Data-Driven Content Creator – Marketing & Digital Campaigns

BN Healthy; Brisbane; On-site; AUD 80,000 - 90,000; Full time

Job summary

BN Healthy is seeking a degree-qualified Content Creator (Marketing) to plan, create and publish marketing content across social media, website and digital platforms. The role aims to grow our audience, build brand awareness and drive sales through data-informed content.

This is a full-time, permanent role (38 hours per week) working on BN Healthy and Smartfast brands, delivering campaigns aligned with commercial objectives and measurable targets, with emphasis on quality copy, visuals and

Qualifications

• Bachelor degree or higher in Marketing, Advertising, Business Communications or Public Relations (essential).
• At least one year of proven professional experience in social media, digital marketing and/or content creation.
• Demonstrated experience developing and publishing marketing content for a business, product or service
• Strong analytical skills, with experience interpreting campaign data and translating insights into content decisions
• Working knowledge of SEO principles and practice
• Excellent copywriting skills and attention to detail
• Proficiency with Canva, Adobe Creative Suite, Shopify, Klaviyo and social media management and analytics tools

Responsibilities

• Develop marketing content strategies and campaign concepts aligned with business objectives, product launches and sales targets
• Create original written, photographic and video marketing content promoting BN Healthy and Smartfast products and services
• Write persuasive, brand-consistent marketing copy for digital platforms, including campaign messaging, product descriptions, website content and advertising copy
• Tailor content and messaging to distinct customer segments and age groups, informed by market and audience research
• Ensure all marketing content complies with Australian and New Zealand advertising requirements for therapeutic goods and food products
• Plan and manage the marketing content calendar across social media and digital platforms
• Schedule the release of, and updates to, marketing content to maximise reach, engagement and conversion
• Publish and maintain marketing content on the company website and e-commerce platform to support campaigns and promotions
• Monitor the performance of content and digital marketing initiatives against defined KPIs
• Analyse data from digital marketing campaigns and platforms, including social media analytics, Google Analytics, email and e-commerce data
• Analyse the impact of promotional and pricing strategies on sales and profitability, and provide recommendations to management
• Prepare regular performance reports and actionable insights for senior stakeholders
• Conduct keyword and search trend research to inform content development
• Recommend and implement updates to digital content to improve search engine metrics, including organic rankings, traffic and click-through rates
• Track and report on SEO performance using tools such as Google Search Console and Google Analytics

Skills

Analytical skills

Copywriting

Social media marketing

SEO principles

Attention to detail

Education

Bachelor degree or higher in Marketing, Advertising, Business Communications or Public Relations (essential)

Tools

Canva

Adobe Creative Suite

Shopify

Klaviyo

Google Analytics

Job description

BN Healthy is seeking a degree-qualified Content Creator (Marketing) to plan, create and publish marketing content across social media, website and digital platforms. The role aims to grow our audience, build brand awareness and drive sales through data-informed content.

This is a full-time, permanent role (38 hours per week) working on BN Healthy and Smartfast brands, delivering campaigns aligned with commercial objectives and measurable targets, with emphasis on quality copy, visuals and