Content & Communications Specialist

Attwood Marshall Lawyers; Gold Coast City; Hybrid; AUD 65,000 - 90,000; Part time

Job summary

Attwood Marshall Lawyers is seeking a part-time content writer to work three days a week with our Media & Marketing Manager. You will research, interview experts, and craft articles and campaigns across a range of legal topics, turning complex information into engaging content for clients and communities.

You will plan and create website content, newsletters and thought leadership, while optimising for SEO and adapting to AI-driven search trends.

Qualifications

• Strong writing, editing and interviewing skills.
• Experience in content marketing, communications, journalism, or a similar environment.
• Ability to take technical or complex subjects and make them clear and engaging.
• Strong editorial judgement and ability to identify compelling angles.
• Excellent attention to detail and ability to manage multiple pieces at different stages.
• Understanding of SEO and how AI/answer-based search changes behavior.
• Confident working directly with senior professionals and subject matter experts.
• Collaborative approach and willingness to contribute ideas.

Responsibilities

• Researching and writing high-quality articles, legal insights, thought leadership, case studies, campaign content and website resources
• Interviewing lawyers and subject matter experts and translating complex legal information into accessible, engaging content
• Identifying timely content opportunities around legal developments, emerging issues, cases and topics affecting our clients and communities
• Developing content that supports brand awareness, lawyer profile building, organic search visibility, audience education and lead generation
• Helping build the profiles of our lawyers through thoughtful, authoritative content
• Writing and optimising website content with SEO and evolving AI-driven search behaviour in mind
• Planning, writing and coordinating the firm's email and LinkedIn newsletters
• Repurposing long-form content for campaigns, email and social channels in collaboration with our Social Media & Digital Content Strategist
• Writing and editing landing pages, brochures, marketing collateral and campaign material
• Maintaining a consistent brand voice and ensuring content meets relevant professional and legal marketing requirements

Skills

Writing

Editing

Interviewing

Content marketing

SEO

AI content

Storytelling

Team collaboration

Job description

Working three days per week, you will work closely with our Media & Marketing Manager to plan and deliver content across the firm. This role will suit a strong writer and natural storyteller who enjoys getting beneath a topic, interviewing subject matter experts and turning complex information into clear, engaging and useful content. You'll work across a broad range of legal topics and audiences, developing everything from in-depth articles and thought leadership to newsletters, website content, campaigns and award submissions.

Key responsibilities

• Researching and writing high-quality articles, legal insights, thought leadership, case studies, campaign content and website resources
• Interviewing lawyers and subject matter experts and translating complex legal information into accessible, engaging content
• Identifying timely content opportunities around legal developments, emerging issues, cases and topics affecting our clients and communities
• Developing content that supports brand awareness, lawyer profile building, organic search visibility, audience education and lead generation
• Helping build the profiles of our lawyers through thoughtful, authoritative content
• Writing and optimising website content with SEO and evolving AI-driven search behaviour in mind
• Planning, writing and coordinating the firm's email and LinkedIn newsletters
• Repurposing long-form content for campaigns, email and social channels in collaboration with our Social Media & Digital Content Strategist
• Writing and editing landing pages, brochures, marketing collateral and campaign material
• Maintaining a consistent brand voice and ensuring content meets relevant professional and legal marketing requirements

About you

• Strong professional writing, editing and interviewing skills
• Experience in content marketing, communications, journalism, or a similar environment
• The ability to take technical or complex subject matter and make it interesting and easy to understand
• Strong editorial judgement and an instinct for identifying compelling angles
• Excellent attention to detail and the ability to manage multiple pieces of content at different stages
• An understanding of SEO and how search behaviour is changing through AI and answer-based search
• Confidence working directly with senior professionals and subject matter experts
• A collaborative approach and willingness to contribute ideas

About us

Attwood Marshall Lawyers is one of the Gold Coast's longest-established law firms, helping people and changing their lives for the better since 1946. Now celebrating 80 years, our firm has grown considerably while remaining committed to the values and client service that have shaped our business for generations. Our Media & Marketing team works across a diverse mix of content, digital marketing, media, radio, video, community partnerships, and events. With specialists across many different areas of law, there is never a shortage of interesting stories to tell.

This is an opportunity to take genuine ownership of content within an established brand while working as part of a collaborative marketing team.

The role offers variety, interesting subject matter and the chance to produce content with a real purpose – helping people better understand legal issues that can have a significant impact on their lives.

Be part of a great corporate culture where our staff support each other as much as they support our clients.

This is a 12-month maternity leave contract with the possibility of extension depending on business requirements. This role is primarily based at our Robina Town Centre office, with flexibility to also work from our other office locations, or work from home if necessary.

If you're a strong writer who enjoys finding the story behind the subject matter, we'd love to hear from you.