Destination Marketing Officer

City of Newcastle; Newcastle City Council; Hybrid; AUD 89,000 - 109,000; Full time

Benefits offered by this job

Flexible work arrangements

4 weeks annual leave + 3 weeksPersonal

2 additional public holidays

17.5% annual leave loading

Paid parental leave

Novated Lease options

Health & Wellbeing programs

Training and leadership programs

Job summary

City of Newcastle (CN) is seeking an experienced Destination Marketing Officer to join our Economy Development team. You will manage CN’s tourism digital assets to enhance Newcastle’s destination appeal and drive visitation, delivering content aligned to the city’s experience pillars and applying an evidence-based approach to optimise outcomes.

You will work with a collaborative team and contribute to shaping the fabric of our community, with flexible work arrangements and a commitment to

Qualifications

• Experienced and innovative Destination Marketing Officer sought to shape Newcastle’s tourism strategy.
• Ability to manage CN’s tourism digital assets and deliver engaging content aligned to the city’s experience pillars.
• Evidence-based, continuous improvement approach to optimise outcomes.

Responsibilities

• Manage CN’s tourism digital assets and enhance Newcastle’s destination appeal.
• Deliver engaging content aligned to the city’s experience pillars and optimise outcomes through data-driven improvements.

Job description

Life at City of Newcastle (CN)

As a member of our team, you won't just work for the city; you’ll co-create it.

City of Newcastle (CN) is currently seeking an experienced and innovative Destination Marketing Officer to join our Economy Development team. Here, your ideas and efforts directly shape the places where you and your community live, work, and play.

As our Destination Marketing Officer, you will manage CN’s tourism digital assets to enhance Newcastle’s destination appeal and drive visitation. You will deliver engaging content aligned to the city’s experience pillars, maintain digital assets, and apply an evidence-based, continuous improvement approach to optimise outcomes.

You’ll get to experience your work up close alongside the brilliant minds of your colleagues who care for one another and the region.

You’ll chip away at ambitious plans with a talented, passionate crew alongside you, shaping the very fabric of our community. Showing up for neighbours not shareholders.

Every single day offers the chance to think big and act local. Planning and prioritising to achieve the most important outcomes with the community.

You’ll add value in the moments that matter. From librarians to lifeguards, in a range of iconic places, we achieve a better Newcastle together.

Whether we’re planning to host major events, providing essential services or supporting creative artists, it’s what we do when the cameras aren't rolling that matters most.

And we’ll be there for you in important times in your life. We embrace flexible work arrangements to find a balance that allows us to enjoy the city we shape.

Our focus on inclusion and respecting culture, will help you feel a deeper connection with others. You'll connect with internal communities that will help you to feel a sense of belonging and reflect the diversity of the growing region.

You’ll do meaningful work and do it sustainably as you take ideas from plan to play, in your own backyard.

With hundreds of different roles, each person adds their uniqueness to our culture and plays their part as we head towards our 2040 vision.

With natural assets and a focus on the environment, co-create a sustainable region with us.

At CN, we value our employees, and their wellbeing takes priority. We encourage employees to make time for what's important and provide the benefits to enable a work life balance that allow us to enjoy the city we shape. To read more, visithere!

35-hour working week with flexible work arrangements

4 weeks of annual leave, 3 weeks of personal leave, plus 2 additional paid public holidays

17.5% annual leave loading yearly payment

Paid parental leave for primary carers

Industry leading employment conditions

Corporate Fitness program from as little as $18.00 per fortnight

Access to a range of exclusive CN employee benefits programs including Novated Lease options as well as access to reward and recognition vouchers

Annual performance development plans and ongoing training and development opportunities

Leading the CN Way leadership program

Inclusion, Diversity & Equity (IDE) employee networks and initiatives

Access to Health & Wellbeing programs including an Onsite Physiotherapist and Psychology, Yoga and Mental Health Ambassador Groups

We champion inclusion so that everyone is valued, and we encourage innovation and creativity. We are committed to creating a safe and inclusive workplace where different styles, backgrounds, experiences, and perspectives are valued, encouraged, and respected.

People with diverse lived experiences (including but not limited to, Aboriginal and Torres Strait Islander Australians, people with diverse gender identities and sexualities, people from different cultural, racial, ethnic, religious and linguistic backgrounds, people with disability, carers, and veterans) are encouraged to apply.

Don’t just work for the city, co-create it. Join and expand your career at the City of Newcastle.

Application Closing Date: Thursday 1 October 2026

Remuneration: $99,000.17 + 17.5% annual leave loading yearly payment + 12% Superannuation per annum for a 35-hour week

Contact: Anita Monticone – Visitor Economy Lead – 02 4974 2*** or **********@ncc.nsw.gov.au

If you need any adjustments to be made to the recruitment process or if you would like to discuss any accessibility requirements, please contact *******@ncc.nsw.gov.au for a confidential discussion.

You must have the right to live and work in Australia to apply for this job.