Creator Growth Strategist, ANZ - TikTok LIVE

TikTok; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

TikTok is seeking a LIVE Creator Growth Strategist for the ANZ market to grow a dynamic LIVE creator ecosystem. You will partner with creators to unlock growth opportunities, translate insights into scalable strategies, and work across functions to drive revenue and retention.

You will own creator segments, monitor metrics, and build trusted relationships while promoting monetization products and internal tools to accelerate performance.

Qualifications

• Bachelor's degree or above.
• 3+ years of professional experience in strategy, operations, account management, business development, creator management, or related fields.
• Strong ownership with ability to drive initiatives from insight to execution.
• Solid analytical skills to evaluate outcomes, identify trends, and generate actionable recommendations.
• Experience participating in or leading large-scale cross-functional projects.
• Excellent communication and interpersonal skills with the ability to influence internal and external partners.

Responsibilities

• Own end-to-end management of a defined creator segment or tier, driving performance outcomes.
• Analyze the creator ecosystem to identify trends, growth opportunities, and operational gaps.
• Own and monitor key success metrics, including revenue growth, creator retention, content quality, and tier progression.
• Build strong relationships with creators and maintain ongoing communication to understand needs and growth opportunities.
• Help creators improve performance by promoting internal tools, monetization products, and best practices.
• Partner with internal and external stakeholders to integrate resources and execute growth initiatives.
• Collaborate with campaigns, agency and partner teams to improve efficiency and scale business impact.
• Maintain understanding of the broader creator ecosystem and support governance and health initiatives.

Skills

Analytical skills

Communication

Strategy development

Education

Bachelor's degree or above

Job description

Responsibilities

About the Role:

As a LIVE Creator Growth Strategist for the ANZ market, you will play a key role in growing one of the most dynamic areas of the TikTok ecosystem. You will partner closely with creators to unlock growth opportunities, improve performance, and help build a healthy, vibrant LIVE creator ecosystem. This role combines strategic thinking, creator relationship management, business analysis, and cross-functional execution.

Responsibilities:

• Own the end-to-end management of a defined creator segment or tier, driving performance outcomes and developing scalable workflows and operating methodologies.
• Analyze the creator ecosystem to identify trends, growth opportunities, and operational gaps, and translate insights into actionable strategies and execution plans.
• Own and monitor key success metrics, including revenue growth, creator retention, content quality, and creator tier progression.
• Build strong, trust-based relationships with creators and maintain ongoing communication to understand their needs, challenges, and growth opportunities.
• Help creators improve performance by driving adoption of internal tools, monetization products, and operational best practices through both one-to-one and scaled approaches.
• Partner closely with internal and external stakeholders to integrate resources and execute creator growth initiatives effectively.
• Collaborate with campaign, agency, and partner teams to improve operational efficiency, drive creator participation in major campaigns, and scale business impact.
• Maintain a strong understanding of the broader creator ecosystem, proactively identify risks, and support ecosystem governance and health initiatives through cross-functional collaboration.

Qualifications

Minimum Qualification(s):

• Bachelor's degree or above.
• 3+ years of professional experience in strategy, operations, account management, business development, creator management, or related fields.
• Strong sense of ownership with the ability to work independently and proactively drive initiatives from insight to execution.
• Solid analytical skills, with the ability to use data to evaluate outcomes, identify trends, and generate actionable recommendations.
• Experience participating in or leading large-scale, cross-functional projects involving multiple stakeholders.
• Excellent communication and interpersonal skills, with the ability to build strong relationships and influence a range of internal and external partners.

Preferred Qualification(s):

• Experience in social media, live-streaming, creator or talent management, agency or MCN operations, digital content, or related ecosystems.
• Strong interest in the creator economy, live-streaming, and digital entertainment.
• Familiarity with creator growth strategies, monetization models, and operational frameworks in platform-based businesses.
• Creative and strategic mindset with experience in mentorship, coaching, or creator development.
• Passion for TikTok, LIVE streaming, and emerging creator-led business models.