CRM data and analytics Manager

oOh!; North Sydney Council; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Modern offices with great amenities

Competitive salary and bonus

Career development opportunities

Generous parental leave and wellbeing

Team events and recognition programmes

Wellness initiatives

Work with market-leading teams

Job summary

oOh!media, based in North Sydney, seeks a dedicated CRM data and analytics Manager to strengthen data governance and enable automated workflows for sales reporting and AI readiness.

You will own data quality, account hierarchy, duplicates, and reporting standards while building Power BI dashboards and collaborating with key business functions to implement new fields and system changes.

Qualifications

• 5+ years in CRM data management, data governance, reporting or sales operations.
• Bachelor’s degree in Business, Data Analytics or Information Systems (or equivalent).
• Hands-on with Dynamics 365 and Dataverse.
• Experience building Power BI dashboards from CRM/external data.
• Strong data quality, duplicate management and governance skills.

Responsibilities

• Own data quality governance across Microsoft Dynamics CRM and Dataverse.
• Lead account hierarchy, corporate structures and duplicate management.
• Define and govern reporting definitions for pipeline, account and activity data.
• Develop Power BI dashboards and dataflows for finance and operations.
• Collaborate with Sales Enablement, Sales, Finance and IT on system changes.

Skills

CRM data management

Data governance

Reporting & analytics

Sales operations

Stakeholder management

Education

Bachelor’s degree in Business / Data Analytics / Information Systems

Tools

Microsoft Dynamics 365

Dataverse

SQL

Excel

Power BI

Job description

We are oOh!media (pronounced “oh!” media).

oOh!media is the #1 Out of Home company in Australia and New Zealand. We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. Our network plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale.

We have a unique culture, purpose and set of values that shape how we show up every day. We Win as One. We are Hungry. Always. And we Own It. We are oOh!media, and we are unmissable.

About the opportunity:

• Employment Type: Full-time, Permanent
• Flexibility: A vibrant, collaborative culture with 4 days in the office and flexibility built in
• Location: Based in North Sydney (or South Melbourne)

We are seeking a dedicated and proactive CRM data and analytics Manager to join our Revenue & Growth team. Reporting to the Head of Sales Enablement and Product Operations, this role holds overall responsibility for lifting oOh!media’s CRM data governance maturity by ensuring Microsoft Dynamics CRM data is accurate, structured, reportable, and ready to support workflow automation, sales reporting, and future AI/Copilot capabilities.

In this role, you will embody the oOh! Way by driving operational governance of CRM data quality, account hierarchy, duplicate management, and reporting definitions, while building key data visualization dashboards in Power BI.

What you’ll be doing:

• CRM Data Quality Governance: Own data standards, field usage, mandatory data requirements, exception handling, and ongoing cleansing across Microsoft Dynamics CRM and Dataverse.
• Account Hierarchy & Duplicate Management: Lead parent/corporate parent structures, customer and agency relationships, ownership logic, duplicate detection, and complex bulk data matching.
• Reporting Definitions & Dataflows: Define and govern reporting definitions so pipeline, opportunity, account, and activity data are interpreted consistently. Maintain dataflows with Data Warehouse, Power BI, and Finance reporting feeds.
• Data Visualisation & AI Readiness: Develop and maintain Power BI dashboards, Views, and automated workflows while preparing Dataverse structures for Copilot and AI-enabled toolings.
• Cross-Functional Collaboration: Partner with Sales Enablement, Sales, Finance, Enterprise Technology, and external partners to assess data impacts for new fields, forms, and system releases.

What you’ll bring:

• Experience & Qualifications: 5+ years of experience in CRM data management, data governance, reporting, business analytics, or sales operations. A Bachelor’s degree in Business, Data Analytics, Information Systems, or a related field (or equivalent practical experience) is preferred.
• Technical Aptitude: Strong working knowledge of Microsoft Dynamics 365 and Dataverse. Hands‑on experience with SQL queries, Excel, and developing Power BI dashboards using CRM and external data inputs.
• Governance & Problem Solving: Proven track record in improving data quality, managing duplicate records, and defining reporting standards. Exceptional attention to detail and strong root-cause analysis skills.
• Communication & Stakeholder Management: Excellent written communication skills with the ability to document data standards, process guidance, and governance decisions in a business-friendly way.
• Core Traits: High learning agility, process discipline, proactive attitude, and a collaborative mindset to resolve complex data dependencies.

Benefits and perks:

• Modern offices with great amenities and easy transport access
• Competitive salary and bonus opportunities
• Career development and learning opportunities to support your growth, with clear progression pathways forward
• Generous parental leave and wellbeing support, including EAP access via Sonder
• Regular team events, social activities, and recognition programmes
• Wellness initiatives and discounts to support your health and lifestyle
• The opportunity to work with market-leading teams on high-impact initiatives

Proudly recognised with an AWEI Bronze LGBTQ+ inclusion badge.

At oOh!, we celebrate diversity and are committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, LGBTQ+ individuals and refugees. To be considered, applicants must be Australian citizens or permanent residents with full working rights in Australia, and all offers of employment are subject to employer-funded pre-employment checks including police, reference, and work rights verification.