Content and Digital Production

Artisti Coffee Roasters Pty; Toormina; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Coffee training in Artisti Way

Employee discount on gear and accesss

Full-time salaried role

Creative freedom to build

Job summary

Artisti Coffee Roasters Pty in Australia seeks a creative, commercially minded content lead. You will plan, shoot, direct, edit and publish weekly YouTube videos, then build social content, ads and print material to drive customers to buy.

You will plan a year of content, guide on-camera presenters, and ensure published work provides a clear path to purchase in a fast-paced, collaborative environment.

Qualifications

• 3-5 years in content, social and digital marketing with ecommerce
• Proven ability to film, edit and publish polished YouTube content end-to-end
• Strong photography and design eye
• Excellent copywriting and editing skills
• Experience with Google Ads and Analytics

Responsibilities

• Plan a 12-month YouTube calendar with supporting social content
• Script, photograph, film, direct, edit and publish one video per week
• Coach presenters on camera across topics and channels
• Launch every video with cross-platform content and call-to-action
• Run weekly Live-Streams
• Create social content across platforms including reels
• Respond to comments and passes inquiries to team
• Track performance in Google Analytics and ads reports
• Curate content for product pages and online store
• Design labels and in-store signage in Canva/Illustrator

Skills

Video production

Content planning

Analytics

Shopify familiarity

Adobe Premiere Pro

Tools

Canva

Illustrator

After Effects

Google Analytics

Google Ads

YouTube Studio

Job description

You will be an integral part of Artisti's content engine. That means being heavily involved in planning, shooting, directing, editing, and publishing weekly YouTube video, then building the social content, ads and print material that carry it to customers. You will be integral in planning a full year of content ahead, guide on-camera presenters, and make sure everything published gives people a clear path to buy. This is a hands-on role for a creative who is also commercially minded: someone who can run a shoot in the morning and read the Google Analytics report in the afternoon.

Key responsibilities

Plan a 12-month YouTube calendar with the team including supporting social content, balancing product reviews, barista tips, wholesale and cafe-lead content, and brand storytelling

Script, photograph, film, direct, edit and publish one video each week minimum

Guide and coach presenters on camera, rotating them across topics and sales channels

Launch every video with supporting content across other platforms, with a product link, PDF download or buy-now call to action attached wherever possible

Run weekly Live-Streams

Produce social content across current and emerging platforms, including photography, short-form video and reels

Respond to customer comments and DM's and pass enquiries and leads to the right person in the team

Spot industry trends and bring fresh content ideas to the team

Create and manage Google, YouTube and Meta ads covering shopfront, wholesale, contract roasting, subscriptions and equipment

Track performance in Google Analytics and ad reporting, and report back to the team with clear recommendations

Curate video, images and content for product pages, collections and copy to help keep our online store accurate, optimised and well presented

Design in Canva and Illustrator for labels, banners, cards, flyers and in-store signage supporting content

Support email campaigns for retail and wholesale

Lead or support business projects including new website content, wholesale videomarketing content and digital funnel, contract roasting content, brand collaborations, and key moment campaigns

Travel nationally and internationally for work to industry events, trade shows, and coffee farm tours as required

About you

3-5 years' experience in content, social and digital marketing, ideally with e-commerce underpinning

Proven video skills: you can film, edit and publish polished YouTube content end to end, and show examples

Strong photography skills and a good eye for brand and design

Exceptional writing, editing and proofreading abilities – including copy writing skills

Strong understanding of working within various social media platforms

Working experience with Google Ads and Google Analytics

Confident with Shopify and Canva, and comfortable designing for both digital and print formats

Proficient in Adobe Premier Pro, Lightroom and After Effects

Able to plan content a year ahead and deliver to a weekly schedule

Excellent communication skills, with the ability to direct presenters and give and receive feedback well

Organised, self-driven and comfortable in a fast-paced environment

About us

Artisti Coffee Roasters' vision is to empower the world to make better coffee and operate successful coffee businesses. We roast, sell and service all things coffee, and we teach people how to do it well. Content is how we show that: every week, through YouTube, social and print, we turn what we know into something people want to watch, learn from, and buy.

Full-time salaried role in coastal Coffs Harbour

Coffee training in the \"Artisti Way\"

Employee discount on gear and accessories

A wonderful team and the creative freedom to build something that matters

About the role

You will be an integral part of Artisti's content engine. That means being heavily involved in planning, shooting, directing, editing, and publishing weekly YouTube video, then building the social content, ads and print material that carry it to customers. You will be integral in planning a full year of content ahead, guide on-camera presenters, and make sure everything published gives people a clear path to buy. This is a hands-on role for a creative who is also commercially minded: someone who can run a shoot in the morning and read the Google Analytics report in the afternoon.

Key responsibilities

• Plan a 12-month YouTube calendar with the team including supporting social content, balancing product reviews, barista tips, wholesale and cafe-lead content, and brand storytelling




• Script, photograph, film, direct, edit and publish one video each week minimum




• Guide and coach presenters on camera, rotating them across topics and sales channels




• Launch every video with supporting content across other platforms, with a product link, PDF download or buy-now call to action attached wherever possible




• Run weekly Live-Streams




• Produce social content across current and emerging platforms, including photography, short-form video and reels




• Respond to customer comments and DM's and pass enquiries and leads to the right person in the team




• Spot industry trends and bring fresh content ideas to the team




• Create and manage Google, YouTube and Meta ads covering shopfront, wholesale, contract roasting, subscriptions and equipment




• Track performance in Google Analytics and ad reporting, and report back to the team with clear recommendations




• Curate video, images and content for product pages, collections and copy to help keep our online store accurate, optimised and well presented




• Design in Canva and Illustrator for labels, banners, cards, flyers and in-store signage supporting content




• Support email campaigns for retail and wholesale




• Lead or support business projects including new website content, wholesale video content and digital funnel, contract roasting content, brand collaborations, and key moment campaigns




• Travel nationally and internationally for work to industry events, trade shows, and coffee farm tours as required

About you

• 3-5 years' experience in content, social and digital marketing, ideally with e-commerce underpinning




• Proven video skills: you can film, edit and publish polished YouTube content end to end, and show examples




• Strong photography skills and a good eye for brand and design




• Exceptional writing, editing and proofreading abilities – including copy writing skills




• Strong understanding of working within various social media platforms




• Working experience with Google Ads and Google Analytics




• Confident with Shopify and Canva, and comfortable designing for both digital and print formats




• Proficient in Adobe Premier Pro, Lightroom and After Effects




• Able to plan content a year ahead and deliver to a weekly schedule




• Excellent communication skills, with the ability to direct presenters and give and receive feedback well




• Organised, self-driven and comfortable in a fast-paced environment

About us

Artisti Coffee Roasters' vision is to empower the world to make better coffee and operate successful coffee businesses. We roast, sell and service all things coffee, and we teach people how to do it well. Content is how we show that: every week, through YouTube, social and print, we turn what we know into something people want to watch, learn from, and buy.

Benefits

• Full-time salaried role in coastal Coffs Harbour




• Coffee training in the \"Artisti Way\"




• Employee discount on gear and accessories




• A wonderful team and the creative freedom to build something that matters