Conversion Designer (Cro) – Remote

Employment Hero; Australia; Remote; AUD 120,000 - 180,000; Full time

Benefits offered by this job

ESOP

Home office allowance

Learning & development

Job summary

Employment Hero is seeking a Conversion (CRO) Designer to join our Website CRO team, reporting directly to the CRO Manager. You will shape the experimentation lifecycle across our website, converting insights and hypotheses into clear, high-converting design variants to drive growth and optimize the candidate/customer funnel.

Your focus includes turning analytics into test variants, leveraging AI workflows to go from brief to clickable prototype, and evolving design systems for scalable patterns

Qualifications

• 3–5 years designing for the web with live sites or landing pages in a portfolio.
• AI-first toolkit usage for research, prototyping, and code editing (Claude preferred).
• Strong conversion instincts with experience in A/B testing and CRO collaboration.

Responsibilities

• Drive high-velocity A/B test variants across homepage, landing pages, forms, and AI experiences.
• Prototype rapidly leveraging AI workflows to produce HTML while keeping brand alignment.
• Develop scalable web kits and design systems for reusable patterns.

Skills

UI design

Web design

Figma

AI tools

CRO testing

HTML/CSS basics

Tools

Claude

Job description

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

1. We are Mission First – Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?
2. We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are Al First – we are committed to using Al to accelerate our mission; Al is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We Live by Our Values – we role model our values 100% of the time
5. We Expect High Performance – we set a high standard and we’re not satisfied with being average

This role

As our Conversion (CRO) Designer, you’ll be working with our Website CRO team and reporting directly to the CRO Manager. You will be instrumental in shaping the experimentation lifecycle across our website, converting insights and hypotheses into clear, high-converting design variants to drive growth and optimise the candidate/customer funnel.

Your key focus areas will be:

• Driving high-velocity A/B testing variants and experiments across our homepage, landing pages, forms, and AI experiences.
• Leveraging an AI-first workflow (using Claude) to rapidly prototype and turn briefs into working HTML in hours, maintaining speed without sacrificing craft or brand alignment.
• Evolving our web kits and design system to build scalable, reusable patterns rather than one-off pages.
• Partnering with developers, product marketing, SEO, paid media, and web teams to present visual rationale and elevate web design quality.

This will include the following:

• Turn analytics, research, and hypotheses into conversion-focused test variants across layouts, CTAs, forms, pricing tables, and AI chat surfaces.
• Utilise Claude and AI workflows to go rapidly from brief to clickable prototype or working HTML, acting as the critical editor to ensure output remains accessible and on-brand.
• Explore ideas in Figma within our design system, utilising auto-layout, components, and variants to deliver clean specs for desktop and mobile.
• Identify gaps in our design kit and contribute new, reusable, and documented components to push our systems-first approach forward.
• Design full landing pages and high-quality new page templates when experimentation is not the right tool.
• Raise the bar on web design quality by blending AI speed for ideation with human craft, typography, and detail for final polish.
• Collaborate with the CRO analyst to review test results, heatmaps, and session recordings, documenting insights to double down on winning patterns.
• Clearly communicate and present design rationale to marketing, product, and brand stakeholders, framing trade-offs around conversion and funnel impact.
• Share early and often in a remote-first environment, working out loud and collaborating openly with cross-functional teams.
• Partner closely with web developers on technical feasibility, performance, QA reviews, and experiment launch setups.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring:

• 3 to 5 years designing for the web, as a UI, web, product or digital designer, with live websites or landing pages in your portfolio.
• A modern, AI-first toolkit (daily use of AI tools for research, prototyping, code editing, and self-critique, with Claude experience strongly preferred).
• Strong conversion instincts and experimentation experience (A/B test variants, CRO team collaboration, and a solid grasp of hierarchy, trust, friction, and form design).
• Systems and product thinking to design scalable, reusable patterns that consider the end-to-end user journey.
• Built-in responsive and accessible design principles (mobile-first layouts, WCAG basics, and working knowledge of HTML/CSS).
• High velocity without compromising craft, turning around solid variants in 1–2 days while applying meticulous final polish when needed.
• Excellent communication and stakeholder management, presenting design rationale backed by evidence, taking feedback without ego, and pushing back constructively.
• Design tool fluency, specifically Figma, auto-layout, component architecture, and navigating existing design systems (nice to have).
• Technical proficiency in B2B SaaS/lead generation environments, including multi-step forms, demo requests, and HTML/CSS/JS prototyping or Claude Code (nice to have).
• Familiarity with experimentation platforms (Optimizely, VWO), analytics tools (GA4, Hotjar, Clarity), CRO frameworks (Speero, Baymard, Nielsen), and AI/conversational interface design (nice to have).

What we can offer

At Employment Hero, we don’t just talk about a better way to work. We live it.

Joining Employment Hero means you’ll:

• Work in a remote-first environment, giving you the autonomy to do your best work while delivering meaningful outcomes.
• Be trusted to own your work, make decisions, and have a real impact from day one.
• Access cutting-edge Al tools and technology that help you move faster, think bigger, and amplify your expertise.
• Surround yourself with ambitious, high-performing teammates who will challenge, support and inspire you to do the best work of your career.
• Own ESOP (Employee Share Options) in one of the world’s fastest-growing technology companies, so you can share in the value you help create.
• Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
• Celebrate together globally at our Annual Global Gathering – from Thailand, Vietnam, Bali, Dubai and Australia to Singapore in September 2027!

Privacy and Al Notices

We’re Al-first, so may use Al tools to review your applications and support our interviewing and hiring process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. These tools do not replace human judgment and the final hiring decision sits with our team.

We verify candidate identity and location as part of our hiring process.

At Employment Hero, we are committed to safeguarding the privacy of your application data. By applying to this role, you acknowledge our Applicant Privacy Policy made available here: employmenthero.com/legals/applicant-policy/.