Copywriter

Colony Agency Australia; City of Brisbane; Hybrid; AUD 55,000 - 85,000; Full time

Job summary

Colony Group in Brisbane is seeking a Copywriter to craft clear, persuasive copy across advertising, social media and websites. You will work closely with Creative Directors, Art Directors, Designers and our Account Service, Production and Social teams to translate client objectives into copy that resonates with target audiences.

The ideal candidate has at least 4 years' experience at a leading advertising or design agency, understands branding and marketing principles, and can manage multiple

Qualifications

• Write clear, persuasive and original copy.
• High level conceptual thinking and idea generation.
• Understanding of client’s brand and overall strategy.
• Able to manage multiple projects under tight deadlines.
• Edit and revise copy according to feedback.
• Knowledge of marketing principles and digital content basics.

Responsibilities

• Craft copy for advertising, social media and websites.
• Collaborate with Creative Directors, Art Directors, Designers and other teams.
• Translate client objectives into compelling concepts and copy.
• Ensure messaging aligns with brand voice and strategy.

Skills

Copywriting

Editing & proofreading

Brand understanding

SEO & content strategy

Social media familiarity

Job description

Colony Group is a leading strategic, creative agency with offices in Brisbane, Cairns, Canberra, Gold Coast, Melbourne, Port Moresby, Suva and Sydney. We are growing and looking to hire a Copywriter for our Brisbane office.

The Copywriter will craft clear, compelling, and persuasive written content across a range of marketing channels, including advertising, social media and websites. Working closely with Creative Directors, Art Directors, Designers, and our Account Service, Production and Social teams, you will translate client objectives into creative concepts and copy that resonate with target audiences.

The role involves understanding the client’s objectives, audience insights, and campaign goals to generate ideas with clarity and impact, ensuring consistency across all communications.

The Ideal Copywriter

• Will write clear, persuasive and original copy.
• Has high level conceptual thinking and idea generation.
• Knowledge of client’s brand and overall strategy.
• Can work on several projects at once, under pressure and to tight deadlines.
• Amend and revise copy according to feedback from Creative Director or clients.
• Strong editing, and proofreading skills.
• Understanding of marketing, branding, and advertising principles.
• Familiarity with digital and social media platforms and their content requirements.
• Knowledge of SEO, content strategy, and basic UX writing principles is a plus.
• Has at least 4 years’ experience at a leading advertising or design agency.
• Ability to craft compelling narratives aligned with brand voice and client objectives.
• Understanding of consumer insights and how to translate them into persuasive messaging.
• Experience meeting tight deadlines and managing multiple projects simultaneously.
• And finally, can work in our Brisbane office 3 days week, with the other 2 days WFH.

The Colony Group

Our integrated group services across strategy, creative, digital, media and production power client growth. What sets us apart is our local first approach. We understand that each market has unique needs, which is why we’ve intentionally designed our agencies to be market specific. We blend deep local insight with world-class expertise.

www.colonygroup.co