Customer Marketing Manager

Intellihub; Melbourne; Presencial; AUD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Autonomy

Senior leadership access

Impactful work

Industry growth

Resumo da oferta

Zelora is seeking a Customer Marketing Manager in Melbourne to own the end-to-end customer journey from lead to post-install and beyond. You will craft engaging campaigns across email, SMS and digital channels, collaborate with Product, Tech, Sales, Operations and Support, and drive improvements using HubSpot workflows.

The role focuses on clear, human experiences, data-driven decisions, and fast-paced execution to accelerate customer adoption of solar, battery and related offerings.

Qualificações

• Degree in Marketing or related discipline is required.
• Proven experience in B2C marketing with focus on engagement, retention and lifecycle.
• Experience in campaigns across email, SMS and digital channels.
• Proficiency with HubSpot or similar CRM/marketing automation.
• Strong data-driven approach with marketing analytics.
• Track record of product launches, customer initiatives and business results.
• Excellent written and verbal communication with stakeholder influence.
• Knowledge of digital marketing, lead generation and automation best practices.
• Analytical, with strong project management and prioritisation in a fast-paced environment.

Responsabilidades

• Own and shape the customer journey from lead to post-install and beyond.
• Design campaigns across channels to engage, retain and convert customers.
• Collaborate with Product, Technology, Sales, Operations and Support on journeys and campaigns.
• Launch targeted campaigns and support product launches using HubSpot workflows.
• Analyse journey performance and customer feedback to remove friction and improve CX.

Conhecimentos

B2C marketing

customer engagement

lifecycle marketing

HubSpot CRM

marketing analytics

project management

cross-functional collaboration

lead generation

communication skills

Formação académica

Bachelor's degree in Marketing or related discipline

Descrição da oferta de emprego

At Zelora, we make home electrification simpler and more affordable. Backed by Bunnings and powered by Intellihub, our Australian-first subscription model for Solar & Battery helps households take control of their energy without the hassle, high stakes or big upfront cost.

We’re a young brand with strong backing and a clear ambition - become the name Australians turn to when they’re ready to electrify with solar, battery and everything else. That means our team is small, entrepeneurial, fast-moving and close to the work. Every person here has real ownership of what we build and how we grow, whilst being supported by a positive, safe and productive workplace to thrive in.

We’re building a business, brand and culture from the ground up – and helping Australians confidently make the switch to renewable energy along the way.

Job Description

If you've ever found yourself thinking, "Surely there has to be a better way for customers to experience this..." then our role could be for you.

At Zelora, we're making solar, battery and EV charging simpler for Australians. We're growing quickly, launching new products and building experiences that help customers feel confident on their electrification journey. That's where you come in.

As our Customer Marketing Manager, you'll own and shape the customer journey from lead to post install and beyond. You'll spend your days thinking about the people behind the process. The customer that wants the benefits of solar & battery but doesn't know where to start. The customer who's waiting for an update. The customer who wants to find information in the app.

Your job is to make every step feel clear, helpful and human.

No two days are the same. One morning, you might be reviewing journey performance and customer feedback, uncovering opportunities to improve conversion or remove friction from an existing experience. By lunch, you could be collaborating with Product, Technology, Sales, Operations and Support teams to design a brand-new customer journey that speeds up install. By the afternoon, you could be launching a targeted campaign, supporting a new product launch or briefing an automated workflow in HubSpot.

The common thread? Everything starts with the customer.

This is a role for someone who loves making things better. Someone who's naturally curious, enjoys solving problems and gets a kick out of seeing a small improvement create noticeably better CX. You'll need to be comfortable working across multiple projects, bringing people together and turning ideas into action.

It's a big role, but you'll have plenty of support. You'll be backed by an experienced marketing team who can help bring your ideas to life through content, creative and campaign execution. You'll also have agency partners on hand to help build, test and optimise customer journeys and HubSpot workflows.

You'll thrive here if you enjoy ownership, variety and the opportunity to make a tangible impact. The work is fast-paced, sometimes complex and always rewarding. You'll have the freedom to shape experiences that influence business growth while making life easier for our customers.

Zelora has big ambitions, paired with the backing of Bunnings and Intellihub. If you're excited by building things, improving things and being the voice of the customer in a business that’s just getting started.

Qualifications

About your experience

• Degree qualified in Marketing or a related discipline.
• Proven experience in B2C marketing, with a strong focus on customer engagement, retention, acquisition, and lifecycle marketing.
• Experience developing and executing customer campaigns across email, SMS, and digital channels.
• Proficiency with HubSpot or similar CRM and marketing automation platforms.
• Strong understanding of customer data, segmentation, campaign performance, and marketing analytics.
• Track record of delivering successful product launches, customer initiatives, and commercial outcomes.
• Excellent written and verbal communication skills, with the ability to influence stakeholders and present ideas effectively.
• Knowledge of digital marketing, lead generation, and marketing automation best practices.
• Highly analytical and metrics-driven, using insights to optimise campaigns and inform strategy.
• Strong project management and prioritisation skills, with the ability to manage multiple initiatives in a fast-paced environment.
• Collaborative and relationship-focused, with experience working across product, sales, digital, and customer teams.
• Curious, adaptable, and proactive, with a passion for understanding customer needs and driving growth.

Additional Information

Why Join Zelora?

• Establish and shape a critical capability within a growing business
• Work directly with senior business leaders and cross-functional teams
• Make a genuine impact in a business experiencing significant growth and change
• Help deliver technology solutions that support Australia's transition to cleaner energy
• Enjoy autonomy, ownership and the opportunity to influence how Zelora scales
• Join a collaborative, down-to-earth team where your contribution matters