Digital Coordinator

South Bank Corporation; City of Brisbane; On-site; AUD 65,000 - 82,000; Full time

Benefits offered by this job

Salary with super

Excellent office location with parking

Inclusive, high-performing team

Job summary

South Bank Corporation is Brisbane's premier precinct manager, guiding a destination with rich cultural and retail offerings. We are seeking a Digital Coordinator to lead social media, content curation and the precinct website for a 12-month parental leave contract.

You will work with 62 retailers/restaurants and partners, shaping digital marketing strategies and analytics to grow retail sales and consumer awareness.

Qualifications

• Degree in Marketing, Journalism or Digital Communications with 1–2 years of relevant experience.
• Experience creating and coordinating content across digital and social channels.
• Proven ability to develop and implement digital marketing strategies and analytics.

Responsibilities

• Develop and implement an integrated social media strategy.
• Produce and curate digital content for websites, blogs and social channels.
• Provide post-campaign and post-event reports and drive continuous improvement.
• Assist in digital marketing campaigns and annual retail marketing strategy.
• Coordinate activations with internal and external stakeholders.
• Manage databases, quotes and purchase orders; support marketing admin.
• Build relationships with precinct retailers and partners to add value.
• Monitor market trends and emerging technologies in retail marketing.

Skills

Content creation

Social media management

Adobe Creative Suite

Writing & proofreading

Relationship management

Organization & time management

Communication skills

Adaptability

Education

Marketing or Journalism or Digital Communications degree

Tools

Adobe Creative Suite

Job description

South Bank Corporation is the renowned place manager behind Brisbane's premier recreational, cultural, educational and entertainment precinct, South Bank. With a vision to be a world-leading urban precinct that welcomes, engages and inspires, we are committed to innovating, managing and maintaining our enviable reputation while recognising the growing demand for green space in Brisbane's inner city.

The South Bank precinct spans 42 hectares, including 1.2 km of tree-lined riverfront and over 14 hectares of parkland, attracts 16.6 million people a year, hosts hundred of events activities, supports over 9500 jobs and contributes over $2.4 billion to the Queensland economy.

As Brisbane prepares to host Brisbane 2032, South Bank Corporation plays a pivotal role in ensuring our iconic precinct is ready to showcase Brisbane and Queensland on the world stage. This Digital Coordinator role presents an opportunity to tell the stories that will position South Bank the destination and ensure it leaves a lasting legacy for generations to come.

About the Role

South Bank Corporation has been on a journey to elevate its destination brand and optimise the opportunity to connect with its audiences.

This 12-month parental leave contract is embedded within the Marketing & Communications team, reporting to the Marketing Manager - Retail. You'll be right at the coalface of South Bank’s social media accounts, working across Facebook, Instagram, TikTok and YouTube, creating content that promotes the precinct’s destination offering as well as its many exciting events. You will also have primary responsibility for the precinct’s website, visitsouthbank.com.au, ensuring its content is kept up to date, its analytics are closely examined and insights gleaned and applied to ensure continuous improvement.

You will work closely with the precinct’s 62 retailers/restaurants, and with the many other precinct partners such as hotels, cultural institutions, educational institutions and events. You will also work closely with your Marketing team colleagues on paid digital advertising strategies that drive retail sales, enhance consumer awareness and experience, and position the destination with target markets.

Key responsibilities

• Develop and implement an integrated social media strategy
• Produce and curate all digital content such as websites, blogs, socials, emails and others as directed
• Provide detailed post campaign and post event reports and actively promote continuous improvement of our digital presence and performance
• Assist in the development and coordination of digital marketing campaigns
• Assist in the implementation of an annual retail marketing and advertising strategy for all retail precincts
• Coordinate, facilitate and manage activations and programs with internal and external stakeholders
• Maintain databases and schedules, source quotes, raise purchase orders and assist with marketing administration.
• Actively build long term relationships with precinct stakeholders and demonstrate how the Retail Marketing Plan adds value to their business
• Maintain awareness of market trends and new technologies in the retail industry, understand the forthcoming consumer and advertising initiatives and keep track of local competitors

About You

You’re a confident communicator with an eye for detail, a flair for content and the organisational skills to keep multiple projects moving. You enjoy building relationships, sharing ideas and working in a busy, collaborative environment.

You’ll bring

• Tertiary qualifications in a related field of study (either Marketing, Journalism, or Digital Communication) as well as a minimum of 1-2 years’ relevant experience, ideally in a related industry (tourism, retail, hospitality)
• Demonstrated knowledge and experience of supporting marketing strategy development, the development and implementation of integrated digital marketing and promotional campaigns and analytics
• Hands-on experience creating and coordinating content across digital and social media channels.
• Proficiency in Adobe Creative Suite is desirable.
• Strong writing, editing and proofreading skills.
• Strong relationship management skills and confidence working with retailers, agencies and suppliers.
• Excellent organisational and time management skills, able to manage multiple tasks and responsibilities, prioritise, follow up and meet deadlines
• Demonstrated ability and willingness to work and learn in a fast paced and frequently changing environment
• High energy and highly developed interpersonal, written and verbal communication skills

Benefits on Offer

• Competitive salary plus 12.75% super
• Brilliant office location with subsidised parking and public transport
• Join a high-performing, inclusive and welcoming team

* Applications will close midnight, Tuesday 13th October 2026