Content Marketing Lead — Multi-Channel Storytelling

HCF Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital and/or +s;

Family-friendly certified employer

18 weeks of parental leave for all new

Mental health and wellbeing programs

Discounts on HCF products and partner.

Job summary

HCF Australia is seeking an experienced Content Marketing Manager to join our Brand, Content & Partnerships team in Sydney. You will develop and deliver our content strategy across owned and partner channels, creating high-quality content that builds brand awareness and meaningful experiences for our members.

You’ll manage complex content programs from concept through to delivery, collaborating with internal teams, agencies and external partners to ensure consistency, impact and alignment with

Qualifications

• 7+ years’ experience in content marketing, editorial production, or communications.
• Experience across channels: social media, video, article production.
• Excellent writing, editing and storytelling for diverse audiences.
• Experience managing complex content programs from concept to delivery.
• Strong stakeholder management with senior leaders, agencies and external partners.
• Experience using data and performance metrics to optimise content.
• Strong organisational and project management skills.
• Experience working in a complex or regulated environment.
• Experience mentoring team members.
• Health insurance or financial services experience is a plus.

Responsibilities

• Develop and deliver content strategy across owned and partner channels.
• Create high-quality content that builds brand awareness and delivers experiences.
• Collaborate with internal teams, agencies and external partners to ensure consistency.
• Support editorial and digital content, social media, video and campaigns.
• Lead content programs from concept to delivery.

Skills

Content marketing

Editorial production

Strategic thinking

Storytelling

Project management

Stakeholder management

Data-driven optimization

Team mentoring

Education

Tertiary qualification

Job description

HCF Australia is seeking an experienced Content Marketing Manager to join our Brand, Content & Partnerships team in Sydney. You will develop and deliver our content strategy across owned and partner channels, creating high-quality content that builds brand awareness and meaningful experiences for our members.

You’ll manage complex content programs from concept through to delivery, collaborating with internal teams, agencies and external partners to ensure consistency, impact and alignment with