Data Analyst, Campaign Performance

Coles; City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

A leading Australian retailer is looking for a Data Analyst to contribute to the loyalty and personalisation strategy. You will analyze campaign performance data, cultivate stakeholder relationships, and automate legacy reports while working in a collaborative and dynamic environment. The role offers hybrid working options and a strong focus on diversity and inclusion.

Benefits

Flexible working options

Gym facility and fitness classes

5% discount on purchases

Career development programs

Paid parental leave

Qualifications

• Experience with large volumes of transactional/customer data.
• Proven experience in campaign performance measurement.
• Experience automating legacy reports.

Responsibilities

• Analyze loyalty data to improve campaign performance.
• Measure effectiveness of marketing initiatives.
• Translate complex mathematical techniques into commercial concepts.

Skills

Insights analysis

Commercial mindset

Influencing and storytelling

Attention to detail

Education

Tertiary qualification in Business, Mathematics or Science

Tools

Oracle SQL

Snowflake

Power BI

Tableau

MicroStrategy

Job description

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team: Our Coles Liquor team work across three leading brands (Liquorland, First Choice Liquor Market and Vintage Cellars), each with their own unique offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

About the role

As a Data Analyst – Campaign Performance, you will contribute to the loyalty and personalisation strategy for Liquorland. As part of this, you will be responsible for the analysis of loyalty data on large-scale projects and campaigns to better understand how Liquor can improve performance across Flybuys and CRM.

You’ll also:

• Contribute to the development of use cases for personalising member data in the Flybuys channel
• Measure and communicate the effectiveness of marketing, advertising, initiatives, and communications programs
• Have input on workload prioritisation, with an informed view of the relative value of each analytics request
• Translate complex mathematical techniques into consumable and commercial concepts, with a focus on promoting value
• Participate in planning with key stakeholders to create a joined-up vision and deliverables
• Cultivate relationships across internal teams and with the partners, at all levels as required

About you and your skills

We’re looking for an open-minded, collaborative attitude – someone who thrives in a fast-paced, evolving environment and enjoys working closely with others.

Importantly, you’re a strong insights analyst who can hit the ground running and bring a commercial mindset to data. You’ll have proven experience in campaign performance measurement and reporting, ideally in a loyalty environment.

You’ll also have:

• Experience working with large volumes of transactional / customer data and creating meaningful reporting
• Great influencing and storytelling skills to articulate complex analysis in a simplified way
• Strong commercial acumen as well as well as excellent attention to detail and accuracy
• Tertiary qualified in Business, Mathematics or Science disciplines
• Experience automating legacy reports, with use cases that demonstrate efficiency gains and measurable benefits
• Technical skills with the following will be highly desirable; Oracle SQL, Snowflake, R, BI experience (e.g., Power BI, Tableau, MicroStrategy)

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email [e-mail]

Coles Group is an equal opportunities employer and we welcome applications from people of all backgrounds.