Digital Content Coordinator

Endeavour Group; Melbourne; On-site; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Discounts on Endeavour brands

Health & wellbeing services

Learning & development opportunities

Team environment

Job summary

Endeavour Group, home to Dan Murphy’s, is seeking a Digital Content Coordinator to plan and execute branded content across social channels. You will collaborate with the Marketing team and agencies to deliver high-impact content that engages Australians in a dynamic retail environment.

You’ll lead social production, edit and copy, and manage community engagement while exploring AI tools to streamline workflows.

Qualifications

• 2+ years of experience in social media marketing, ideally within a retail, drinks, fashion, or lifestyle brand, or agency-side environment.
• Fluent in social media platforms and comfortable using creative apps like CapCut, Canva, and Figma to craft high-engagement native content.
• Strong social copywriting skills paired with a sharp eye for detail, visual aesthetics, and photography/videography capture.
• Deep familiarity with the Australian social media landscape, creator networks, and emerging pop-culture trends.
• Experience using social insights and reporting platforms (preferably Sprout Social), along with proficiency in leveraging AI platforms (Gemini, ChatGPT, Claude) to drive operational efficiency.
• Highly organized, proactive, adaptable, and eager to roll up your sleeves in a collaborative, fast-paced environment.
• Tertiary qualifications in marketing, communications, or a related discipline.

Responsibilities

• Support the Content Specialist in executing the Dan Murphy's social media calendar across Instagram, TikTok, and Facebook in line with our brand voice and visual aesthetic.
• Lead production planning, iPhone video and stills capture, social editing, and copywriting across our active channels.
• Oversee channel uploads, day-to-day management, and proactive daily community engagement, collaborating closely with the Customer Service Hub to meet service level agreements (some out-of-hours/weekend support required).
• Assist with influencer activations and agency management; coordinate product and sample send-outs; and support supplier partnerships, competitions, and Retail Media initiatives on social.
• Support the end-to-end execution of trade plan campaigns—coordinating briefs, timelines, SKU selections, and channel approvals.
• Deliver weekly and monthly social media performance reporting to the wider business to track engagement, reach, and sentiment.
• Manage monthly team invoicing in Coupa and keep the budget tracker up to date, while adopting emerging AI tools to enhance daily workflow efficiency and brand visibility.

Skills

Social media marketing

CapCut

Canva

Figma

Copywriting

Photography

Videography

Sprout Social

AI tools

Organized

Education

Marketing degree

Tools

Sprout Social

Gemini

ChatGPT

Claude

Job description

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

Job Description

• Love what you do and leave your mark
• Work with the iconic Dan Murphy’s brand in this high performing team
• Bring your creative flair and high attention to detail to this exciting opportunity

In this exciting, hands-on role as a Digital Content Coordinator you will support the implementation and planning of inspiring branded content across all digital touchpoints to engage our customers and help Australians to Drink Better.

Supporting the execution of Dan Murphy's social media, influencer strategy, and overarching content marketing program, you will work end-to-end with the broader Marketing team, cross-functional stakeholders, and agency partners.

If your finger is firmly on the pulse of internet culture, you're a step ahead on social platform trends, and you combine high attention to detail with sharp creative flair, this is the role for you.

Sound good? Read on.
Here's a snapshot of the responsibilities:

• Support the Content Specialist in executing the Dan Murphy's social media calendar across Instagram, TikTok, and Facebook in line with our brand voice and visual aesthetic.
• Lead production planning, iPhone video and stills capture, social editing, and copywrite ng across our active channels.
• Oversee channel uploads, day-to-day management, and proactive daily community engagement, collaborating closely with the Customer Service Hub to meet service level agreements (some out-of-hours/weekend support required).
• Assist with influencer activations and agency management; coordinate product and sample send-outs; and support supplier partnerships, competitions, and Retail Media initiatives on social.
• Support the end-to-end execution of trade plan campaigns—coordinating briefs, timelines, SKU selections, and channel approvals.
• Deliver weekly and monthly social media performance reporting to the wider business to track engagement, reach, and sentiment.
• Manage monthly team invoicing in Coupa and keep the budget tracker up to date, while adopting emerging AI tools to enhance daily workflow efficiency and brand visibility.

Qualifications

Now let’s talk about you:

• 2+ years of experience in social media marketing, ideally within a retail, drinks, fashion, or lifestyle brand, or agency-side environment.
• Fluent in social media platforms and comfortable using creative apps like CapCut, Canva, and Figma to craft high-engagement native content.
• Strong social copywriting skills paired with a sharp eye for detail, visual aesthetics, and photography/videography capture.
• Deep familiarity with the Australian social media landscape, creator networks, and emerging pop-culture trends.
• Experience using social insights and reporting platforms (preferably Sprout Social), along with proficiency in leveraging AI platforms (Gemini, ChatGPT, Claude) to drive operational efficiency.
• Highly organized, proactive, adaptable, and eager to roll up your sleeves in a collaborative, fast-paced environment.
• Tertiary qualifications in marketing, communications, or a related discipline.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup