: to deliver user experience enhancements that drive increased satisfaction, improve digital conversion metrics, and support the growth objectives of our Sales and Product teams.

Responsibilities

• Design and delivery of CRO and Personalisation Experiences: lead end-to-end delivery of digital experiments and personalisation initiatives—from concept and design through to build, launch, measurement, and iteration. Translating business objectives into impactful CRO strategies, you will design and execute testable hypotheses and scalable experiences using Adobe Target. You\'ll work cross-functionally with the CRM, Paid Media, Analytics, and Marketing teams to ensure alignment with broader campaigns and audience strategies. You are comfortable designing and managing audiences and segments, in collaboration with analytics implementation specialists, to maximise the impact of your work.
• User Research & Experimentation Testing: craft and conduct research to surface actionable customer insights and validate assumptions, using both qualitative and quantitative methods. These insights inform your hypotheses and feed into a structured experimentation and personalisation backlog that aligns with strategic priorities. You are proficient in user acceptance testing (UAT) and post-implementation validation (PIV) to ensure accuracy and performance across all deployed experiences.
• Stakeholder Engagement & Collaboration: you advocate for a customer-first, data-informed approach across the digital team and wider business. Building strong relationships with stakeholders, you work closely with teams to understand commercial goals, gather input, and deliver cohesive optimisation strategies that elevate user experience and conversion. You are a trusted partner who communicates experimentation outcomes clearly and translates insights into business value.
• Performance, Reporting and Improvements: you regularly analyse and report on experiment and personalisation performance using tools like Google and Adobe Analytics. You identify opportunities for iteration and improvement, and use insights to refine the user experience across the site and digital journeys. You take an evidence-based, risk-aware approach to planning and implementation, ensuring responsible and effective optimisation practices. Working closely with the Senior Manager, Digital Experience, you contribute to a culture of continuous learning and performance uplift.

Do things differently with us

Requirements

• 3-5 years' experience in delivering CRO digital optimisation programs that create material value for customers and organisation, to improve conversion rates and revenue
• Extensive experience with Adobe Analytics & Target, integrated into multiple platforms, and proven experience running successful experiments that improve digital channel performance
• Experience with developing, facilitating and reporting on optimisations delivered that builds measurable value to the business and communicates to audiences less familiar with the function with great clarity
• Strong understanding of UX principles, WCAG accessibility principles, customer psychology (in Financial Services is a plus) and digital customer behaviour
• Experience contributing to the health and optimisation of a multi-channel UI Design System, managed by your peers.
• Experience in writing technical requirements and working closely with development teams, responsible for delivering experimentation and personalisation components.

Why Great Southern Bank?

Whatever your role with us, you\'ll be part of a force for good. We\'re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you\'ll also enjoy a range of fantastic benefits, some examples include:

• Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.
• Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
• Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more

Imagine working for a bank that truly helps people.

Questions? Please contact our Talent and Experience Partner Danielle Moore - [emailprotected]

At Great Southern Bank, we’re committed to building a strong, inclusive and diverse workplace with a sense of belonging, where people are valued and respected. We promote an inclusive culture through flexible ways of working, collaboration, and fair and equitable decision making that empowers our people to be at their best.

Notes

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