Digital Campaign Lead: Build Worker Power & Impact

United Workers; Australia; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Vehicle allowance

16% superannuation

6 weeks annual leave + 25% leave load

Job summary

United Workers Union in Australia seeks a Digital Campaign Lead to empower member organisers, build workplace power, and deliver meaningful outcomes across campaigns. The role focuses on strategic digital planning, content creation, and analytics to drive engagement and member growth.

The position offers a full-time ongoing contract in major capital cities, with competitive salary, vehicle allowance, and generous leave provisions. Applicants must have working rights in Australia.

Qualifications

• 2+ years of digital marketing or campaigning experience.
• Experience executing multi-channel campaigns (search, social, email, display).
• Proficiency with Google Ads, Meta Business Suite, SEO tools and CMS platforms.
• Strong analytics skills using Google Analytics.
• Excellent written and verbal communication; ability to translate complex issues.
• Ability to work independently and in teams.
• Commitment to UWU values and priorities.

Responsibilities

• Develop and execute digital strategies and multi-channel campaigns aligned with union goals.
• Drive organic visibility and manage paid search campaigns.
• Create content for social channels to boost engagement and mobilization.
• Design targeted email campaigns and collaborate on assets like blogs and videos.
• Protect and enhance brand, monitor online sentiment, crisis communications.
• Track KPIs using analytics tools and report ROI.
• Collaborate across UWU portfolios and liaise with external vendors; experiment with new formats.

Skills

Digital marketing

Campaign management

Google Ads

Facebook Ads

SEO

Analytics

CMS platforms

Content creation

Communication

Collaboration

Tools

Google Analytics

Meta Business Suite

Job description

United Workers Union in Australia seeks a Digital Campaign Lead to empower member organisers, build workplace power, and deliver meaningful outcomes across campaigns. The role focuses on strategic digital planning, content creation, and analytics to drive engagement and member growth.

The position offers a full-time ongoing contract in major capital cities, with competitive salary, vehicle allowance, and generous leave provisions. Applicants must have working rights in Australia.