Content & Channel, Manager

Pfizer; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Paid parental leave

Health & Wellness apps

Career Growth Experiences program

Recognition & rewards program

Paid volunteer days

Life Insurance Benefits

Pfizer Learning Academy access

flu vaccines & skin checks

Salary packaging & novated lease

Job summary

Pfizer Australia is seeking a Content & Channel Manager to develop and execute omnichannel content strategies aligned with brand and GTM goals. You will partner with marketers, the GTM Excellence team, and regulatory-compliant content delivery across channels.

The role emphasizes data-driven, insight-led content planning, capability building, and a One Pfizer approach across markets, with hybrid work in Sydney.

Qualifications

• Bachelor's degree or higher.
• Strong skills in design thinking, planning, and project management.
• Strong strategic thinking and analytical capabilities.
• Experience in Agile / SCRUM methodologies preferred.
• Highly detail-oriented with strong organizational skills to manage multiple tasks.
• Fluency in English.

Responsibilities

• Develop integrated omnichannel strategic plans with marketing and GTM teams.
• Advise brand teams on content design, production, and localization for different channels.
• Guide channel mix, analytics, and SEO/SEM strategies with performance monitoring.
• Build omnichannel content capabilities and share best practices with global/regional teams.
• Collaborate across marketing, digital, medical, legal, and agencies to enable seamless execution.
• Ensure content compliance with internal policies and regulations.
• Bring new ideas to improve content strategy and customer engagement.

Skills

Design thinking

Planning

Project management

Strategic thinking

Analytical capabilities

Facilitation & stakeholder management

Agile / SCRUM

Communication & interpersonal

Digital tools proficiency

Education

Bachelor's degree or higher

Tools

Adobe Analytics

Tableau

Marketo

Adobe Suite

Job description

Role Summary

The Content & Channel Manager is responsible for developing, coordinating, and executing omnichannel content strategies aligned with Pfizer's brand, customer engagement goals, and go-to-market objectives. This role ensures content is tailored and optimized for various channels and customer segments to deliver a seamless, high-impact customer experience. The position works mostly closely with the Omnichannel Insights Lead, actively seeking and applying their guidance and consultation to ensure data-driven, insight-led content strategies. In collaboration with Marketers, the GTM (Go-to-Market) Excellence team, and other commercial functions, the role supports the development of a holistic omnichannel strategy (integrated channel planning) and provides personalized guidance on local execution. The position also focuses on building internal capabilities, fostering best practices in content and channel orchestration, and promoting a consistent "One Pfizer" approach across markets.

Key Responsibilities

1. Contents Planning & Advisory Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans. Translate omnichannel strategies and tactics into actionable content plans. Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement.
2. Content Development & Deployment Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments. Support & develop localization of global content and ensure it aligns with local needs and regulatory requirements. Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery.
3. Channel Orchestration & Optimization Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO. Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement. Introduce marketers on A/B testing, enabling rapid iteration and customer feedback-based optimization.
4. Capability Building & Best Practice Sharing Build omnichannel content creation capabilities across marketing teams. Support the development and dissemination of omnichannel (integrated channel planning) best practices and frameworks in collaboration with global and regional teams with guidance of omnichannel Insights Lead. Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy.
5. Cross-Functional Collaboration Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies (e.g., CoLab) to support seamless content execution. Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs.
6. Compliance & Governance Ensure all content complies with internal policies, industry standards, and legal regulations (e.g., e-permission, industry code of conduct). Manage operations related to omnichannel deployments, including customer data permissions and platform compliance.
7. Mindset & Innovation Thrive in complex, fast-paced environments by showing agility, ownership, and initiative. Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness.

Qualifications

• Bachelor's degree or higher
• Strong skills in design thinking, planning, and project management
• Strong strategic thinking and analytical capabilities
• Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred)
• Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines
• Eagerness to learn and grow in the omnichannel marketing landscape
• Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management
• Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred)
• Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required
• Tech-savvy, with hands-on experience using various digital tools, including Marketo and the Adobe Suite
• High level of integrity with sound decision-making and strong ethical standards
• Fluency in English

Work Location

Assignment: Hybrid

Benefits

• Paid parental leave
• Access to Health & Wellness apps
• Career Growth Experiences program
• Recognition & rewards program
• Paid volunteer days
• Life Insurance Benefits
• Pfizer Learning Academy access to top content providers
• Access to flu vaccines & skin checks
• Options to purchase additional leave
• Salary packaging & novated lease options

*Benefits listed may vary depending on your position and location and may be subject to change.

Diversity & Inclusion

Pfizer Australia and New Zealand's diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies. If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers. Marketing and Market Research Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We're looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place.