Digital Activation Manager

WOW Recruitment; City of Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Growth into leadership role

Collaborative team culture

Job summary

WOW Recruitment is seeking an Activation Manager for a leading Melbourne media agency. The role combines strategy with hands-on execution of search campaigns and secondary social activity, offering close involvement with the work while shaping planning and optimisation.

You will lead an Activation Executive, driving day-to-day activations, reporting, and cross-channel thinking, with hybrid work and growth into leadership.

Qualifications

• Hands-on search campaign experience including build, optimisation and reporting.
• Experience overseeing social activity as a secondary channel.
• Experience managing a direct report and collaborating with teams.

Responsibilities

• Own strategy and day-to-day execution of search campaigns.
• Oversee social activity as secondary channel.
• Lead Activation Executive and shape campaign planning and optimisation.

Skills

Search campaign management

Social advertising

People management

Job description

Are you ready to lead search-first campaign strategy while staying genuinely hands-on with the tools? A leading Melbourne media agency is looking for an Activation Manager to join their team, taking ownership of campaign activation with search as the primary channel and social as a secondary focus.

This is a great opportunity for someone who wants a real mix of strategy and execution, not a role where you lose the tools the moment you step up.

The role

You'll manage an Activation Executive, owning the strategy and day-to-day execution of search campaigns, while also overseeing social activity as a secondary channel. It's a genuinely hands-on position, so you'll be close to the work while also shaping how campaigns are planned and optimised.

What you'll bring

• Strong, hands-on search campaign experience, including build, optimisation and reporting
• Working knowledge of social advertising platforms
• Confidence managing and developing a direct report
• A genuine enjoyment of balancing strategic thinking with hands-on delivery
• Agency background preferred

What's on offer

• Hybrid working, three days a week in a buzzy Melbourne office (Tuesday, Wednesday, Thursday)
• A collaborative, high-energy team culture
• Genuine opportunity to grow into a broader leadership role