CRM Manager

Joinimagine; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

L’Oréal in Melbourne is seeking a CRM professional to own the CRM roadmap across dermatological brands, guiding campaigns and loyalty initiatives from our office. You’ll collaborate with IT, marketing, and brand teams to deliver data-driven experiences while upholding data privacy standards.

The role emphasizes analytical skills, cross-functional collaboration, and proactive process improvement in a flexible work environment.

Qualifications

• 3+ years in retail marketing with hands-on CRM experience (Salesforce Marketing Cloud preferred).
• Proven ability to process data, optimize digital marketing ROI, and design seamless user journeys.
• Excellent communication to partner with multiple internal and external stakeholders.
• Solution-oriented mindset that continuously seeks process improvements.
• Outstanding attention to detail to ensure flawless campaigns.

Responsibilities

• Own the CRM strategic roadmap and align with local and global objectives.
• Drive loyalty strategy and activation to increase retention and CLTV.
• Grow 1P data through acquisition while maintaining compliant, clean databases.
• Partner with IT and agencies to keep CRM systems fully operational.
• Translate data into actionable insights for eCommerce, marketing and loyalty.
• Enrich customer profiles with data-mining to enable personalized experiences.
• Maintain governance around data privacy and information security.
• Collaborate with brand and eCommerce teams to define audiences for media platforms.
• Upskill teams on CRM best practices and digital tool usage.

Skills

CRM expertise

Analytical skills

Collaborative spirit

Proactivity

Detail-driven

Tools

Salesforce Marketing Cloud

Job description

Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

Reporting directly to the Director of Digital and E-commerce, you will steer the CRM roadmap for our pioneering dermatological brands (like La Roche-Posay and CeraVe) based in our Melbourne office.

• Own the CRM Strategic Roadmap: Define the overarching CRM strategy, content focuses, audience targeting, and segmentation that remains aligned to local and global objectives whilst ensuring campaigns deliver business and commercial results.
• Drive Loyalty Leadership: Drive strategy and activation of loyalty projects to increase Retention, Customer Lifetime Value (CLTV) and repurchase rates.
• Grow Databases: Lead the 1P data acquisition strategy to maintain an engaged, compliant, and hygienic database.
• Manage Systems: Partner with IT and external agencies to ensure CRM and database systems are fully operational.
• Analyse & Report: Translate data into actionable insights to guide eCommerce, marketing and loyalty initiatives.
• Enrich Profiles: Identify data-mining opportunities to build deeply personalised consumer experiences.
• Ensure Governance: Maintain strict standards for data privacy and information security.
• Collaborate Transversally: Partner with brand and eCommerce teams to ensure best-in-class digital ecosystem, build CRM campaigns, and define audiences to be used on media platforms.
• CRM Champion: Upskill brand and marketing teams on CRM best practices, optimised user journey design, and knowledge on digital tools.

We Are Looking For

• CRM Expertise: 3+ years in retail marketing with hands-on experience in CRM systems (Salesforce Marketing Cloud preferred).
• Analytical Skills: Proven ability to process data, optimize digital marketing ROI, and design seamless user journeys.
• Collaborative spirit: Excellent communication skills to partner with multiple internal and external stakeholders.
• Proactivity: A solution-oriented mindset that constantly seeks to improve processes.
• Detail-driven: Outstanding attention to detail to secure flawless campaign and project execution.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.

ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND

The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email [email protected] to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.