Content Specialist

Adore Beauty; City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

40% staff discount

Birthday Leave

Hybrid working

Learning & development opportunities

Central Melbourne office

Job summary

Adore Beauty is seeking a Content Specialist for a 12-month maternity leave contract. You will transform briefs into compelling, social-first content across Meta, TikTok, and Pinterest, coordinating creators and production end-to-end.

You’ll own content from concept through final delivery, collaborating with Retail Media, Creative and Paid teams. The role requires passion for beauty, trend awareness and strong project management to meet deadlines.

Qualifications

• Experience in content strategy, social-first creative or content production.
• Strong understanding of platforms including Meta, TikTok and Pinterest.
• Ability to take a campaign objective and turn it into a clear, engaging creative concept.
• Experience managing content production from concept through to delivery.
• Confidence working with creators, talent and external production partners.
• Strong project management skills and the ability to juggle multiple campaigns and deadlines.
• Experience working across brands, clients or multiple internal stakeholders.
• A strong eye for social trends and an understanding of what makes content work.

Responsibilities

• Turn briefs into great creative across social platforms.
• Develop scripts, concepts and shot lists for campaigns.
• Coordinate creators, talent, shoots and final delivery.
• Manage content projects from brief to production and approvals.
• Collaborate with Retail Media, Creative and Paid teams to meet deadlines.
• Oversee production logistics, locations and talent briefings.
• Build relationships with creators, partners and brand stakeholders.
• Review performance and evolve content strategies based on data.

Skills

Content strategy

Social-first creative

Content production

Platform knowledge

Project management

Collaboration with creators

Trend analysis

Beauty industry knowledge

Job description

Create content that makes beauty brands impossible to scroll past.

At Adore Beauty, we’re passionate about beauty, obsessed with our customers and always looking for smarter, more creative ways to connect brands with the people who love them.

We’re looking for a Content Specialist to join our team on a 12-month maternity leave contract, bringing beauty, social and creative thinking together to deliver standout Retail Media content from concept through to final delivery.

You’ll take Retail Media briefs and turn them into engaging, social-first content across platforms including Meta, TikTok and Pinterest. From developing the big idea and writing the hook, through to coordinating creators, talent, shoots and final delivery, you’ll be hands‑on across the entire content journey.

What you’ll be doing Turn briefs into great creative

• Interpret Retail Media briefs and translate campaign objectives into compelling content concepts.
• Use beauty industry knowledge, social trends and previous campaign performance to shape your creative approach.
• Determine the right format, hook, message and execution for different audiences and platforms.
• Balance Adore Beauty’s brand and tone with each vendor or brand’s objectives.

Own content from brief to delivery

• Manage content projects from initial brief through to production, approvals and final delivery.
• Develop scripts, concepts and shot lists that bring campaign ideas to life.
• Work closely with Retail Media, Creative and Paid teams to keep campaigns moving and deliver to deadlines.
• Manage feedback and approval rounds across multiple stakeholders.

Make the production happen

• Coordinate product information, product delivery, shoots, locations, schedules and production logistics.
• Brief talent and production partners and oversee content delivery, revisions and final assets.
• Be part of the content, and happy in front of the camera

Build great relationships

• Work collaboratively with our Retail Media, Creative and Paid teams.
• Build strong relationships with creators, talent, beauty experts, production partners and brand stakeholders.
• Partner with Accounts teams on creator invoices and payments where required.

Learn, optimise and keep evolving

• Review campaign performance and identify the hooks, formats and messages that are resonating.
• Bring campaign learnings back into future briefs and concepts.
• Help evolve our content approach based on audience response and performance.

What you’ll bring

You’re a creative thinker who understands what makes people stop scrolling — and you’re just as comfortable making the idea happen as you are coming up with it.

You’ll ideally have:

• Experience in content strategy, social-first creative or content production.
• A strong understanding of platforms including Meta, TikTok and Pinterest.
• The ability to take a campaign objective and turn it into a clear, engaging creative concept.
• Experience managing content production from concept through to delivery.
• Confidence working with creators, talent and external production partners.
• Strong project management skills and the ability to juggle multiple campaigns and deadlines.
• Experience working across brands, clients or multiple internal stakeholders.
• A strong eye for social trends and an understanding of what makes content work.
• Beauty industry experience or a genuine passion for beauty is highly regarded.

Why Adore Beauty?

We’re Australia’s leading online beauty retailer, with a growing store network and a team who genuinely love what they do. We’re customer‑first, data‑led and always looking for new ways to make beauty more accessible, engaging and fun.

As part of the Adore Beauty team, you’ll also enjoy:

• 40% staff discount, plus brand and partner discounts.
• Birthday Leave and Hybrid working.
• Learning and development opportunities.
• A central Melbourne office on St Kilda Road.
• The chance to work across some of the biggest and most exciting beauty brands in Australia.

If you’re a social-first content specialist who loves beauty, knows what makes great content and enjoys taking an idea all the way from brief to screen, we’d love to hear from you.