Planning Director

Publicis Groupe; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Wholeself wellbeing program

Flexible work environment

Access to Marcel platform for career &

Extensive L&D opportunities

Job summary

Zenith Media Australia is seeking a Planning Director to lead the planning craft across entertainment, streaming, ecommerce, optical retail and healthcare. You will shape brand growth and deliver innovative, measurable work that connects brands with people.

You will own the end-to-end planning process for major briefs, collaborate with strategy, analytics, digital, activation and investment teams, and elevate client partnership and team development.

Qualifications

• 6+ years of experience in a planning role within a media agency or related field.
• Strong planning craft across online and offline channels and a solid grasp of audiences and Australian media landscape.
• Confidence leading complex briefs from strategy through delivery and providing client leadership.

Responsibilities

• Lead communications and channel planning across paid, owned and earned media.
• Translate client briefs into clear, compelling media strategies and measurement frameworks.
• Develop and present strategies, nurture client relationships, and mentor planning staff.

Skills

Planning

Client leadership

Storytelling

Media planning

Strategic thinking

Job description

Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

Why is this an exciting opportunity:

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

• We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.


• Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.


• We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About the role

Join Zenith Media Australia as Planning Director and lead the planning craft across a diverse portfolio spanning entertainment and streaming, ecommerce, optical retail and healthcare. You will have the opportunity to shape brand growth, challenge performance-led thinking and deliver innovative work that connects brands with people.

As Planning Director, you will own the end-to-end planning process for major annual, quarterly and campaign briefs. Working closely with senior clients and specialists across strategy, analytics, digital, activation and investment, you will distil business challenges, set the overarching planning direction and bring together the right capabilities to deliver connected, measurable solutions.

As an established Planning Director, you will also act as a trusted client partner, lead and develop a talented planning team, and help create work worthy of case studies, awards and industry recognition.

What you will do with us:

• Lead communications and channel planning across paid, owned and earned media.


• Translate client briefs into clear, compelling and well-connected media strategies.


• Develop measurement frameworks that support smarter investment decisions.


• Bring together strategy, research, analytics, digital, activation and investment specialists.


• Build trusted senior client and media relationships.


• Elevate the quality of storytelling, presentations and responses to brief.


• Coach and inspire Planning Managers and Executives.


• Identify opportunities for innovation, organic growth and award-worthy work

What You’ll Bring:

• 6+ years’ experience in a planning role, ideally within a media agency or in a marketing related industry (e.g. in house marketing team, advertising ,or a related industry with transferable skills (e.g. research, analytics)


• Strong planning craft with experience across online and offline channels.


• A clear understanding of audiences, channel roles and the Australian media landscape.


• Confidence leading complex responses to brief from strategy through to delivery.


• Strong client leadership, presentation and storytelling skills.


• Experience developing campaign measurement frameworks and performance benchmarks.


• The ability to collaborate across multiple specialist disciplines.


• A genuine passion for mentoring people and raising the standard of the work.


• Experience in strategy, analytics, marketing mix modelling, digital planning or buying will be highly regarded

What you’re looking for:

• A supportive and collaborative culture.


• Clients who are encourage innovative thinking and are open to be challenged.


• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.


• Ambition to fulfil your career goals in a business large enough to accommodate them.

What we can offer you:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the benefits that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.


• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”


• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.


• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.


• A culture of open feedback and support to reach your goals through our Career Conversations program.


• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.


• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).


• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.


• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.


• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.


• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.


• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — \"working your way with us.\"


• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.


• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.


• A culture of open feedback and support to reach your goals through our Career Conversations program.


• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.


• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.


• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.


• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.


• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.


• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/


• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.