Connections Planner

BMF; City of Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Beautiful office space

Flexible working - mix of office and 1

Bring your dog to work

Paid parental leave

Wellbeing program

Social events

Birthday leave

Team off-sites

Job summary

BMF is seeking a senior Connections Planner in Melbourne to lead strategic development of communication ecosystems that deliver CX and MX impact for Long Experiences. This role focuses on bridging strategy and creative, orchestrating touchpoints across paid, owned, earned, and social channels to drive brand longevity.

You'll work with cross-functional teams, analysing consumer data to translate insights into actionable briefs, and you will advocate for innovative, long-term brand thinking within

Qualifications

• 10+ years of experience in marketing or advertising leadership roles.
• Expertise in consumer journey mapping and touchpoint identification.
• In-depth knowledge of traditional and digital marketing channels.
• Understanding of data-driven creative processes and measurement.
• Proficiency in performance measurement and optimisation techniques.
• Familiarity with emerging marketing technologies and platforms.
• Strong creative thinking and a drive to push creative boundaries.

Responsibilities

• Lead strategic development of CX and MX campaigns across multiple channels to deliver Long Experiences.
• Bridge strategy and creative, ensuring channel strategies support concepts and ideas.
• Design integrated campaigns spanning paid, owned, earned, and shared media to amplify messaging.
• Establish measurement frameworks linking KPIs to business objectives and real-time results.
• Collaborate with creative, strategy, and media partners to ensure insight-driven, long-term impact.
• Mentor team members and shape the agency’s strategic POV within BMF.

Skills

Consumer journey mapping

Touchpoint identification

Traditional channels

Digital channels

Data-driven processes

Performance measurement

Optimization techniques

Emerging marketing tech

Creativity

Job description

Company Description

BMF Advertising is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.

We're in the memory business. It's what sets BMF apart and drives us to create long-lasting ideas. This is what builds trustworthy brands and has made us the most effective creative agency in Australia. Our team of 130+ thinkers, doers and makers shape not only culture, but what people remember of it worldwide.

We have the unique advantage of being part of a boutique Australian network with global offices we can align with, but one where everyone has a voice, and every client is heard. That's why we're home to long ideas and long relationships. And together, we build businesses that last.

Job Description

As the Connections Planner, you will lead the strategic development of communication ecosystems that deliver CX and MX impact to deliver Long Experiences.

Your role is more project-specialist in nature - focused on solving social and connections problems with smart, strategic solutions that drive effectiveness and relevance.

You act as a champion for changing the shape of the work - elevating thinking, pushing brands into new contexts, and helping them connect with new audiences.

You will bridge strategy and creative to ensure ideas are supported by strong channel strategies, orchestrating creative, media, digital, social and experiential touchpoints to maximize effectiveness. Your role will be pivotal in creating meaningful brand experiences and keeping brands culturally relevant and connected to their audiences through key touch-points.

You will design integrated campaigns that strategically combine paid/ owned/ earned channels to amplify messaging, by transforming consumer data and translating insights into inspiring and actionable creative briefs.

You will be responsible for establishing measurement frameworks linking campaign KPIs to business objectives.

• You're constantly seeking ways to build out meaningful brand experiences across NB and existing clients for BMF and Bantam.
• You tailor your strategic approach depending on the client’s ambition, whether solving tactical problems or reshaping brand narratives, building customer journeys that align with brand and business objectives, ensuring they contribute to long experiences that deepen relationships.
• Stay ahead of emerging media, technology, and cultural trends, ensuring our work remains innovative, effective, and built for longevity by proactively identifying opportunities for BMF to lead thinking in emerging areas of social (i.e. social search), content, and connections strategy.
• You'll take-on responsibility as the planning AI rep, supportingthe AI Planning Lead
• You are trusted with your client's data, so that you can measure the success of their campaigns in real-time.
• Develop holistic communications strategies that integrate owned, earned, shared, and paid media, ensuring they support the Long Idea.
• You bond easily with creative directors, and encourage them to develop their best work.
• Collaborate closely with creative, strategy, and media agency partners to ensure work is insight-driven, channel-optimised, and designed for longevity.
• You are a thought leader within BMF, helping define the agency’s strategic POV and mentoring others to think beyond the brief
• You share your thinking and best practices easily with different spokes of the agency organisation, including account management, creative and production
• You'll develop a strong grasp of data, measurement, and effectiveness methodologies with an emphasis on sustained brand growth.
• Work across multiple clients and categories, tailoring comms strategies to different industries and target audiences with a view to lasting brand engagement.

Qualifications

• 10+ Years experaince
• Expertisein consumer journey mapping and touchpoint identification
• In depth knowledge of traditional and digital marketing channels
• Understanding of data driven creative processes
• Proficient in performance measurement and optimisation techniques
• Familiarity with emerging marketing technologies and platforms
• Inherent desire to push creativity.

Additional Information

What we can offer:

• Beautiful office space with breakfast supplies, snacks, drinks and fruit.
• Flexible working - a mix of office and home.
• Bring your dog to work.
• Paid parental leave and kids club.
• Employee Reward & Recognition program.
• Agency off-site away days.
• Access to our full-service wellbeing provider - including GPs, Psychologists, Health Coaches, Nutritionists and more!
• Social events, diversity initiatives and team sports tournaments.
• Birthday leave.
• And so much more!

About Us

We're in the memory business. It's what sets BMF apart and drives us to create long-lasting ideas. This is what builds trustworthy brands and has made us the most effective creative agency in Australia. Our team of 130+ thinkers, doers and makers shape not only culture, but what people remember of it worldwide.

We have the unique advantage of being part of a boutique Australian network with global offices we can align with, but one where everyone has a voice, and every client is heard. That's why we're home to long ideas and long relationships. And together, we build businesses that last.

BMF is an equal opportunity employer. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, culturally and linguistically diverse communities, and LGBTQIA+ individuals.