Content Specialist

Adore Beauty Group; City of Melbourne; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

40% staff discount

Birthday Leave

Hybrid working

Learning and development opportunities

Central Melbourne office on St Kilda-R

Job summary

Adore Beauty is seeking a Content Specialist for a 12-month maternity leave contract in Melbourne. You will craft scroll-stopping, social-first content for leading beauty brands, from brief to screen.

You’ll own content projects across briefs, production, approvals and delivery, collaborating with Retail Media, Creative and Paid teams to hit deadlines. A strong eye for trends and hands-on production are essential.

Qualifications

• Experience in content strategy, social-first creative or content production.
• Strong understanding of platforms including Meta, TikTok and Pinterest.
• Ability to take a campaign objective and turn it into a clear, engaging creative idea.
• Experience managing content from concept through to production and delivery.
• Confident working with creators, talent and external production partners.

Responsibilities

• Take Retail Media briefs and turn campaign objectives into engaging, social-first content concepts.
• Use your understanding of beauty, social trends and campaign performance to shape your creative approach.
• Work out the right format, hook, message and execution for different audiences and platforms.
• Bring Adore Beauty’s tone and personality to every piece of content, while delivering on each brand’s objectives.
• Take content from brief to screen—own content projects from the initial brief through to production, approvals and final delivery.
• Develop concepts, scripts and shot lists that bring ideas to life.
• Work closely with our Retail Media, Creative and Paid teams to keep campaigns moving and hit deadlines.
• Manage feedback and approvals across multiple stakeholders without losing sight of the original idea.
• Brief creators, talent and production partners and oversee content through to final delivery.
• Manage revisions and make sure final assets are on brief, on brand and ready to go.
• Be comfortable getting involved and being part of the content yourself
• Look at campaign performance and understand the hooks, formats and messages that are resonating.
• Turn learnings into better briefs, concepts and content.
• Stay close to what's happening across social and bring fresh ideas to the team.
• Help us keep evolving how we create content that connects with beauty lovers.

Skills

Content strategy

Social-first creative

Content production

Platform knowledge

Project management

Creator management

Trend awareness

Beauty industry knowledge

On-camera confidence

Job description

Create content that makes beauty brands impossible to scroll past.

At Adore Beauty, we're beauty obsessed, customer first and always looking for smarter, more creative ways to connect people with the brands they love.

We're looking for a Content Specialist to join our Retail Media team on a 12-month maternity leave contract. You'll bring together beauty, social and creative thinking to create standout content for some of the biggest beauty brands in Australia, from the first idea right through to the final piece of content going live.

You'll take a brief and turn it into something people actually want to watch.

Think scroll-stopping hooks, social-first ideas, creators, talent, shoots and content that feels right for the platform — whether that’s Meta, TikTok or Pinterest.

And you won't just be handing over a brief and watching from the sidelines. You'll be hands‑on across the whole content journey, making the idea happen.

What you'll be doing:

• Take Retail Media briefs and turn campaign objectives into engaging, social-first content concepts.
• Use your understanding of beauty, social trends and campaign performance to shape your creative approach.
• Work out the right format, hook, message and execution for different audiences and platforms.
• Bring Adore Beauty’s tone and personality to every piece of content, while delivering on each brand’s objectives.
• Take content from brief to screenOwn content projects from the initial brief through to production, approvals and final delivery.
• Develop concepts, scripts and shot lists that bring ideas to life.
• Work closely with our Retail Media, Creative and Paid teams to keep campaigns moving and hit deadlines.
• Manage feedback and approvals across multiple stakeholders without losing sight of the original idea.

Make the production happen

• Brief creators, talent and production partners and oversee content through to final delivery.
• Manage revisions and make sure final assets are on brief, on brand and ready to go.
• Be comfortable getting involved and being part of the content yourself
• Look at campaign performance and understand the hooks, formats and messages that are resonating.
• Turn learnings into better briefs, concepts and content.
• Stay close to what's happening across social and bring fresh ideas to the team.
• Help us keep evolving how we create content that connects with beauty lovers.

You're a creative thinker who knows what makes people stop scrolling, but you're also someone who loves making the idea happen.

You're curious about social, naturally across trends and comfortable getting stuck into the detail. You can move from a big creative idea to a script, a shoot plan or a last‑minute production tweak without missing a beat.

You'll ideally have:

• Experience in content strategy, social-first creative or content production.
• A strong understanding of platforms including Meta, TikTok and Pinterest.
• The ability to take a campaign objective and turn it into a clear, engaging creative idea.
• Experience managing content from concept through to production and delivery.
• Confidence working with creators, talent and external production partners.
• Strong project management skills and the ability to juggle multiple campaigns and deadlines.
• Experience working across brands, clients or multiple internal stakeholders.
• A strong eye for social trends and an understanding of what makes content perform.
• Beauty industry experience, or a genuine love of beauty, is highly regarded.
• The confidence to get in front of the camera when the content calls for it.

Why Adore Beauty?

We're Australia's leading online beauty retailer, with a growing store network and a team who genuinely love what they do.

We're customer-first, data-led and beauty obsessed. We move quickly, love a good idea and aren't afraid to try something new.

You'll get the chance to work with some of the biggest and most exciting beauty brands in Australia, while creating content that reaches a highly engaged beauty-loving audience.

As part of the Adore Beauty team, you'll also enjoy:

• 40% staff discount, plus brand and partner discounts.
• Birthday Leave and hybrid working.
• Learning and development opportunities to help you grow.
• A central Melbourne office on St Kilda Road.
• The opportunity to work across a diverse portfolio of leading beauty brands.

Ready to make something people want to stop and watch? If you're a social-first Content Specialist who loves beauty, knows what makes great content and enjoys taking an idea all the way from brief to screen, we'd love to hear from you.