Creative Content & Digital Marketing Manager

Refined Studio; Gold Coast City; On-site; AUD 40,000 - 65,000; Part time

Job summary

Refined Studio on the Gold Coast seeks a Creative Content & Digital Marketing Manager to lead content and digital marketing for AIIGE and REFINED Studio. Part-time or casual, onsite content creation is required, with the founder driving strategy and vision.

You will shape distinctive brand identities, plan shoots, and drive campaigns across social, email and e-commerce. A strong eye for beauty, culture, and numbers will help grow sales while maintaining brand integrity.

Qualifications

• A strong portfolio showing content creation, branding and storytelling.
• Experience crafting social-first content for beauty or lifestyle brands.
• Familiarity with advertising platforms and e-commerce tools.

Responsibilities

• Develop fresh concepts giving each brand a distinctive identity.
• Plan, capture and edit photography, Reels, TikToks, product demos and founder content.
• Design graphics for social, emails, banners and ads.
• Manage Instagram and TikTok calendars, captions, scheduling and engagement.
• Stay across trends and adapt ideas to be original for our brands.
• Organise creator collaborations and leverage customer content and reviews.
• Plan and deliver product launches, seasonal campaigns and promotions.
• Create/ manage Klaviyo campaigns and flows (welcome, abandon cart, post-purchase).
• Coordinate Shopify updates with banners, promos and sign-up offers.
• Keep content and messaging aligned across campaigns.

Skills

Content creation

Brand storytelling

Graphic design

Social media strategy

Video production

Studio photography

Tools

Meta Ads Manager

Klaviyo

Shopify

Job description

Creative Content & Digital Marketing Manager

AIIGE + REFINED Studio | Gold Coast

Part-time or casual

• Hours by agreement
• Onsite content creation required

We’re looking for someone with an exceptional creative eye, original ideas and the drive to help two beauty brands grow.

Someone who can create beautiful content, understand the numbers behind it and take the lead on what happens next.

About us

AIIGE is our growing brow product brand, born from years of hands-on experience at REFINED Studio, our established brow and beauty studio.

We’re ready to strengthen our creative direction and build a more consistent, strategic approach to marketing—with a strong focus on growing AIIGE.

The role

Working directly with the founder, you’ll lead content and digital marketing across both brands, from the first idea through to execution and reviewing results.

You’ll bring a distinctive perspective, know what’s happening in beauty and culture, and spot opportunities to make our brands stand out. You’ll also plan ahead, keep projects moving and understand where our marketing is generating sales.

We want someone who brings ideas to the table, makes clear recommendations and follows through without needing every step mapped out.

What you’ll own

Develop fresh concepts that give each brand a distinctive, consistent identity.

Plan, capture and edit photography, Reels, TikToks, product demonstrations and founder content.

Design graphics for social media, emails, website banners and advertising.

Manage Instagram and TikTok, including calendars, captions, scheduling and community engagement.

Stay across trends and adapt relevant ideas in a way that feels original to our brands.

Organise creator collaborations and make strong use of customer content and reviews.

Plan and deliver product launches, seasonal campaigns and promotions.

Create and manage Klaviyo campaigns and automated flows, including welcome, abandoned-cart and post-purchase emails.

Coordinate Shopify updates, including campaign banners, promotions and sign-up offers.

Keep social content, emails, advertising and website messaging aligned throughout each campaign.

Advertising & performance

Manage and optimise Meta ads, including creative testing, audiences and budget allocation.

Track advertising spend, sales, conversion rates, cost per purchase and return on ad spend.

Monitor email and website performance to identify where customers engage, buy or drop off.

Identify which campaigns are working, which need adjusting and where spend should be reduced or increased.

Provide a clear weekly update covering results, learnings and recommended next steps.

Work with the founder to set budgets and growth targets, then track progress against them.

Planning & ownership

Maintain a rolling three-month marketing calendar covering content, launches, promotions and key dates.

Plan shoots, creative assets and campaign requirements early, with clear deadlines.

Bring proactive recommendations and new opportunities to the founder.

Take responsibility for delivering work on time and improving it based on results.

About you

You have a strong portfolio demonstrating content creation, graphic design and brand storytelling.

You have a distinctive visual eye and can turn inspiration into original work.

You understand beauty, fashion or lifestyle brands and what makes people connect with them.

You’re confident filming and directing content in a studio environment with products, clients and the founder.

You have practical experience with Meta Ads Manager, Klaviyo and Shopify.

You’re comfortable with numbers and can explain what they mean for the business.

You’re organised, proactive and confident working independently.

You care about creative quality, customer experience and commercial results.

You’ll have the opportunity to shape the creative direction and marketing of two growing beauty businesses, working closely with the founder.

With access to products, a working studio, customer transformations and the story behind the brands, there’s plenty to create from and room for your ideas to influence where we go next.