Developer Marketing Manager

Meta; Redmond; On-site; AUD 176,000 - 253,000; Full time

Job summary

Meta is seeking a Developer Marketing Manager to lead marketing programs that engage the developer ecosystem across Reality Labs platforms. You will craft messaging for APIs, SDKs, and tooling, translating complex tech into clear narratives for developers and tech decision-makers.

Collaborating with product, engineering, and developer relations teams, you will define KPIs, drive GTM plans, and optimize campaigns based on data and experimentation, ensuring alignment with platform roadmaps and

Qualifications

• 6+ years of experience in developer marketing, product marketing, or technical marketing roles.
• Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities.
• Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences.
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions.
• Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with product roadmaps and business goals.

Responsibilities

• Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem.
• Translate APIs, SDKs, and developer tooling into clear messaging for developers and technical decision-makers.
• Partner with product, engineering, and developer relations teams to align marketing with roadmaps and adoption goals.
• Define and track KPIs for developer marketing programs and optimize campaigns using data and experimentation.
• Identify short-, mid-, and long-term marketing goals aligned to developer growth and report progress to stakeholders.
• Develop go-to-market strategies for new developer tools and platform features, including launch planning and channel selection.
• Adapt messaging across touchpoints such as blogs, documentation, webinars, hackathons, and conferences.
• Collaborate with global marketing teams to maintain consistency with broader platform positioning.

Skills

Developer marketing

Product marketing

Technical marketing

Campaign management

Data-driven decision making

Job description

Summary:

Meta is seeking a Developer Marketing Manager to lead marketing strategies that engage and grow the developer ecosystem across Meta's Reality Labs platforms. In this role, you will craft and execute marketing programs that help developers discover, adopt, and build with Meta's developer tools, APIs, and SDKs. You will translate complex technical capabilities into compelling narratives that resonate with developer audiences, driving awareness, engagement, and adoption across the full developer journey.

Required Skills:

Developer Marketing Manager Responsibilities:

1. Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem, including campaigns spanning developer documentation portals, community channels, and technical events

2. Translate complex technical product capabilities — such as APIs, SDKs, and developer tooling — into clear, compelling messaging and content that resonates with software developers and technical decision-makers

3. Partner with product, engineering, and developer relations teams to align marketing strategies with platform roadmaps and developer adoption goals

4. Define and track key performance indicators for developer marketing programs, using data and experimentation to optimize campaign performance and inform future investment decisions

5. Identify short, mid, and long‑term marketing goals aligned to developer growth objectives, and communicate progress and priorities to cross‑functional stakeholders

6. Develop go‑to‑market strategies for new developer tools and platform features, including launch planning, audience segmentation, and channel selection

7. Adapt messaging and content formats across developer touchpoints including technical blogs, developer documentation, webinars, hackathons, and developer conferences

8. Collaborate with global marketing and communications teams to ensure developer marketing narratives are consistent and aligned with broader Meta platform positioning

Minimum Qualifications:

1. 6+ years of experience in developer marketing, product marketing, or technical marketing roles

2. Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities

3. Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences

4. Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions

5. Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with product roadmaps and business goals

Preferred Qualifications:

1. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

2. Experience marketing developer tools, platforms, or ecosystems in the context of AR/VR platforms

3. Experience designing and executing developer community programs, such as hackathons, developer challenges, or technical ambassador programs

4. Familiarity with developer journey analytics and tools used to measure developer activation, engagement, and retention across platform ecosystems

5. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

6. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$124,000/year to $178,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affi… we do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].