Construction Brand & Social Media Strategist

seek.com.au; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

seek.com.au is looking for a hands-on Social Media & Marketing Coordinator in Melbourne, Victoria. You will manage our social media, create engaging content, and support marketing across projects, branding, and website updates.

Join a team that combines construction industry exposure with digital storytelling, site photography, and campaign execution to grow brand presence and client engagement.

Qualifications

• Previous experience in social media management, marketing or digital content creation.
• Strong knowledge of LinkedIn, Instagram, Facebook and other relevant platforms.
• Experience creating professional social media posts, reels and video content.
• Proficiency in Canva, Adobe Creative Suite or similar design software.
• Strong written communication skills and attention to detail.
• Experience with photography, videography and basic video editing.
• Ability to manage multiple tasks, deadlines and marketing activities.
• Excellent organisational and time-management skills.
• Ability to work independently and take initiative.
• A creative approach with a strong eye for design, presentation and branding.
• Experience maintaining websites and using content management systems would be advantageous.

Responsibilities

• Manage and maintain social media platforms, including LinkedIn, Instagram and Facebook.
• Develop and implement a social media content calendar.
• Create, schedule and publish engaging, professional content.
• Promote current projects, completed developments, company achievements and industry awards.
• Monitor social media engagement, comments and messages.
• Identify opportunities to increase brand awareness, followers and engagement.
• Ensure all content reflects the company's professional image and branding.
• Coordinate regular site visits to capture photographs and videos of construction projects.
• Create engaging content, including project updates, reels, videos and promotional material.
• Work with project managers and site teams to obtain project information and progress updates.
• Coordinate professional photography and videography where required.
• Develop before‑and‑after project presentations and completed project showcases.
• Maintain an organised library of project photographs, videos and marketing materials.
• Assist in developing and implementing marketing strategies.
• Maintain consistent branding across all marketing and communication materials.
• Design and prepare company brochures, capability statements, presentations and promotional materials.
• Support marketing campaigns to attract new clients and business opportunities.
• Identify opportunities to increase the company's profile within the construction industry.
• Assist with company signage, promotional merchandise and branded materials.
• Maintain and regularly update the company website.
• Upload completed projects, company news, achievements and relevant information.
• Ensure website content, photography and project information remain accurate and current.
• Liaise with external website developers or marketing consultants where required.
• Assist with improving website visibility and search engine optimisation (SEO).
• Coordinate marketing materials and submissions for construction industry awards, including Master Builders and other relevant industry organisations.
• Prepare project profiles, photographs and supporting documentation for award submissions.
• Promote company achievements, awards and industry recognition.
• Assist with organising and promoting company functions, staff events and client events.
• Prepare invitations, announcements and promotional communications.
• Create content highlighting staff achievements, milestones and company events.
• Assist with internal announcements, newsletters and company communications.
• Promote the team and workplace culture through social media.
• Coordinate staff profiles and professional photographs for marketing purposes.
• Work collaboratively with management and employees to identify marketing opportunities.
• Monitor social media performance, engagement and audience growth.
• Prepare regular marketing reports for management.
• Maintain marketing schedules, budgets and promotional records.
• Liaise with external suppliers, photographers, designers and marketing agencies.
• Ensure marketing activities are completed within agreed timeframes and budgets.

Skills

Social media management

Marketing

Content creation

Video content

Photography

Editing

Organisation

Time management

Branding

Tools

Canva

Adobe Creative Suite

Job description

seek.com.au is looking for a hands-on Social Media & Marketing Coordinator in Melbourne, Victoria. You will manage our social media, create engaging content, and support marketing across projects, branding, and website updates.

Join a team that combines construction industry exposure with digital storytelling, site photography, and campaign execution to grow brand presence and client engagement.