Data and Insights Analyst

UOW; Wollongong City Council; Hybrid; AUD 97,000 - 120,000; Full time

Benefits offered by this job

Superannuation 17%

35-hour week

Flexible working

Generous leave entitlements

Purchased leave

Professional development

Job summary

University of Wollongong (UOW) is seeking a Data and Insights Analyst to turn data into practical insights for brand and marketing decisions. Reporting to the Chief Marketing Officer, you will support measurement, dashboards and analytics across cross‑functional teams.

You will deliver audience insights, market and reputation analysis, promote data governance, and help optimise campaigns while maintaining privacy and ethical data use.

Qualifications

• A degree in a relevant discipline, or an equivalent combination of experience, education and training.
• Demonstrated experience in marketing analytics, data analysis or insights, including developing measurement frameworks and performance reporting.
• Strong analytical skills and experience working with web analytics, campaign analytics, marketing technologies and audience or market research data.
• Experience creating dashboards, reports and visualisations that communicate complex information clearly.
• The ability to translate data into practical, actionable recommendations that support strategy, planning and optimisation.
• An understanding of data quality, privacy and ethical data use, or the ability to apply these principles in a marketing and audience context.
• Curiosity about emerging analytics, automation and AI tools, and how they can be used responsibly to improve insight, reporting and decision‑making.
• Excellent communication and stakeholder engagement skills, with the ability to present insights to a range of audiences.

Responsibilities

• Supporting marketing performance measurement and analytics across the Division, including metrics, frameworks and reporting to evaluate campaign, channel, brand and digital performance.
• Providing audience, market, competitor, rankings and reputation insights to support strategy development and decision-making.
• Developing and maintaining dashboards, reports and data visualisations that make insights accessible and actionable.
• Supporting campaign and digital optimisation through analysis, recommendations and performance evaluation.
• Managing data sources, integrations and analytics tools in partnership with Digital Experience and Information Technology Services teams.
• Promoting strong data governance, privacy and ethical practices in the handling and use of marketing and audience data.

Skills

Marketing analytics

Data analysis

Audience insights

Dashboards & reports

Stakeholder engagement

AI tools curiosity

Data quality & privacy

Communication

Education

Degree in a relevant discipline

Tools

Web analytics tools

Campaign analytics tools

Marketing technologies

Data visualization tools

Job description

Make an impact at the University of Wollongong (UOW) - a purpose‑driven institution ranked in the top 1% of universities globally.

About the Role

The Data and Insights Analyst turns data into practical insight that helps the Brand and Marketing Division make better decisions, improve performance and understand audiences more clearly. Reporting to the Chief Marketing Officer, you will provide the evidence base for brand, marketing and campaign planning, working across cross‑functional teams with Marketing Partners, campaign delivery teams, Digital Experience and the Brand Manager.

Key responsibilities:

• Supporting marketing performance measurement and analytics across the Division, including metrics, frameworks and reporting to evaluate campaign, channel, brand and digital performance.

• Providing audience, market, competitor, rankings and reputation insights to support strategy development and decision‑making.

• Developing and maintaining dashboards, reports and data visualisations that make insights accessible and actionable.

• Supporting campaign and digital optimisation through analysis, recommendations and performance evaluation.

• Managing data sources, integrations and analytics tools in partnership with Digital Experience and Information Technology Services teams.

• Promoting strong data governance, privacy and ethical practices in the handling and use of marketing and audience data.

About the Team

The Brand & Marketing Division plays a critical role in shaping how UOW is understood, chosen and championed by students, partners and communities around the world.

As part of the Division's evolution, we're recruiting a number of roles across brand, marketing, communications and creative production. These roles have been designed to work together, strengthening how we partner with faculties and portfolios, contribute to strategic priorities, and deliver outcomes for the University.

Joining UOW at this time provides a genuine opportunity to help shape how the Division works, influence future direction, and contribute to initiatives that strengthen the University's reputation, engagement and impact.

With deep community connections, global reach, and education and research that change lives, there has never been a more exciting time to be part of UOW's story.

What You’ll Bring

• A degree in a relevant discipline, or an equivalent combination of experience, education and training.

• Demonstrated experience in marketing analytics, data analysis or insights, including developing measurement frameworks and performance reporting.

• Strong analytical skills and experience working with web analytics, campaign analytics, marketing technologies and audience or market research data.

• Experience creating dashboards, reports and visualisations that communicate complex information clearly.

• The ability to translate data into practical, actionable recommendations that support strategy, planning and optimisation.

• An understanding of data quality, privacy and ethical data use, or the ability to apply these principles in a marketing and audience context.

• Curiosity about emerging analytics, automation and AI tools, and how they can be used responsibly to improve insight, reporting and decision‑making.

• Excellent communication and stakeholder engagement skills, with the ability to present insights to a range of audiences.

Why Join UOW

• Competitive salary package including 17% superannuation

• 35‑hour full‑time work week supporting greater balance and flexibility

• Flexible working arrangements and family‑friendly policies

• Generous leave entitlements including additional concession days over the Christmas–New Year period

• Purchased leave options to provide greater flexibility throughout the year

• Ongoing professional development and clear career progression opportunities

Role Details

• Employment type: Permanent/Continuing | Full-time

• Level 6/7: $96,898 - $119,986 + 17% Superannuation

• Position Description

• Location: Wollongong Campus / Hybrid

• Valid Australian work rights required. Visa sponsorship is not available.

Closing Date: Wednesday 21 October 2026, 11:55pm

Equity, Diversity & Inclusion

The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated. We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.

As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender based Violence or determined to have engaged in conduct that constitutes Gender based Violence, during their previous employment, or otherwise in a legal process. Any such declaration will be included in the University’s employment screening processes and will be treated with the strictest confidence and in compliance with all privacy legislation.