CRM Campaign Executive

The Lottery Corporation; City of Brisbane; On-site; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Flexible leave types

Health and wellbeing support

Learning and development opportunities

Job summary

A leading lottery company in Brisbane is seeking a Talent Acquisition Partner to manage CRM campaigns. You will focus on enhancing customer engagement through multi-channel marketing strategies. Ideal candidates possess a tertiary qualification in Marketing and experience in campaign management. This is a full-time position with a 12-month contract offering an excellent work environment and various perks.

Qualifications

• Experience in multi-channel direct marketing and digital execution.
• HTML coding knowledge for email campaigns.
• Ability to deliver reporting and optimize performance.

Responsibilities

• Manage and deliver CRM campaigns for Play For Purpose.
• Support development of digital promotional activities.
• Collaborate with stakeholders for effective campaign delivery.

Skills

Campaign management

CRM strategy

Data analysis

Multi-channel marketing

Attention to detail

Education

Tertiary qualification in Marketing or similar field

Tools

Adobe Analytics

SendGrid

Job description

Talent Acquisition Partner at The Lottery Corporation

Could this be one of those rare moments to do the best work of your career?

The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life‑changing wins to customers and make a meaningful difference in the community.

While we're a fresh face bringing you Australia's favourite lottery games, we're an experienced team. For more than a century, we've been playing our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today!

As CRM Campaign Executive (Play For Purpose specialist), you will be responsible for delivering multi‑channel campaign activity to P4P customers, ensuring delivery of relevant, timely and targeted communications.

Your focus will be on managing the delivery of P4P Loyalty, Tactical and Transactional campaigns, and supporting the delivery of Lifecycle campaigns using CRM best practices to drive increased Retention and Loyalty from our customers, and in doing so, contribute to increased active customers and participation. Please note this is a 12 month contract opportunity.

What you'll do

• Support the Charitable Games team to develop and extend the CRM program for Play For Purpose & 50-50 Charity Raffle.
• Responsible for all Play For Purpose and 50-50 Charity Raffle's direct customer communication, including the development and execution of communications using multi‑channel (such as email, Push messaging, SMS, and DM) campaigning.
• Support the Marketing team to develop digital promotional activities.
• Support the CRM team to deliver Lotteries and Keno campaigns where required.
• Work collaboratively with stakeholders to ensure delivery of effective customer campaigns.

What you'll bring

• Tertiary qualification in Marketing or similar field.
• Ability to plan, develop, execute & report on the CRM Campaign strategy across Play For Purpose and 50-50 Charity raffle to increase customer engagement and revenue.
• Ability to optimise campaigns using a test and learn approach that will challenge existing activity, identify recommended changes, and drive incremental gains.
• Ability to deliver campaign reporting in Adobe Analytics to understand and optimise performance of campaigns.
• HTML coding knowledge to create email templates and campaigns in Sendgrid.
• Excellent computer and data use skills with attention to detail.
• Knowledge of Responsible Gambling legislation or previous experience with regulators (advantage).
• A genuine passion and commitment to achieve Charitable Games' core purpose.
• Experience in multi‑channel direct marketing and creative execution of digital channels including email, SMS, social and push.
• Experience with SMS and Email campaign management systems such as SendGrid and or Adobe Campaign or the equivalent

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, the perks of working with us are pretty good too!

The list is extensive but here are a few:

• Deliver extraordinary results while balancing work and life with our flex for great outcomes approach
• Find your balance with a variety of leave types such as cultural leave, flexi leave, volunteer leave, purchased leave and 18 weeks' parental leave for all new parents, regardless of gender or family type
• A true sense of belonging. We're committed to Inclusion & Diversity with a range of initiatives such as our Gender Affrimation Statement of Support, employee inclusion networks and diversity memberships
• Support your health and wellbeing with our comprehensive (and free) app to support you and your family's mental and physical health
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities
• Ignite your potential with our dedicated learning and development platform with resources from leadership to technology to support your bright future
• Optimise your home office with our one‑off home office reimbursement payment to maximise your remote workspace

About The Lottery Corporation

The Lottery Corporation Limited (ASX: TLC) is Australia's leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.

Best known for The Lott and Keno, we're proudly one of the highest‑performing lottery businesses in the world.

For more than a century, we've been supporting Australian communities through lottery taxes, donations, and partnerships. We play our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners, and our community.

Studies have shown that people from under‑represented backgrounds are less likely to apply for roles where they don't match the job description criteria exactly. If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.

We're committed to providing a safe, respectful and supportive work environment where our people feel included and rewarded. This commitment extends to our recruitment process. We encourage candidates to let us know if we can make any accommodations, so the process more user friendly for them.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past, present and future.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

Entertainment Providers