Content & Social Media Specialist

EveryHuman; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

EveryHuman is seeking a Content & Brand Specialist to own our brand voice and content from strategy to execution. You will lead the content calendar, oversee video production, and design engaging EDMs, ensuring cohesive storytelling across Instagram, Facebook, Pinterest, TikTok and Email.

The role emphasizes data-driven decisions, audience growth, and collaboration with Sales, Marketing, and Product teams. You will plan, shoot and edit content, serve as a brand ambassador on camera, and bring a

Qualifications

• Demonstrable track record of growing a personal channel or brand presence.
• 2+ years leading socially-driven campaigns with hands-on content creation.
• Advanced videography and editing using CapCut, After Effects, Premiere Pro.
• Experience designing EDMs with Canva, Figma or Adobe Creative Suite; familiarity with Klaviyo or Mailchimp.

Responsibilities

• Shape and maintain the content strategy for EveryHuman across channels.
• Create content calendars and ensure timely campaign execution.
• Plan, shoot and edit video content end-to-end.
• Design and build EDMs from concept to send; analyze data for optimization.
• Collaborate with content team; provide real-time guidance in shoots.
• Be a brand ambassador in video content and guide others as needed.
• Grow EveryHuman’s audience with tests on formats and hooks.
• Monitor analytics to refine strategy and improve outcomes.

Skills

Audience builder

Content strategy

Videography

Email design

Brand sense

Communication

Analytics

Organization

Project management

Problem solving

Trend spotting

Feedback

Tools

CapCut

Premiere Pro

After Effects

Canva

Figma

Adobe Creative Suite

Klaviyo

Mailchimp

Job description

We’re on the hunt for a talented Content & Brand Specialist who blends creativity with a customer-first approach. You’ll look after the EveryHuman brand and our content from strategy through to creation: deciding what we say and how we show up, then planning, shooting, editing and designing the content that brings it to life across Instagram, Facebook, Pinterest, TikTok and Email. If you’ve grown a personal channel from the ground up, or built a brand’s audience in a previous role, and you’re passionate about visual storytelling and data-driven strategy, this is your chance to shine. We need someone who can craft compelling stories and evoke emotion through their work, transforming everyday moments into captivating content.

About The Role:

Brand & Content Strategy:

Shape and maintain the content strategy for EveryHuman, defining our content pillars, formats and priorities for each channel. Keep our voice, visual identity and messaging consistent across social, email and site.

Content Calendar & Scheduling:

Turn the strategy into social media and email content calendars, ensuring timely execution of campaigns and activities across all platforms.

Videography & Content Production:

Plan, shoot and edit video content from start to finish using tools like CapCut, Premiere Pro, After Effects and Canva. Create engaging, trend-responsive short-form videos, and optimize and repurpose content for Instagram Reels, Facebook Reels, Pinterest, YouTube Shorts and TikTok.

Email & EDM Design:

Design and build EDMs from concept to send, including layout, graphics and imagery. Use open, click and conversion data to improve each send.

Content Creation Oversight:

Work closely with our content creation team on the production and publication of video content. Actively participate in shoots, guiding creators with real-time feedback and examples to align with our vision.

On-Camera Presence:

Serve as a brand ambassador in video content, and bring in additional team members as needed to support content creation.

Audience Growth:

Apply what you’ve learned growing your own channel or a brand’s following to build EveryHuman’s audience, testing formats, hooks and series to find what works.

Analytics & Reporting:

Monitor and analyze social and email performance to assess reach, audience demographics and campaign effectiveness. Use insights to refine the content strategy and improve outcomes.

Trend Analysis:

Stay abreast of the latest trends on Instagram, TikTok, YouTube, Pinterest and Facebook. Present weekly recommendations on how to integrate them into our content strategy in line with brand values.

Community Engagement:

Foster relationships with followers by actively responding to comments and creating engaging, responsive content.

Marketing Support:

Assist the eCommerce and Marketing Coordinator and Group Content Manager with lead generation and video marketing efforts as required.

Brand Enhancement:

Identify opportunities to elevate our brand’s presence across all channels. Collaborate with Sales, Marketing and Product teams to implement improvements.

About EveryHuman:

EveryHuman is dedicated to redefining inclusivity and accessibility in the world of footwear and apparel. We are a digital-first fashion brand helping provide choice. We do this with inspiring and educational content, first-rate customer service and an innovative product range.

About You:

Proven Audience Builder:

A demonstrable track record of growing a personal channel (TikTok, Instagram, YouTube or similar) or hands-on experience building a brand’s presence, with results you can show us.

Strategic & Hands-On:

Over 2 years leading impactful, socially-driven campaigns, equally comfortable setting a content strategy and making the content yourself.

Videography Expertise:

Advanced skills in videography and video editing using tools like CapCut, After Effects and Premiere Pro.

Email & EDM Design:

Experience designing EDMs, with solid graphic design skills in tools like Canva, Figma or Adobe Creative Suite, and familiarity with an email platform such as Klaviyo or Mailchimp.

Brand Sense:

Deep passion for aesthetics and design, and a strong feel for what makes a brand distinctive and consistent.

Strong Communication:

Excellent at storytelling and collaborating with both internal teams and external partners.

Analytical & Customer-Focused:

A keen analytical mindset with a strong focus on customer needs.

Exceptional Organizational Skills:

Highly attentive to detail with a knack for staying organized.

Project & Time Management:

Skilled in managing multiple projects simultaneously and meeting tight deadlines.

Problem-Solver:

Excellent at resolving challenges efficiently.

Trend-Spotter:

Constantly up to date with the latest social media trends, consuming more social newsletters than most.

Constructive Feedback:

Asks insightful questions, and gives and receives feedback with curiosity and respect.