Country Brand Manager - Cotton On Australia

Cotton; Melbourne; On-site; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Flexible working options & people‑cent

Onsite childcare centre

Dog-friendly policy

Brand discounts for employees

Job summary

Cotton On in Melbourne seeks a Country Brand Manager to drive end-to-end brand performance across the market. You will shape the country trading strategy, align with global direction, and tailor execution to local opportunities while ensuring strong commercial results and exceptional customer experience in Cotton On and Mega stores.

You will lead a high-performing, cross-functional team, balancing strategic vision with disciplined execution, fostering accountability and speed in decision-making

Qualifications

• Senior leadership experience in retail, fashion or consumer-led environments.
• Proven track record leading large, multi-site teams with strong commercial outcomes.
• Understanding of retail operations, trading, merchandising and CX.
• Experience developing and executing strategic business plans.
• Experience in fast-paced, high-growth environments.
• Strong financial acumen, budget accountability and profitability.
• Experience leading transformation and organizational change initiatives.

Responsibilities

• Lead end-to-end performance of the Cotton On brand in the market.
• Develop and execute country trading strategy aligned to global brand direction.
• Oversee operations, commercial performance and customer experience across stores.
• Lead a multi-functional team with a culture of accountability, collaboration and innovation.
• Drive continuous improvement and better outcomes for customers and teams across touchpoints.

Skills

Senior leadership

Multi-site teams

Customer experience

Strategic business planning

Financial acumen

Transformation/change

Retail operations

Education

Bachelor-level/Equivalent

Tools

Budget management

Job description

ABOUT US

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

ABOUT THE ROLE

The Country Brand Manager is accountable for driving the end-to-end performance of the Cotton On brand across the market, delivering sustainable sales growth, profitability and an exceptional customer experience.

This role leads the development and execution of the brand country trading strategy, ensuring strong alignment to global brand direction while tailoring execution to local market opportunities. With accountability of commercial performance, operations and customer experience, the Country Brand Manager ensures consistent and compelling brand delivery across our retail channel. Partnering closely with the Brand Managers for Cotton On Body and Cotton On Kids to ensure the customer experience aligned across all stores but enhancing the experience for our core Cotton On Customer in our Cotton On and Cotton ON Mega stores.

Leading a multi-functional team, you will foster a high-performance culture built on accountability, collaboration and innovation. You will balance strategic leadership with disciplined execution, bringing clarity, pace and focus to decision-making in a fast-moving environment.

As a senior leader, you will also act as a champion for change—driving continuous improvement and delivering better outcomes for our customers and our teams at every touch point.

EXPERIENCE

• Senior leadership experience within retail, fashion or consumer-led environments
• Proven track record leading large, multi-site teams and delivering strong commercial outcomes
• Deep understanding of retail operations, trading, merchandising and customer experience
• Demonstrated success developing and executing strategic business plans
• Experience in fast-paced, high-growth environments
• Strong financial acumen, with accountability for budgets and profitability
• Experience leading transformation and organisational change initiatives

CAPABILITY

• Inspiring leader with a strong track record of building high-performing teams
• Commercially astute with a strategic, customer-first mindset
• Confident decision-maker, balancing data insights with intuition
• Exceptional stakeholder engagement and influencing skills
• Able to lead through ambiguity, driving clarity and momentum
• Strong problem-solving and operational planning capability
• Highly collaborative, with a focus on building trusted relationship

MINDSET

• Passion for retail, customer experience and team development
• Resilient, adaptable and outcomes-focused
• Energised by growth, pace and continuous improvement

BENEFITS

• Competitive salary
• Flexible working options & people-first leave initiatives
• Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
• Subsidised onsite childcare centre
• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
• 24/7 Wellness support – mental health, relationships, family + more
• Local & Global career growth
• Discounts for you & your family – medical, travel, financial + more
• Performance & Peak incentives to reward + recognise our team
• Returnity - Paid program for new parents heading back to work
• Bring your dog to work
• Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [e-mail] so we may support you in completing the job application process.